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SubscribeJRDB-Social: A Multifaceted Robotic Dataset for Understanding of Context and Dynamics of Human Interactions Within Social Groups
Understanding human social behaviour is crucial in computer vision and robotics. Micro-level observations like individual actions fall short, necessitating a comprehensive approach that considers individual behaviour, intra-group dynamics, and social group levels for a thorough understanding. To address dataset limitations, this paper introduces JRDB-Social, an extension of JRDB. Designed to fill gaps in human understanding across diverse indoor and outdoor social contexts, JRDB-Social provides annotations at three levels: individual attributes, intra-group interactions, and social group context. This dataset aims to enhance our grasp of human social dynamics for robotic applications. Utilizing the recent cutting-edge multi-modal large language models, we evaluated our benchmark to explore their capacity to decipher social human behaviour.
FakeNewsNet: A Data Repository with News Content, Social Context and Spatialtemporal Information for Studying Fake News on Social Media
Social media has become a popular means for people to consume news. Meanwhile, it also enables the wide dissemination of fake news, i.e., news with intentionally false information, which brings significant negative effects to the society. Thus, fake news detection is attracting increasing attention. However, fake news detection is a non-trivial task, which requires multi-source information such as news content, social context, and dynamic information. First, fake news is written to fool people, which makes it difficult to detect fake news simply based on news contents. In addition to news contents, we need to explore social contexts such as user engagements and social behaviors. For example, a credible user's comment that "this is a fake news" is a strong signal for detecting fake news. Second, dynamic information such as how fake news and true news propagate and how users' opinions toward news pieces are very important for extracting useful patterns for (early) fake news detection and intervention. Thus, comprehensive datasets which contain news content, social context, and dynamic information could facilitate fake news propagation, detection, and mitigation; while to the best of our knowledge, existing datasets only contains one or two aspects. Therefore, in this paper, to facilitate fake news related researches, we provide a fake news data repository FakeNewsNet, which contains two comprehensive datasets that includes news content, social context, and dynamic information. We present a comprehensive description of datasets collection, demonstrate an exploratory analysis of this data repository from different perspectives, and discuss the benefits of FakeNewsNet for potential applications on fake news study on social media.
SNS-Bench-VL: Benchmarking Multimodal Large Language Models in Social Networking Services
With the increasing integration of visual and textual content in Social Networking Services (SNS), evaluating the multimodal capabilities of Large Language Models (LLMs) is crucial for enhancing user experience, content understanding, and platform intelligence. Existing benchmarks primarily focus on text-centric tasks, lacking coverage of the multimodal contexts prevalent in modern SNS ecosystems. In this paper, we introduce SNS-Bench-VL, a comprehensive multimodal benchmark designed to assess the performance of Vision-Language LLMs in real-world social media scenarios. SNS-Bench-VL incorporates images and text across 8 multimodal tasks, including note comprehension, user engagement analysis, information retrieval, and personalized recommendation. It comprises 4,001 carefully curated multimodal question-answer pairs, covering single-choice, multiple-choice, and open-ended tasks. We evaluate over 25 state-of-the-art multimodal LLMs, analyzing their performance across tasks. Our findings highlight persistent challenges in multimodal social context comprehension. We hope SNS-Bench-VL will inspire future research towards robust, context-aware, and human-aligned multimodal intelligence for next-generation social networking services.
Detecting and Characterizing Political Incivility on Social Media
Researchers of political communication study the impact and perceptions of political incivility on social media. Yet, so far, relatively few works attempted to automatically detect and characterize political incivility. In our work, we study political incivility in Twitter, presenting several research contributions. First, we present state-of-the-art incivility detection results using a large dataset, which we collected and labeled via crowd sourcing. Importantly, we distinguish between uncivil political speech that is impolite and intolerant anti-democratic discourse. Applying political incivility detection at large-scale, we derive insights regarding the prevalence of this phenomenon across users, and explore the network characteristics of users who are susceptible to disseminating uncivil political content online. Finally, we propose an approach for modeling social context information about the tweet author alongside the tweet content, showing that this leads to significantly improved performance on the task of political incivility detection. This result holds promise for related tasks, such as hate speech and stance detection.
Social World Models
Humans intuitively navigate social interactions by simulating unspoken dynamics and reasoning about others' perspectives, even with limited information. In contrast, AI systems struggle to automatically structure and reason about these implicit social contexts. In this paper, we introduce a novel structured social world representation formalism (S3AP), designed to help AI systems reason more effectively about social dynamics. Following a POMDP-driven design, S3AP represents social interactions as structured tuples, such as state, observation, agent actions, and mental states, which can be automatically induced from free-form narratives or other inputs. We first show S3AP can help LLMs better understand social narratives across 5 social reasoning tasks (e.g., +51% improvement on FANToM's theory-of-mind reasoning with OpenAI's o1), reaching new state-of-the-art (SOTA) performance. We then induce social world models from these structured representations, demonstrating their ability to predict future social dynamics and improve agent decision-making, yielding up to +18% improvement on the SOTOPIA social interaction benchmark. Our findings highlight the promise of S3AP as a powerful, general-purpose representation for social world states, enabling the development of more socially-aware systems that better navigate social interactions.
LIFELONG SOTOPIA: Evaluating Social Intelligence of Language Agents Over Lifelong Social Interactions
Humans engage in lifelong social interactions through interacting with different people under different scenarios for different social goals. This requires social intelligence to gather information through a long time span and use it to navigate various social contexts effectively. Whether AI systems are also capable of this is understudied in the existing research. In this paper, we present a novel benchmark, LIFELONG-SOTOPIA, to perform a comprehensive evaluation of language agents by simulating multi-episode interactions. In each episode, the language agents role-play characters to achieve their respective social goals in randomly sampled social tasks. With LIFELONG-SOTOPIA, we find that goal achievement and believability of all of the language models that we test decline through the whole interaction. Although using an advanced memory method improves the agents' performance, the best agents still achieve a significantly lower goal completion rate than humans on scenarios requiring an explicit understanding of interaction history. These findings show that we can use LIFELONG-SOTOPIA to evaluate the social intelligence of language agents over lifelong social interactions.
OLiVia-Nav: An Online Lifelong Vision Language Approach for Mobile Robot Social Navigation
Service robots in human-centered environments such as hospitals, office buildings, and long-term care homes need to navigate while adhering to social norms to ensure the safety and comfortability of the people they are sharing the space with. Furthermore, they need to adapt to new social scenarios that can arise during robot navigation. In this paper, we present a novel Online Lifelong Vision Language architecture, OLiVia- Nav, which uniquely integrates vision-language models (VLMs) with an online lifelong learning framework for robot social navigation. We introduce a unique distillation approach, Social Context Contrastive Language Image Pre-training (SC-CLIP), to transfer the social reasoning capabilities of large VLMs to a lightweight VLM, in order for OLiVia-Nav to directly encode social and environment context during robot navigation. These encoded embeddings are used to generate and select robot social compliant trajectories. The lifelong learning capabilities of SC-CLIP enable OLiVia-Nav to update the robot trajectory planning overtime as new social scenarios are encountered. We conducted extensive real-world experiments in diverse social navigation scenarios. The results showed that OLiVia-Nav outperformed existing state-of-the-art DRL and VLM methods in terms of mean squared error, Hausdorff loss, and personal space violation duration. Ablation studies also verified the design choices for OLiVia-Nav.
EgoNormia: Benchmarking Physical Social Norm Understanding
Human activity is moderated by norms. When performing actions in the real world, humans not only follow norms, but also consider the trade-off between different norms However, machines are often trained without explicit supervision on norm understanding and reasoning, especially when the norms are grounded in a physical and social context. To improve and evaluate the normative reasoning capability of vision-language models (VLMs), we present EgoNormia |epsilon|, consisting of 1,853 ego-centric videos of human interactions, each of which has two related questions evaluating both the prediction and justification of normative actions. The normative actions encompass seven categories: safety, privacy, proxemics, politeness, cooperation, coordination/proactivity, and communication/legibility. To compile this dataset at scale, we propose a novel pipeline leveraging video sampling, automatic answer generation, filtering, and human validation. Our work demonstrates that current state-of-the-art vision-language models lack robust norm understanding, scoring a maximum of 45% on EgoNormia (versus a human bench of 92%). Our analysis of performance in each dimension highlights the significant risks of safety, privacy, and the lack of collaboration and communication capability when applied to real-world agents. We additionally show that through a retrieval-based generation method, it is possible to use EgoNomia to enhance normative reasoning in VLMs.
Breaking Bias, Building Bridges: Evaluation and Mitigation of Social Biases in LLMs via Contact Hypothesis
Large Language Models (LLMs) perpetuate social biases, reflecting prejudices in their training data and reinforcing societal stereotypes and inequalities. Our work explores the potential of the Contact Hypothesis, a concept from social psychology for debiasing LLMs. We simulate various forms of social contact through LLM prompting to measure their influence on the model's biases, mirroring how intergroup interactions can reduce prejudices in social contexts. We create a dataset of 108,000 prompts following a principled approach replicating social contact to measure biases in three LLMs (LLaMA 2, Tulu, and NousHermes) across 13 social bias dimensions. We propose a unique debiasing technique, Social Contact Debiasing (SCD), that instruction-tunes these models with unbiased responses to prompts. Our research demonstrates that LLM responses exhibit social biases when subject to contact probing, but more importantly, these biases can be significantly reduced by up to 40% in 1 epoch of instruction tuning LLaMA 2 following our SCD strategy. Our code and data are available at https://github.com/chahatraj/breakingbias.
MM-Soc: Benchmarking Multimodal Large Language Models in Social Media Platforms
Social media platforms are hubs for multimodal information exchange, encompassing text, images, and videos, making it challenging for machines to comprehend the information or emotions associated with interactions in online spaces. Multimodal Large Language Models (MLLMs) have emerged as a promising solution to address these challenges, yet struggle with accurately interpreting human emotions and complex contents like misinformation. This paper introduces MM-Soc, a comprehensive benchmark designed to evaluate MLLMs' understanding of multimodal social media content. MM-Soc compiles prominent multimodal datasets and incorporates a novel large-scale YouTube tagging dataset, targeting a range of tasks from misinformation detection, hate speech detection, and social context generation. Through our exhaustive evaluation on ten size-variants of four open-source MLLMs, we have identified significant performance disparities, highlighting the need for advancements in models' social understanding capabilities. Our analysis reveals that, in a zero-shot setting, various types of MLLMs generally exhibit difficulties in handling social media tasks. However, MLLMs demonstrate performance improvements post fine-tuning, suggesting potential pathways for improvement.
Generative Expressive Robot Behaviors using Large Language Models
People employ expressive behaviors to effectively communicate and coordinate their actions with others, such as nodding to acknowledge a person glancing at them or saying "excuse me" to pass people in a busy corridor. We would like robots to also demonstrate expressive behaviors in human-robot interaction. Prior work proposes rule-based methods that struggle to scale to new communication modalities or social situations, while data-driven methods require specialized datasets for each social situation the robot is used in. We propose to leverage the rich social context available from large language models (LLMs) and their ability to generate motion based on instructions or user preferences, to generate expressive robot motion that is adaptable and composable, building upon each other. Our approach utilizes few-shot chain-of-thought prompting to translate human language instructions into parametrized control code using the robot's available and learned skills. Through user studies and simulation experiments, we demonstrate that our approach produces behaviors that users found to be competent and easy to understand. Supplementary material can be found at https://generative-expressive-motion.github.io/.
Who's Asking? Simulating Role-Based Questions for Conversational AI Evaluation
Language model users often embed personal and social context in their questions. The asker's role -- implicit in how the question is framed -- creates specific needs for an appropriate response. However, most evaluations, while capturing the model's capability to respond, often ignore who is asking. This gap is especially critical in stigmatized domains such as opioid use disorder (OUD), where accounting for users' contexts is essential to provide accessible, stigma-free responses. We propose CoRUS (COmmunity-driven Roles for User-centric Question Simulation), a framework for simulating role-based questions. Drawing on role theory and posts from an online OUD recovery community (r/OpiatesRecovery), we first build a taxonomy of asker roles -- patients, caregivers, practitioners. Next, we use it to simulate 15,321 questions that embed each role's goals, behaviors, and experiences. Our evaluations show that these questions are both highly believable and comparable to real-world data. When used to evaluate five LLMs, for the same question but differing roles, we find systematic differences: vulnerable roles, such as patients and caregivers, elicit more supportive responses (+17%) and reduced knowledge content (-19%) in comparison to practitioners. Our work demonstrates how implicitly signaling a user's role shapes model responses, and provides a methodology for role-informed evaluation of conversational AI.
TactfulToM: Do LLMs Have the Theory of Mind Ability to Understand White Lies?
While recent studies explore Large Language Models' (LLMs) performance on Theory of Mind (ToM) reasoning tasks, research on ToM abilities that require more nuanced social context is limited, such as white lies. We introduce TactfulToM, a novel English benchmark designed to evaluate LLMs' ability to understand white lies within real-life conversations and reason about prosocial motivations behind them, particularly when they are used to spare others' feelings and maintain social harmony. Our benchmark is generated through a multi-stage human-in-the-loop pipeline where LLMs expand manually designed seed stories into conversations to maintain the information asymmetry between participants necessary for authentic white lies. We show that TactfulToM is challenging for state-of-the-art models, which perform substantially below humans, revealing shortcomings in their ability to fully comprehend the ToM reasoning that enables true understanding of white lies.
Factoring the Matrix of Domination: A Critical Review and Reimagination of Intersectionality in AI Fairness
Intersectionality is a critical framework that, through inquiry and praxis, allows us to examine how social inequalities persist through domains of structure and discipline. Given AI fairness' raison d'etre of "fairness", we argue that adopting intersectionality as an analytical framework is pivotal to effectively operationalizing fairness. Through a critical review of how intersectionality is discussed in 30 papers from the AI fairness literature, we deductively and inductively: 1) map how intersectionality tenets operate within the AI fairness paradigm and 2) uncover gaps between the conceptualization and operationalization of intersectionality. We find that researchers overwhelmingly reduce intersectionality to optimizing for fairness metrics over demographic subgroups. They also fail to discuss their social context and when mentioning power, they mostly situate it only within the AI pipeline. We: 3) outline and assess the implications of these gaps for critical inquiry and praxis, and 4) provide actionable recommendations for AI fairness researchers to engage with intersectionality in their work by grounding it in AI epistemology.
Profiling News Media for Factuality and Bias Using LLMs and the Fact-Checking Methodology of Human Experts
In an age characterized by the proliferation of mis- and disinformation online, it is critical to empower readers to understand the content they are reading. Important efforts in this direction rely on manual or automatic fact-checking, which can be challenging for emerging claims with limited information. Such scenarios can be handled by assessing the reliability and the political bias of the source of the claim, i.e., characterizing entire news outlets rather than individual claims or articles. This is an important but understudied research direction. While prior work has looked into linguistic and social contexts, we do not analyze individual articles or information in social media. Instead, we propose a novel methodology that emulates the criteria that professional fact-checkers use to assess the factuality and political bias of an entire outlet. Specifically, we design a variety of prompts based on these criteria and elicit responses from large language models (LLMs), which we aggregate to make predictions. In addition to demonstrating sizable improvements over strong baselines via extensive experiments with multiple LLMs, we provide an in-depth error analysis of the effect of media popularity and region on model performance. Further, we conduct an ablation study to highlight the key components of our dataset that contribute to these improvements. To facilitate future research, we released our dataset and code at https://github.com/mbzuai-nlp/llm-media-profiling.
Commonsense-Focused Dialogues for Response Generation: An Empirical Study
Smooth and effective communication requires the ability to perform latent or explicit commonsense inference. Prior commonsense reasoning benchmarks (such as SocialIQA and CommonsenseQA) mainly focus on the discriminative task of choosing the right answer from a set of candidates, and do not involve interactive language generation as in dialogue. Moreover, existing dialogue datasets do not explicitly focus on exhibiting commonsense as a facet. In this paper, we present an empirical study of commonsense in dialogue response generation. We first auto-extract commonsensical dialogues from existing dialogue datasets by leveraging ConceptNet, a commonsense knowledge graph. Furthermore, building on social contexts/situations in SocialIQA, we collect a new dialogue dataset with 25K dialogues aimed at exhibiting social commonsense in an interactive setting. We evaluate response generation models trained using these datasets and find that models trained on both extracted and our collected data produce responses that consistently exhibit more commonsense than baselines. Finally we propose an approach for automatic evaluation of commonsense that relies on features derived from ConceptNet and pre-trained language and dialog models, and show reasonable correlation with human evaluation of responses' commonsense quality. We are releasing a subset of our collected data, Commonsense-Dialogues, containing about 11K dialogs.
EsBBQ and CaBBQ: The Spanish and Catalan Bias Benchmarks for Question Answering
Previous literature has largely shown that Large Language Models (LLMs) perpetuate social biases learnt from their pre-training data. Given the notable lack of resources for social bias evaluation in languages other than English, and for social contexts outside of the United States, this paper introduces the Spanish and the Catalan Bias Benchmarks for Question Answering (EsBBQ and CaBBQ). Based on the original BBQ, these two parallel datasets are designed to assess social bias across 10 categories using a multiple-choice QA setting, now adapted to the Spanish and Catalan languages and to the social context of Spain. We report evaluation results on different LLMs, factoring in model family, size and variant. Our results show that models tend to fail to choose the correct answer in ambiguous scenarios, and that high QA accuracy often correlates with greater reliance on social biases.
Nonverbal Interaction Detection
This work addresses a new challenge of understanding human nonverbal interaction in social contexts. Nonverbal signals pervade virtually every communicative act. Our gestures, facial expressions, postures, gaze, even physical appearance all convey messages, without anything being said. Despite their critical role in social life, nonverbal signals receive very limited attention as compared to the linguistic counterparts, and existing solutions typically examine nonverbal cues in isolation. Our study marks the first systematic effort to enhance the interpretation of multifaceted nonverbal signals. First, we contribute a novel large-scale dataset, called NVI, which is meticulously annotated to include bounding boxes for humans and corresponding social groups, along with 22 atomic-level nonverbal behaviors under five broad interaction types. Second, we establish a new task NVI-DET for nonverbal interaction detection, which is formalized as identifying triplets in the form <individual, group, interaction> from images. Third, we propose a nonverbal interaction detection hypergraph (NVI-DEHR), a new approach that explicitly models high-order nonverbal interactions using hypergraphs. Central to the model is a dual multi-scale hypergraph that adeptly addresses individual-to-individual and group-to-group correlations across varying scales, facilitating interactional feature learning and eventually improving interaction prediction. Extensive experiments on NVI show that NVI-DEHR improves various baselines significantly in NVI-DET. It also exhibits leading performance on HOI-DET, confirming its versatility in supporting related tasks and strong generalization ability. We hope that our study will offer the community new avenues to explore nonverbal signals in more depth.
FineFake: A Knowledge-Enriched Dataset for Fine-Grained Multi-Domain Fake News Detecction
Existing benchmarks for fake news detection have significantly contributed to the advancement of models in assessing the authenticity of news content. However, these benchmarks typically focus solely on news pertaining to a single semantic topic or originating from a single platform, thereby failing to capture the diversity of multi-domain news in real scenarios. In order to understand fake news across various domains, the external knowledge and fine-grained annotations are indispensable to provide precise evidence and uncover the diverse underlying strategies for fabrication, which are also ignored by existing benchmarks. To address this gap, we introduce a novel multi-domain knowledge-enhanced benchmark with fine-grained annotations, named FineFake. FineFake encompasses 16,909 data samples spanning six semantic topics and eight platforms. Each news item is enriched with multi-modal content, potential social context, semi-manually verified common knowledge, and fine-grained annotations that surpass conventional binary labels. Furthermore, we formulate three challenging tasks based on FineFake and propose a knowledge-enhanced domain adaptation network. Extensive experiments are conducted on FineFake under various scenarios, providing accurate and reliable benchmarks for future endeavors. The entire FineFake project is publicly accessible as an open-source repository at https://github.com/Accuser907/FineFake.
Embedding-based Retrieval in Facebook Search
Search in social networks such as Facebook poses different challenges than in classical web search: besides the query text, it is important to take into account the searcher's context to provide relevant results. Their social graph is an integral part of this context and is a unique aspect of Facebook search. While embedding-based retrieval (EBR) has been applied in eb search engines for years, Facebook search was still mainly based on a Boolean matching model. In this paper, we discuss the techniques for applying EBR to a Facebook Search system. We introduce the unified embedding framework developed to model semantic embeddings for personalized search, and the system to serve embedding-based retrieval in a typical search system based on an inverted index. We discuss various tricks and experiences on end-to-end optimization of the whole system, including ANN parameter tuning and full-stack optimization. Finally, we present our progress on two selected advanced topics about modeling. We evaluated EBR on verticals for Facebook Search with significant metrics gains observed in online A/B experiments. We believe this paper will provide useful insights and experiences to help people on developing embedding-based retrieval systems in search engines.
Towards Dynamic Theory of Mind: Evaluating LLM Adaptation to Temporal Evolution of Human States
As Large Language Models (LLMs) increasingly participate in human-AI interactions, evaluating their Theory of Mind (ToM) capabilities - particularly their ability to track dynamic mental states - becomes crucial. While existing benchmarks assess basic ToM abilities, they predominantly focus on static snapshots of mental states, overlooking the temporal evolution that characterizes real-world social interactions. We present DynToM, a novel benchmark specifically designed to evaluate LLMs' ability to understand and track the temporal progression of mental states across interconnected scenarios. Through a systematic four-step framework, we generate 1,100 social contexts encompassing 5,500 scenarios and 78,100 questions, each validated for realism and quality. Our comprehensive evaluation of ten state-of-the-art LLMs reveals that their average performance underperforms humans by 44.7\%, with performance degrading significantly when tracking and reasoning about the shift of mental states. This performance gap highlights fundamental limitations in current LLMs' ability to model the dynamic nature of human mental states.
Dissecting and Mitigating Diffusion Bias via Mechanistic Interpretability
Diffusion models have demonstrated impressive capabilities in synthesizing diverse content. However, despite their high-quality outputs, these models often perpetuate social biases, including those related to gender and race. These biases can potentially contribute to harmful real-world consequences, reinforcing stereotypes and exacerbating inequalities in various social contexts. While existing research on diffusion bias mitigation has predominantly focused on guiding content generation, it often neglects the intrinsic mechanisms within diffusion models that causally drive biased outputs. In this paper, we investigate the internal processes of diffusion models, identifying specific decision-making mechanisms, termed bias features, embedded within the model architecture. By directly manipulating these features, our method precisely isolates and adjusts the elements responsible for bias generation, permitting granular control over the bias levels in the generated content. Through experiments on both unconditional and conditional diffusion models across various social bias attributes, we demonstrate our method's efficacy in managing generation distribution while preserving image quality. We also dissect the discovered model mechanism, revealing different intrinsic features controlling fine-grained aspects of generation, boosting further research on mechanistic interpretability of diffusion models.
SwitchLingua: The First Large-Scale Multilingual and Multi-Ethnic Code-Switching Dataset
Code-switching (CS) is the alternating use of two or more languages within a conversation or utterance, often influenced by social context and speaker identity. This linguistic phenomenon poses challenges for Automatic Speech Recognition (ASR) systems, which are typically designed for a single language and struggle to handle multilingual inputs. The growing global demand for multilingual applications, including Code-Switching ASR (CSASR), Text-to-Speech (CSTTS), and Cross-Lingual Information Retrieval (CLIR), highlights the inadequacy of existing monolingual datasets. Although some code-switching datasets exist, most are limited to bilingual mixing within homogeneous ethnic groups, leaving a critical need for a large-scale, diverse benchmark akin to ImageNet in computer vision. To bridge this gap, we introduce LinguaMaster, a multi-agent collaboration framework specifically designed for efficient and scalable multilingual data synthesis. Leveraging this framework, we curate SwitchLingua, the first large-scale multilingual and multi-ethnic code-switching dataset, including: (1) 420K CS textual samples across 12 languages, and (2) over 80 hours of audio recordings from 174 speakers representing 18 countries/regions and 63 racial/ethnic backgrounds, based on the textual data. This dataset captures rich linguistic and cultural diversity, offering a foundational resource for advancing multilingual and multicultural research. Furthermore, to address the issue that existing ASR evaluation metrics lack sensitivity to code-switching scenarios, we propose the Semantic-Aware Error Rate (SAER), a novel evaluation metric that incorporates semantic information, providing a more accurate and context-aware assessment of system performance.
SocialGesture: Delving into Multi-person Gesture Understanding
Previous research in human gesture recognition has largely overlooked multi-person interactions, which are crucial for understanding the social context of naturally occurring gestures. This limitation in existing datasets presents a significant challenge in aligning human gestures with other modalities like language and speech. To address this issue, we introduce SocialGesture, the first large-scale dataset specifically designed for multi-person gesture analysis. SocialGesture features a diverse range of natural scenarios and supports multiple gesture analysis tasks, including video-based recognition and temporal localization, providing a valuable resource for advancing the study of gesture during complex social interactions. Furthermore, we propose a novel visual question answering (VQA) task to benchmark vision language models'(VLMs) performance on social gesture understanding. Our findings highlight several limitations of current gesture recognition models, offering insights into future directions for improvement in this field. SocialGesture is available at huggingface.co/datasets/IrohXu/SocialGesture.
InMind: Evaluating LLMs in Capturing and Applying Individual Human Reasoning Styles
LLMs have shown strong performance on human-centric reasoning tasks. While previous evaluations have explored whether LLMs can infer intentions or detect deception, they often overlook the individualized reasoning styles that influence how people interpret and act in social contexts. Social deduction games (SDGs) provide a natural testbed for evaluating individualized reasoning styles, where different players may adopt diverse but contextually valid reasoning strategies under identical conditions. To address this, we introduce InMind, a cognitively grounded evaluation framework designed to assess whether LLMs can capture and apply personalized reasoning styles in SDGs. InMind enhances structured gameplay data with round-level strategy traces and post-game reflections, collected under both Observer and Participant modes. It supports four cognitively motivated tasks that jointly evaluate both static alignment and dynamic adaptation. As a case study, we apply InMind to the game Avalon, evaluating 11 state-of-the-art LLMs. General-purpose LLMs, even GPT-4o frequently rely on lexical cues, struggling to anchor reflections in temporal gameplay or adapt to evolving strategies. In contrast, reasoning-enhanced LLMs like DeepSeek-R1 exhibit early signs of style-sensitive reasoning. These findings reveal key limitations in current LLMs' capacity for individualized, adaptive reasoning, and position InMind as a step toward cognitively aligned human-AI interaction.
LaughTalk: Expressive 3D Talking Head Generation with Laughter
Laughter is a unique expression, essential to affirmative social interactions of humans. Although current 3D talking head generation methods produce convincing verbal articulations, they often fail to capture the vitality and subtleties of laughter and smiles despite their importance in social context. In this paper, we introduce a novel task to generate 3D talking heads capable of both articulate speech and authentic laughter. Our newly curated dataset comprises 2D laughing videos paired with pseudo-annotated and human-validated 3D FLAME parameters and vertices. Given our proposed dataset, we present a strong baseline with a two-stage training scheme: the model first learns to talk and then acquires the ability to express laughter. Extensive experiments demonstrate that our method performs favorably compared to existing approaches in both talking head generation and expressing laughter signals. We further explore potential applications on top of our proposed method for rigging realistic avatars.
Mutual Theory of Mind for Human-AI Communication
New developments are enabling AI systems to perceive, recognize, and respond with social cues based on inferences made from humans' explicit or implicit behavioral and verbal cues. These AI systems, equipped with an equivalent of human's Theory of Mind (ToM) capability, are currently serving as matchmakers on dating platforms, assisting student learning as teaching assistants, and enhancing productivity as work partners. They mark a new era in human-AI interaction (HAI) that diverges from traditional human-computer interaction (HCI), where computers are commonly seen as tools instead of social actors. Designing and understanding the human perceptions and experiences in this emerging HAI era becomes an urgent and critical issue for AI systems to fulfill human needs and mitigate risks across social contexts. In this paper, we posit the Mutual Theory of Mind (MToM) framework, inspired by our capability of ToM in human-human communications, to guide this new generation of HAI research by highlighting the iterative and mutual shaping nature of human-AI communication. We discuss the motivation of the MToM framework and its three key components that iteratively shape the human-AI communication in three stages. We then describe two empirical studies inspired by the MToM framework to demonstrate the power of MToM in guiding the design and understanding of human-AI communication. Finally, we discuss future research opportunities in human-AI interaction through the lens of MToM.
Thanos: Enhancing Conversational Agents with Skill-of-Mind-Infused Large Language Model
To increase social bonding with interlocutors, humans naturally acquire the ability to respond appropriately in a given situation by considering which conversational skill is most suitable for the response - a process we call skill-of-mind. For large language model (LLM)-based conversational agents, planning appropriate conversational skills, as humans do, is challenging due to the complexity of social dialogue, especially in interactive scenarios. To address this, we propose a skill-of-mind-annotated conversation dataset, named Multifaceted Skill-of-Mind, which includes multi-turn and multifaceted conversational skills across various interactive scenarios (e.g., long-term, counseling, task-oriented), grounded in diverse social contexts (e.g., demographics, persona, rules of thumb). This dataset consists of roughly 100K conversations. Using this dataset, we introduce a new family of skill-of-mind-infused LLMs, named Thanos, with model sizes of 1B, 3B, and 8B parameters. With extensive experiments, these models successfully demonstrate the skill-of-mind process and exhibit strong generalizability in inferring multifaceted skills across a variety of domains. Moreover, we show that Thanos significantly enhances the quality of responses generated by LLM-based conversational agents and promotes prosocial behavior in human evaluations.
SODA: Million-scale Dialogue Distillation with Social Commonsense Contextualization
We present SODA: the first publicly available, million-scale high-quality social dialogue dataset. Using SODA, we train COSMO: a generalizable conversation agent outperforming previous best-performing agents on both in- and out-of-domain datasets. In contrast to most existing crowdsourced, small-scale dialogue corpora, we distill 1.5M socially-grounded dialogues from a pre-trained language model (InstructGPT; Ouyang et al., 2022). Dialogues are distilled by contextualizing social commonsense knowledge from a knowledge graph (Atomic10x; West et al., 2022). Human evaluation shows that dialogues in SODA are more consistent, specific, and (surprisingly) natural than prior human-authored datasets - e.g., DailyDialog (Li et al., 2017), BlendedSkillTalk (Smith et al., 2020). In addition, extensive evaluations show that COSMO is significantly more natural and consistent on unseen datasets than best-performing dialogue models - e.g., GODEL (Peng et al., 2022), BlenderBot (Roller et al., 2021), DialoGPT (Zhang et al., 2020). Furthermore, it is sometimes even preferred to the original human-written gold responses. We make our data, models, and code public.
RP-DNN: A Tweet level propagation context based deep neural networks for early rumor detection in Social Media
Early rumor detection (ERD) on social media platform is very challenging when limited, incomplete and noisy information is available. Most of the existing methods have largely worked on event-level detection that requires the collection of posts relevant to a specific event and relied only on user-generated content. They are not appropriate to detect rumor sources in the very early stages, before an event unfolds and becomes widespread. In this paper, we address the task of ERD at the message level. We present a novel hybrid neural network architecture, which combines a task-specific character-based bidirectional language model and stacked Long Short-Term Memory (LSTM) networks to represent textual contents and social-temporal contexts of input source tweets, for modelling propagation patterns of rumors in the early stages of their development. We apply multi-layered attention models to jointly learn attentive context embeddings over multiple context inputs. Our experiments employ a stringent leave-one-out cross-validation (LOO-CV) evaluation setup on seven publicly available real-life rumor event data sets. Our models achieve state-of-the-art(SoA) performance for detecting unseen rumors on large augmented data which covers more than 12 events and 2,967 rumors. An ablation study is conducted to understand the relative contribution of each component of our proposed model.
So-Fake: Benchmarking and Explaining Social Media Image Forgery Detection
Recent advances in AI-powered generative models have enabled the creation of increasingly realistic synthetic images, posing significant risks to information integrity and public trust on social media platforms. While robust detection frameworks and diverse, large-scale datasets are essential to mitigate these risks, existing academic efforts remain limited in scope: current datasets lack the diversity, scale, and realism required for social media contexts, while detection methods struggle with generalization to unseen generative technologies. To bridge this gap, we introduce So-Fake-Set, a comprehensive social media-oriented dataset with over 2 million high-quality images, diverse generative sources, and photorealistic imagery synthesized using 35 state-of-the-art generative models. To rigorously evaluate cross-domain robustness, we establish a novel and large-scale (100K) out-of-domain benchmark (So-Fake-OOD) featuring synthetic imagery from commercial models explicitly excluded from the training distribution, creating a realistic testbed for evaluating real-world performance. Leveraging these resources, we present So-Fake-R1, an advanced vision-language framework that employs reinforcement learning for highly accurate forgery detection, precise localization, and explainable inference through interpretable visual rationales. Extensive experiments show that So-Fake-R1 outperforms the second-best method, with a 1.3% gain in detection accuracy and a 4.5% increase in localization IoU. By integrating a scalable dataset, a challenging OOD benchmark, and an advanced detection framework, this work establishes a new foundation for social media-centric forgery detection research. The code, models, and datasets will be released publicly.
Professional Network Matters: Connections Empower Person-Job Fit
Online recruitment platforms typically employ Person-Job Fit models in the core service that automatically match suitable job seekers with appropriate job positions. While existing works leverage historical or contextual information, they often disregard a crucial aspect: job seekers' social relationships in professional networks. This paper emphasizes the importance of incorporating professional networks into the Person-Job Fit model. Our innovative approach consists of two stages: (1) defining a Workplace Heterogeneous Information Network (WHIN) to capture heterogeneous knowledge, including professional connections and pre-training representations of various entities using a heterogeneous graph neural network; (2) designing a Contextual Social Attention Graph Neural Network (CSAGNN) that supplements users' missing information with professional connections' contextual information. We introduce a job-specific attention mechanism in CSAGNN to handle noisy professional networks, leveraging pre-trained entity representations from WHIN. We demonstrate the effectiveness of our approach through experimental evaluations conducted across three real-world recruitment datasets from LinkedIn, showing superior performance compared to baseline models.
Higher-Order Binding of Language Model Virtual Personas: a Study on Approximating Political Partisan Misperceptions
Large language models (LLMs) are increasingly capable of simulating human behavior, offering cost-effective ways to estimate user responses during the early phases of survey design. While previous studies have examined whether models can reflect individual opinions or attitudes, we argue that a higher-order binding of virtual personas requires successfully approximating not only the opinions of a user as an identified member of a group, but also the nuanced ways in which that user perceives and evaluates those outside the group. In particular, faithfully simulating how humans perceive different social groups is critical for applying LLMs to various political science studies, including timely topics on polarization dynamics, inter-group conflict, and democratic backsliding. To this end, we propose a novel methodology for constructing virtual personas with synthetic user ``backstories" generated as extended, multi-turn interview transcripts. Our generated backstories are longer, rich in detail, and consistent in authentically describing a singular individual, compared to previous methods. We show that virtual personas conditioned on our backstories closely replicate human response distributions (up to an 87\% improvement as measured by Wasserstein Distance) and produce effect sizes that closely match those observed in the original studies. Altogether, our work extends the applicability of LLMs beyond estimating individual self-opinions, enabling their use in a broader range of human studies.
Detecting Calls to Action in Multimodal Content: Analysis of the 2021 German Federal Election Campaign on Instagram
This study investigates the automated classification of Calls to Action (CTAs) within the 2021 German Instagram election campaign to advance the understanding of mobilization in social media contexts. We analyzed over 2,208 Instagram stories and 712 posts using fine-tuned BERT models and OpenAI's GPT-4 models. The fine-tuned BERT model incorporating synthetic training data achieved a macro F1 score of 0.93, demonstrating a robust classification performance. Our analysis revealed that 49.58% of Instagram posts and 10.64% of stories contained CTAs, highlighting significant differences in mobilization strategies between these content types. Additionally, we found that FDP and the Greens had the highest prevalence of CTAs in posts, whereas CDU and CSU led in story CTAs.
COBRA Frames: Contextual Reasoning about Effects and Harms of Offensive Statements
Warning: This paper contains content that may be offensive or upsetting. Understanding the harms and offensiveness of statements requires reasoning about the social and situational context in which statements are made. For example, the utterance "your English is very good" may implicitly signal an insult when uttered by a white man to a non-white colleague, but uttered by an ESL teacher to their student would be interpreted as a genuine compliment. Such contextual factors have been largely ignored by previous approaches to toxic language detection. We introduce COBRA frames, the first context-aware formalism for explaining the intents, reactions, and harms of offensive or biased statements grounded in their social and situational context. We create COBRACORPUS, a dataset of 33k potentially offensive statements paired with machine-generated contexts and free-text explanations of offensiveness, implied biases, speaker intents, and listener reactions. To study the contextual dynamics of offensiveness, we train models to generate COBRA explanations, with and without access to the context. We find that explanations by context-agnostic models are significantly worse than by context-aware ones, especially in situations where the context inverts the statement's offensiveness (29% accuracy drop). Our work highlights the importance and feasibility of contextualized NLP by modeling social factors.
Cognition-of-Thought Elicits Social-Aligned Reasoning in Large Language Models
Large language models (LLMs) excel at complex reasoning but can still exhibit harmful behaviors. Current alignment strategies typically embed safety into model weights, making these controls implicit, static, and difficult to modify. This paper introduces Cognition-of-Thought (CooT), a novel decoding-time framework that equips LLMs with an explicit cognitive self-monitoring loop. CooT couples a standard text Generator with a cognitive Perceiver that continuously monitors the unfolding sequence. The Perceiver uses a structured, precedence-based hierarchy of principles (e.g., safety over obedience) to detect potential misalignments as they arise. When violations are flagged, CooT intervenes by rolling back the generation to the point of error and regenerating under injected guidance that combines universal social priors with context-specific warnings. CooT thus transforms alignment from a fixed property into an explicit, dynamic, and auditable process active during inference, allowing for flexible policy updates without retraining the model. Extensive experiments across multiple benchmarks and model families confirm that CooT consistently improves safety and social reasoning performance.
Exploring Collaboration Mechanisms for LLM Agents: A Social Psychology View
As Natural Language Processing (NLP) systems are increasingly employed in intricate social environments, a pressing query emerges: Can these NLP systems mirror human-esque collaborative intelligence, in a multi-agent society consisting of multiple large language models (LLMs)? This paper probes the collaboration mechanisms among contemporary NLP systems by melding practical experiments with theoretical insights. We fabricate four unique `societies' comprised of LLM agents, where each agent is characterized by a specific `trait' (easy-going or overconfident) and engages in collaboration with a distinct `thinking pattern' (debate or reflection). Evaluating these multi-agent societies on three benchmark datasets, we discern that LLM agents navigate tasks by leveraging diverse social behaviors, from active debates to introspective reflections. Notably, certain collaborative strategies only optimize efficiency (using fewer API tokens), but also outshine previous top-tier approaches. Moreover, our results further illustrate that LLM agents manifest human-like social behaviors, such as conformity or majority rule, mirroring foundational Social Psychology theories. In conclusion, we integrate insights from Social Psychology to contextualize the collaboration of LLM agents, inspiring further investigations into the collaboration mechanism for LLMs. We commit to sharing our code and datasets (already submitted in supplementary materials), hoping to catalyze further research in this promising avenue (All code and data are available at https://github.com/zjunlp/MachineSoM.).
Understanding Position Bias Effects on Fairness in Social Multi-Document Summarization
Text summarization models have typically focused on optimizing aspects of quality such as fluency, relevance, and coherence, particularly in the context of news articles. However, summarization models are increasingly being used to summarize diverse sources of text, such as social media data, that encompass a wide demographic user base. It is thus crucial to assess not only the quality of the generated summaries, but also the extent to which they can fairly represent the opinions of diverse social groups. Position bias, a long-known issue in news summarization, has received limited attention in the context of social multi-document summarization. We deeply investigate this phenomenon by analyzing the effect of group ordering in input documents when summarizing tweets from three distinct linguistic communities: African-American English, Hispanic-aligned Language, and White-aligned Language. Our empirical analysis shows that although the textual quality of the summaries remains consistent regardless of the input document order, in terms of fairness, the results vary significantly depending on how the dialect groups are presented in the input data. Our results suggest that position bias manifests differently in social multi-document summarization, severely impacting the fairness of summarization models.
SoMeLVLM: A Large Vision Language Model for Social Media Processing
The growth of social media, characterized by its multimodal nature, has led to the emergence of diverse phenomena and challenges, which calls for an effective approach to uniformly solve automated tasks. The powerful Large Vision Language Models make it possible to handle a variety of tasks simultaneously, but even with carefully designed prompting methods, the general domain models often fall short in aligning with the unique speaking style and context of social media tasks. In this paper, we introduce a Large Vision Language Model for Social Media Processing (SoMeLVLM), which is a cognitive framework equipped with five key capabilities including knowledge & comprehension, application, analysis, evaluation, and creation. SoMeLVLM is designed to understand and generate realistic social media behavior. We have developed a 654k multimodal social media instruction-tuning dataset to support our cognitive framework and fine-tune our model. Our experiments demonstrate that SoMeLVLM achieves state-of-the-art performance in multiple social media tasks. Further analysis shows its significant advantages over baselines in terms of cognitive abilities.
SocialCircle: Learning the Angle-based Social Interaction Representation for Pedestrian Trajectory Prediction
Analyzing and forecasting trajectories of agents like pedestrians and cars in complex scenes has become more and more significant in many intelligent systems and applications. The diversity and uncertainty in socially interactive behaviors among a rich variety of agents make this task more challenging than other deterministic computer vision tasks. Researchers have made a lot of efforts to quantify the effects of these interactions on future trajectories through different mathematical models and network structures, but this problem has not been well solved. Inspired by marine animals that localize the positions of their companions underwater through echoes, we build a new anglebased trainable social interaction representation, named SocialCircle, for continuously reflecting the context of social interactions at different angular orientations relative to the target agent. We validate the effect of the proposed SocialCircle by training it along with several newly released trajectory prediction models, and experiments show that the SocialCircle not only quantitatively improves the prediction performance, but also qualitatively helps better simulate social interactions when forecasting pedestrian trajectories in a way that is consistent with human intuitions.
ClarifyDelphi: Reinforced Clarification Questions with Defeasibility Rewards for Social and Moral Situations
Context is everything, even in commonsense moral reasoning. Changing contexts can flip the moral judgment of an action; "Lying to a friend" is wrong in general, but may be morally acceptable if it is intended to protect their life. We present ClarifyDelphi, an interactive system that learns to ask clarification questions (e.g., why did you lie to your friend?) in order to elicit additional salient contexts of a social or moral situation. We posit that questions whose potential answers lead to diverging moral judgments are the most informative. Thus, we propose a reinforcement learning framework with a defeasibility reward that aims to maximize the divergence between moral judgments of hypothetical answers to a question. Human evaluation demonstrates that our system generates more relevant, informative and defeasible questions compared to competitive baselines. Our work is ultimately inspired by studies in cognitive science that have investigated the flexibility in moral cognition (i.e., the diverse contexts in which moral rules can be bent), and we hope that research in this direction can assist both cognitive and computational investigations of moral judgments.
MuSeD: A Multimodal Spanish Dataset for Sexism Detection in Social Media Videos
Sexism is generally defined as prejudice and discrimination based on sex or gender, affecting every sector of society, from social institutions to relationships and individual behavior. Social media platforms amplify the impact of sexism by conveying discriminatory content not only through text but also across multiple modalities, highlighting the critical need for a multimodal approach to the analysis of sexism online. With the rise of social media platforms where users share short videos, sexism is increasingly spreading through video content. Automatically detecting sexism in videos is a challenging task, as it requires analyzing the combination of verbal, audio, and visual elements to identify sexist content. In this study, (1) we introduce MuSeD, a new Multimodal Spanish dataset for Sexism Detection consisting of approx 11 hours of videos extracted from TikTok and BitChute; (2) we propose an innovative annotation framework for analyzing the contribution of textual and multimodal labels in the classification of sexist and non-sexist content; and (3) we evaluate a range of large language models (LLMs) and multimodal LLMs on the task of sexism detection. We find that visual information plays a key role in labeling sexist content for both humans and models. Models effectively detect explicit sexism; however, they struggle with implicit cases, such as stereotypes, instances where annotators also show low agreement. This highlights the inherent difficulty of the task, as identifying implicit sexism depends on the social and cultural context.
Integrating Biological Data into Autonomous Remote Sensing Systems for In Situ Imageomics: A Case Study for Kenyan Animal Behavior Sensing with Unmanned Aerial Vehicles (UAVs)
In situ imageomics leverages machine learning techniques to infer biological traits from images collected in the field, or in situ, to study individuals organisms, groups of wildlife, and whole ecosystems. Such datasets provide real-time social and environmental context to inferred biological traits, which can enable new, data-driven conservation and ecosystem management. The development of machine learning techniques to extract biological traits from images are impeded by the volume and quality data required to train these models. Autonomous, unmanned aerial vehicles (UAVs), are well suited to collect in situ imageomics data as they can traverse remote terrain quickly to collect large volumes of data with greater consistency and reliability compared to manually piloted UAV missions. However, little guidance exists on optimizing autonomous UAV missions for the purposes of remote sensing for conservation and biodiversity monitoring. The UAV video dataset curated by KABR: In-Situ Dataset for Kenyan Animal Behavior Recognition from Drone Videos required three weeks to collect, a time-consuming and expensive endeavor. Our analysis of KABR revealed that a third of the videos gathered were unusable for the purposes of inferring wildlife behavior. We analyzed the flight telemetry data from portions of UAV videos that were usable for inferring wildlife behavior, and demonstrate how these insights can be integrated into an autonomous remote sensing system to track wildlife in real time. Our autonomous remote sensing system optimizes the UAV's actions to increase the yield of usable data, and matches the flight path of an expert pilot with an 87% accuracy rate, representing an 18.2% improvement in accuracy over previously proposed methods.
Long-Term Planning Around Humans in Domestic Environments with 3D Scene Graphs
Long-term planning for robots operating in domestic environments poses unique challenges due to the interactions between humans, objects, and spaces. Recent advancements in trajectory planning have leveraged vision-language models (VLMs) to extract contextual information for robots operating in real-world environments. While these methods achieve satisfying performance, they do not explicitly model human activities. Such activities influence surrounding objects and reshape spatial constraints. This paper presents a novel approach to trajectory planning that integrates human preferences, activities, and spatial context through an enriched 3D scene graph (3DSG) representation. By incorporating activity-based relationships, our method captures the spatial impact of human actions, leading to more context-sensitive trajectory adaptation. Preliminary results demonstrate that our approach effectively assigns costs to spaces influenced by human activities, ensuring that the robot trajectory remains contextually appropriate and sensitive to the ongoing environment. This balance between task efficiency and social appropriateness enhances context-aware human-robot interactions in domestic settings. Future work includes implementing a full planning pipeline and conducting user studies to evaluate trajectory acceptability.
Do Language Models Understand Honorific Systems in Javanese?
The Javanese language features a complex system of honorifics that vary according to the social status of the speaker, listener, and referent. Despite its cultural and linguistic significance, there has been limited progress in developing a comprehensive corpus to capture these variations for natural language processing (NLP) tasks. In this paper, we present Unggah-Ungguh, a carefully curated dataset designed to encapsulate the nuances of Unggah-Ungguh Basa, the Javanese speech etiquette framework that dictates the choice of words and phrases based on social hierarchy and context. Using Unggah-Ungguh, we assess the ability of language models (LMs) to process various levels of Javanese honorifics through classification and machine translation tasks. To further evaluate cross-lingual LMs, we conduct machine translation experiments between Javanese (at specific honorific levels) and Indonesian. Additionally, we explore whether LMs can generate contextually appropriate Javanese honorifics in conversation tasks, where the honorific usage should align with the social role and contextual cues. Our findings indicate that current LMs struggle with most honorific levels, exhibitinga bias toward certain honorific tiers.
Ad-load Balancing via Off-policy Learning in a Content Marketplace
Ad-load balancing is a critical challenge in online advertising systems, particularly in the context of social media platforms, where the goal is to maximize user engagement and revenue while maintaining a satisfactory user experience. This requires the optimization of conflicting objectives, such as user satisfaction and ads revenue. Traditional approaches to ad-load balancing rely on static allocation policies, which fail to adapt to changing user preferences and contextual factors. In this paper, we present an approach that leverages off-policy learning and evaluation from logged bandit feedback. We start by presenting a motivating analysis of the ad-load balancing problem, highlighting the conflicting objectives between user satisfaction and ads revenue. We emphasize the nuances that arise due to user heterogeneity and the dependence on the user's position within a session. Based on this analysis, we define the problem as determining the optimal ad-load for a particular feed fetch. To tackle this problem, we propose an off-policy learning framework that leverages unbiased estimators such as Inverse Propensity Scoring (IPS) and Doubly Robust (DR) to learn and estimate the policy values using offline collected stochastic data. We present insights from online A/B experiments deployed at scale across over 80 million users generating over 200 million sessions, where we find statistically significant improvements in both user satisfaction metrics and ads revenue for the platform.
AboutMe: Using Self-Descriptions in Webpages to Document the Effects of English Pretraining Data Filters
Large language models' (LLMs) abilities are drawn from their pretraining data, and model development begins with data curation. However, decisions around what data is retained or removed during this initial stage is under-scrutinized. In our work, we ground web text, which is a popular pretraining data source, to its social and geographic contexts. We create a new dataset of 10.3 million self-descriptions of website creators, and extract information about who they are and where they are from: their topical interests, social roles, and geographic affiliations. Then, we conduct the first study investigating how ten "quality" and English language identification (langID) filters affect webpages that vary along these social dimensions. Our experiments illuminate a range of implicit preferences in data curation: we show that some quality classifiers act like topical domain filters, and langID can overlook English content from some regions of the world. Overall, we hope that our work will encourage a new line of research on pretraining data curation practices and its social implications.
PersonaFuse: A Personality Activation-Driven Framework for Enhancing Human-LLM Interactions
Recent advancements in Large Language Models (LLMs) demonstrate remarkable capabilities across various fields. These developments have led to more direct communication between humans and LLMs in various situations, such as social companionship and psychological support. However, LLMs often exhibit limitations in emotional perception and social competence during real-world conversations. These limitations partly originate from their inability to adapt their communication style and emotional expression to different social and task contexts. In this work, we introduce PersonaFuse, a novel LLM post-training framework that enables LLMs to adapt and express different personalities for varying situations. Inspired by Trait Activation Theory and the Big Five personality model, PersonaFuse employs a Mixture-of-Expert architecture that combines persona adapters with a dynamic routing network, enabling contextual trait expression. Experimental results show that PersonaFuse substantially outperforms baseline models across multiple dimensions of social-emotional intelligence. Importantly, these gains are achieved without sacrificing general reasoning ability or model safety, which remain common limitations of direct prompting and supervised fine-tuning approaches. PersonaFuse also delivers consistent improvements in downstream human-centered applications, such as mental health counseling and review-based customer service. Finally, human preference evaluations against leading LLMs, including GPT-4o and DeepSeek, demonstrate that PersonaFuse achieves competitive response quality despite its comparatively smaller model size. These findings demonstrate that PersonaFuse~offers a theoretically grounded and practical approach for developing social-emotional enhanced LLMs, marking a significant advancement toward more human-centric AI systems.
Can Language Beat Numerical Regression? Language-Based Multimodal Trajectory Prediction
Language models have demonstrated impressive ability in context understanding and generative performance. Inspired by the recent success of language foundation models, in this paper, we propose LMTraj (Language-based Multimodal Trajectory predictor), which recasts the trajectory prediction task into a sort of question-answering problem. Departing from traditional numerical regression models, which treat the trajectory coordinate sequence as continuous signals, we consider them as discrete signals like text prompts. Specially, we first transform an input space for the trajectory coordinate into the natural language space. Here, the entire time-series trajectories of pedestrians are converted into a text prompt, and scene images are described as text information through image captioning. The transformed numerical and image data are then wrapped into the question-answering template for use in a language model. Next, to guide the language model in understanding and reasoning high-level knowledge, such as scene context and social relationships between pedestrians, we introduce an auxiliary multi-task question and answering. We then train a numerical tokenizer with the prompt data. We encourage the tokenizer to separate the integer and decimal parts well, and leverage it to capture correlations between the consecutive numbers in the language model. Lastly, we train the language model using the numerical tokenizer and all of the question-answer prompts. Here, we propose a beam-search-based most-likely prediction and a temperature-based multimodal prediction to implement both deterministic and stochastic inferences. Applying our LMTraj, we show that the language-based model can be a powerful pedestrian trajectory predictor, and outperforms existing numerical-based predictor methods. Code is publicly available at https://github.com/inhwanbae/LMTrajectory .
The Skipped Beat: A Study of Sociopragmatic Understanding in LLMs for 64 Languages
Instruction tuned large language models (LLMs), such as ChatGPT, demonstrate remarkable performance in a wide range of tasks. Despite numerous recent studies that examine the performance of instruction-tuned LLMs on various NLP benchmarks, there remains a lack of comprehensive investigation into their ability to understand cross-lingual sociopragmatic meaning (SM), i.e., meaning embedded within social and interactive contexts. This deficiency arises partly from SM not being adequately represented in any of the existing benchmarks. To address this gap, we present SPARROW, an extensive multilingual benchmark specifically designed for SM understanding. SPARROW comprises 169 datasets covering 13 task types across six primary categories (e.g., anti-social language detection, emotion recognition). SPARROW datasets encompass 64 different languages originating from 12 language families representing 16 writing scripts. We evaluate the performance of various multilingual pretrained language models (e.g., mT5) and instruction-tuned LLMs (e.g., BLOOMZ, ChatGPT) on SPARROW through fine-tuning, zero-shot, and/or few-shot learning. Our comprehensive analysis reveals that existing open-source instruction tuned LLMs still struggle to understand SM across various languages, performing close to a random baseline in some cases. We also find that although ChatGPT outperforms many LLMs, it still falls behind task-specific finetuned models with a gap of 12.19 SPARROW score. Our benchmark is available at: https://github.com/UBC-NLP/SPARROW
Assessing Social and Intersectional Biases in Contextualized Word Representations
Social bias in machine learning has drawn significant attention, with work ranging from demonstrations of bias in a multitude of applications, curating definitions of fairness for different contexts, to developing algorithms to mitigate bias. In natural language processing, gender bias has been shown to exist in context-free word embeddings. Recently, contextual word representations have outperformed word embeddings in several downstream NLP tasks. These word representations are conditioned on their context within a sentence, and can also be used to encode the entire sentence. In this paper, we analyze the extent to which state-of-the-art models for contextual word representations, such as BERT and GPT-2, encode biases with respect to gender, race, and intersectional identities. Towards this, we propose assessing bias at the contextual word level. This novel approach captures the contextual effects of bias missing in context-free word embeddings, yet avoids confounding effects that underestimate bias at the sentence encoding level. We demonstrate evidence of bias at the corpus level, find varying evidence of bias in embedding association tests, show in particular that racial bias is strongly encoded in contextual word models, and observe that bias effects for intersectional minorities are exacerbated beyond their constituent minority identities. Further, evaluating bias effects at the contextual word level captures biases that are not captured at the sentence level, confirming the need for our novel approach.
Enriching GNNs with Text Contextual Representations for Detecting Disinformation Campaigns on Social Media
Disinformation on social media poses both societal and technical challenges. While previous studies have integrated textual information into propagation networks, they have yet to fully leverage the advancements in Transformer-based language models for high-quality contextual text representations. This work investigates the impact of incorporating textual features into Graph Neural Networks (GNNs) for fake news detection. Our experiments demonstrate that contextual representations improve performance by 9.3% in Macro F1 over static ones and 33.8% over GNNs without textual features. However, noisy data augmentation degrades performance and increases instability. We expect our methodology to open avenues for further research, and all code is made publicly available.
Detecting Offensive Memes with Social Biases in Singapore Context Using Multimodal Large Language Models
Traditional online content moderation systems struggle to classify modern multimodal means of communication, such as memes, a highly nuanced and information-dense medium. This task is especially hard in a culturally diverse society like Singapore, where low-resource languages are used and extensive knowledge on local context is needed to interpret online content. We curate a large collection of 112K memes labeled by GPT-4V for fine-tuning a VLM to classify offensive memes in Singapore context. We show the effectiveness of fine-tuned VLMs on our dataset, and propose a pipeline containing OCR, translation and a 7-billion parameter-class VLM. Our solutions reach 80.62% accuracy and 0.8192 AUROC on a held-out test set, and can greatly aid human in moderating online contents. The dataset, code, and model weights will be open-sourced at https://github.com/aliencaocao/vlm-for-memes-aisg.
HICL: Hashtag-Driven In-Context Learning for Social Media Natural Language Understanding
Natural language understanding (NLU) is integral to various social media applications. However, existing NLU models rely heavily on context for semantic learning, resulting in compromised performance when faced with short and noisy social media content. To address this issue, we leverage in-context learning (ICL), wherein language models learn to make inferences by conditioning on a handful of demonstrations to enrich the context and propose a novel hashtag-driven in-context learning (HICL) framework. Concretely, we pre-train a model #Encoder, which employs #hashtags (user-annotated topic labels) to drive BERT-based pre-training through contrastive learning. Our objective here is to enable #Encoder to gain the ability to incorporate topic-related semantic information, which allows it to retrieve topic-related posts to enrich contexts and enhance social media NLU with noisy contexts. To further integrate the retrieved context with the source text, we employ a gradient-based method to identify trigger terms useful in fusing information from both sources. For empirical studies, we collected 45M tweets to set up an in-context NLU benchmark, and the experimental results on seven downstream tasks show that HICL substantially advances the previous state-of-the-art results. Furthermore, we conducted extensive analyzes and found that: (1) combining source input with a top-retrieved post from #Encoder is more effective than using semantically similar posts; (2) trigger words can largely benefit in merging context from the source and retrieved posts.
Instruction Tuning Vs. In-Context Learning: Revisiting Large Language Models in Few-Shot Computational Social Science
Real-world applications of large language models (LLMs) in computational social science (CSS) tasks primarily depend on the effectiveness of instruction tuning (IT) or in-context learning (ICL). While IT has shown highly effective at fine-tuning LLMs for various tasks, ICL offers a rapid alternative for task adaptation by learning from examples without explicit gradient updates. In this paper, we evaluate the classification performance of LLMs using IT versus ICL in few-shot CSS tasks. The experimental results indicate that ICL consistently outperforms IT in most CSS tasks. Additionally, we investigate the relationship between the increasing number of training samples and LLM performance. Our findings show that simply increasing the number of samples without considering their quality does not consistently enhance the performance of LLMs with either ICL or IT and can sometimes even result in a performance decline. Finally, we compare three prompting strategies, demonstrating that ICL is more effective than zero-shot and Chain-of-Thought (CoT). Our research highlights the significant advantages of ICL in handling CSS tasks in few-shot settings and emphasizes the importance of optimizing sample quality and prompting strategies to improve LLM classification performance. The code will be made available.
Fact-Checking with Contextual Narratives: Leveraging Retrieval-Augmented LLMs for Social Media Analysis
We propose CRAVE (Cluster-based Retrieval Augmented Verification with Explanation); a novel framework that integrates retrieval-augmented Large Language Models (LLMs) with clustering techniques to address fact-checking challenges on social media. CRAVE automatically retrieves multimodal evidence from diverse, often contradictory, sources. Evidence is clustered into coherent narratives, and evaluated via an LLM-based judge to deliver fact-checking verdicts explained by evidence summaries. By synthesizing evidence from both text and image modalities and incorporating agent-based refinement, CRAVE ensures consistency and diversity in evidence representation. Comprehensive experiments demonstrate CRAVE's efficacy in retrieval precision, clustering quality, and judgment accuracy, showcasing its potential as a robust decision-support tool for fact-checkers.
IndiBias: A Benchmark Dataset to Measure Social Biases in Language Models for Indian Context
The pervasive influence of social biases in language data has sparked the need for benchmark datasets that capture and evaluate these biases in Large Language Models (LLMs). Existing efforts predominantly focus on English language and the Western context, leaving a void for a reliable dataset that encapsulates India's unique socio-cultural nuances. To bridge this gap, we introduce IndiBias, a comprehensive benchmarking dataset designed specifically for evaluating social biases in the Indian context. We filter and translate the existing CrowS-Pairs dataset to create a benchmark dataset suited to the Indian context in Hindi language. Additionally, we leverage LLMs including ChatGPT and InstructGPT to augment our dataset with diverse societal biases and stereotypes prevalent in India. The included bias dimensions encompass gender, religion, caste, age, region, physical appearance, and occupation. We also build a resource to address intersectional biases along three intersectional dimensions. Our dataset contains 800 sentence pairs and 300 tuples for bias measurement across different demographics. The dataset is available in English and Hindi, providing a size comparable to existing benchmark datasets. Furthermore, using IndiBias we compare ten different language models on multiple bias measurement metrics. We observed that the language models exhibit more bias across a majority of the intersectional groups.
CAMU: Context Augmentation for Meme Understanding
Social media memes are a challenging domain for hate detection because they intertwine visual and textual cues into culturally nuanced messages. We introduce a novel framework, CAMU, which leverages large vision-language models to generate more descriptive captions, a caption-scoring neural network to emphasise hate-relevant content, and parameter-efficient fine-tuning of CLIP's text encoder for an improved multimodal understanding of memes. Experiments on publicly available hateful meme datasets show that simple projection layer fine-tuning yields modest gains, whereas selectively tuning deeper text encoder layers significantly boosts performance on all evaluation metrics. Moreover, our approach attains high accuracy (0.807) and F1-score (0.806) on the Hateful Memes dataset, at par with the existing SoTA framework while being much more efficient, offering practical advantages in real-world scenarios that rely on fixed decision thresholds. CAMU also achieves the best F1-score of 0.673 on the MultiOFF dataset for offensive meme identification, demonstrating its generalisability. Additional analyses on benign confounders reveal that robust visual grounding and nuanced text representations are crucial for reliable hate and offence detection. We will publicly release CAMU along with the resultant models for further research. Disclaimer: This paper includes references to potentially disturbing, hateful, or offensive content due to the nature of the task.
Assessing In-context Learning and Fine-tuning for Topic Classification of German Web Data
Researchers in the political and social sciences often rely on classification models to analyze trends in information consumption by examining browsing histories of millions of webpages. Automated scalable methods are necessary due to the impracticality of manual labeling. In this paper, we model the detection of topic-related content as a binary classification task and compare the accuracy of fine-tuned pre-trained encoder models against in-context learning strategies. Using only a few hundred annotated data points per topic, we detect content related to three German policies in a database of scraped webpages. We compare multilingual and monolingual models, as well as zero and few-shot approaches, and investigate the impact of negative sampling strategies and the combination of URL & content-based features. Our results show that a small sample of annotated data is sufficient to train an effective classifier. Fine-tuning encoder-based models yields better results than in-context learning. Classifiers using both URL & content-based features perform best, while using URLs alone provides adequate results when content is unavailable.
Domain-specific Continued Pretraining of Language Models for Capturing Long Context in Mental Health
Pretrained language models have been used in various natural language processing applications. In the mental health domain, domain-specific language models are pretrained and released, which facilitates the early detection of mental health conditions. Social posts, e.g., on Reddit, are usually long documents. However, there are no domain-specific pretrained models for long-sequence modeling in the mental health domain. This paper conducts domain-specific continued pretraining to capture the long context for mental health. Specifically, we train and release MentalXLNet and MentalLongformer based on XLNet and Longformer. We evaluate the mental health classification performance and the long-range ability of these two domain-specific pretrained models. Our models are released in HuggingFace.
MemeArena: Automating Context-Aware Unbiased Evaluation of Harmfulness Understanding for Multimodal Large Language Models
The proliferation of memes on social media necessitates the capabilities of multimodal Large Language Models (mLLMs) to effectively understand multimodal harmfulness. Existing evaluation approaches predominantly focus on mLLMs' detection accuracy for binary classification tasks, which often fail to reflect the in-depth interpretive nuance of harmfulness across diverse contexts. In this paper, we propose MemeArena, an agent-based arena-style evaluation framework that provides a context-aware and unbiased assessment for mLLMs' understanding of multimodal harmfulness. Specifically, MemeArena simulates diverse interpretive contexts to formulate evaluation tasks that elicit perspective-specific analyses from mLLMs. By integrating varied viewpoints and reaching consensus among evaluators, it enables fair and unbiased comparisons of mLLMs' abilities to interpret multimodal harmfulness. Extensive experiments demonstrate that our framework effectively reduces the evaluation biases of judge agents, with judgment results closely aligning with human preferences, offering valuable insights into reliable and comprehensive mLLM evaluations in multimodal harmfulness understanding. Our code and data are publicly available at https://github.com/Lbotirx/MemeArena.
Training program on sign language: social inclusion through Virtual Reality in ISENSE project
Structured hand gestures that incorporate visual motions and signs are used in sign language. Sign language is a valuable means of daily communication for individuals who are deaf or have speech impairments, but it is still rare among hearing people, and fewer are capable of understand it. Within the academic context, parents and teachers play a crucial role in supporting deaf students from childhood by facilitating their learning of sign language. In the last years, among all the teaching tools useful for learning sign language, the use of Virtual Reality (VR) has increased, as it has been demonstrated to improve retention, memory and attention during the learning process. The ISENSE project has been created to assist students with deafness during their academic life by proposing different technological tools for teaching sign language to the hearing community in the academic context. As part of the ISENSE project, this work aims to develop an application for Spanish and Italian sign language recognition that exploits the VR environment to quickly and easily create a comprehensive database of signs and an Artificial Intelligence (AI)-based software to accurately classify and recognize static and dynamic signs: from letters to sentences.
BharatBBQ: A Multilingual Bias Benchmark for Question Answering in the Indian Context
Evaluating social biases in language models (LMs) is crucial for ensuring fairness and minimizing the reinforcement of harmful stereotypes in AI systems. Existing benchmarks, such as the Bias Benchmark for Question Answering (BBQ), primarily focus on Western contexts, limiting their applicability to the Indian context. To address this gap, we introduce BharatBBQ, a culturally adapted benchmark designed to assess biases in Hindi, English, Marathi, Bengali, Tamil, Telugu, Odia, and Assamese. BharatBBQ covers 13 social categories, including 3 intersectional groups, reflecting prevalent biases in the Indian sociocultural landscape. Our dataset contains 49,108 examples in one language that are expanded using translation and verification to 392,864 examples in eight different languages. We evaluate five multilingual LM families across zero and few-shot settings, analyzing their bias and stereotypical bias scores. Our findings highlight persistent biases across languages and social categories and often amplified biases in Indian languages compared to English, demonstrating the necessity of linguistically and culturally grounded benchmarks for bias evaluation.
Hateful Meme Detection through Context-Sensitive Prompting and Fine-Grained Labeling
The prevalence of multi-modal content on social media complicates automated moderation strategies. This calls for an enhancement in multi-modal classification and a deeper understanding of understated meanings in images and memes. Although previous efforts have aimed at improving model performance through fine-tuning, few have explored an end-to-end optimization pipeline that accounts for modalities, prompting, labeling, and fine-tuning. In this study, we propose an end-to-end conceptual framework for model optimization in complex tasks. Experiments support the efficacy of this traditional yet novel framework, achieving the highest accuracy and AUROC. Ablation experiments demonstrate that isolated optimizations are not ineffective on their own.
Social Reward: Evaluating and Enhancing Generative AI through Million-User Feedback from an Online Creative Community
Social reward as a form of community recognition provides a strong source of motivation for users of online platforms to engage and contribute with content. The recent progress of text-conditioned image synthesis has ushered in a collaborative era where AI empowers users to craft original visual artworks seeking community validation. Nevertheless, assessing these models in the context of collective community preference introduces distinct challenges. Existing evaluation methods predominantly center on limited size user studies guided by image quality and prompt alignment. This work pioneers a paradigm shift, unveiling Social Reward - an innovative reward modeling framework that leverages implicit feedback from social network users engaged in creative editing of generated images. We embark on an extensive journey of dataset curation and refinement, drawing from Picsart: an online visual creation and editing platform, yielding a first million-user-scale dataset of implicit human preferences for user-generated visual art named Picsart Image-Social. Our analysis exposes the shortcomings of current metrics in modeling community creative preference of text-to-image models' outputs, compelling us to introduce a novel predictive model explicitly tailored to address these limitations. Rigorous quantitative experiments and user study show that our Social Reward model aligns better with social popularity than existing metrics. Furthermore, we utilize Social Reward to fine-tune text-to-image models, yielding images that are more favored by not only Social Reward, but also other established metrics. These findings highlight the relevance and effectiveness of Social Reward in assessing community appreciation for AI-generated artworks, establishing a closer alignment with users' creative goals: creating popular visual art. Codes can be accessed at https://github.com/Picsart-AI-Research/Social-Reward
Gender Detection on Social Networks using Ensemble Deep Learning
Analyzing the ever-increasing volume of posts on social media sites such as Facebook and Twitter requires improved information processing methods for profiling authorship. Document classification is central to this task, but the performance of traditional supervised classifiers has degraded as the volume of social media has increased. This paper addresses this problem in the context of gender detection through ensemble classification that employs multi-model deep learning architectures to generate specialized understanding from different feature spaces.
MemeCraft: Contextual and Stance-Driven Multimodal Meme Generation
Online memes have emerged as powerful digital cultural artifacts in the age of social media, offering not only humor but also platforms for political discourse, social critique, and information dissemination. Their extensive reach and influence in shaping online communities' sentiments make them invaluable tools for campaigning and promoting ideologies. Despite the development of several meme-generation tools, there remains a gap in their systematic evaluation and their ability to effectively communicate ideologies. Addressing this, we introduce MemeCraft, an innovative meme generator that leverages large language models (LLMs) and visual language models (VLMs) to produce memes advocating specific social movements. MemeCraft presents an end-to-end pipeline, transforming user prompts into compelling multimodal memes without manual intervention. Conscious of the misuse potential in creating divisive content, an intrinsic safety mechanism is embedded to curb hateful meme production.
MMChat: Multi-Modal Chat Dataset on Social Media
Incorporating multi-modal contexts in conversation is important for developing more engaging dialogue systems. In this work, we explore this direction by introducing MMChat: a large-scale Chinese multi-modal dialogue corpus (32.4M raw dialogues and 120.84K filtered dialogues). Unlike previous corpora that are crowd-sourced or collected from fictitious movies, MMChat contains image-grounded dialogues collected from real conversations on social media, in which the sparsity issue is observed. Specifically, image-initiated dialogues in common communications may deviate to some non-image-grounded topics as the conversation proceeds. To better investigate this issue, we manually annotate 100K dialogues from MMChat and further filter the corpus accordingly, which yields MMChat-hf. We develop a benchmark model to address the sparsity issue in dialogue generation tasks by adapting the attention routing mechanism on image features. Experiments demonstrate the usefulness of incorporating image features and the effectiveness of handling the sparsity of image features.
Investigating Coordinated 'Social' Targeting of High-Profile Twitter Accounts
Following the 2016 US presidential election, there has been an increased focus on politically-motivated manipulation of mass-user behavior on social media platforms. Since a large volume of political discussion occurs on these platforms, identifying malicious activity and coordinated campaigns is essential to ensuring a robust democratic environment. Twitter has become a critical communication channel for politicians and other public figures, enabling them to maintain a direct relationship with supporters. However, the platform has been fertile ground for large-scale malicious activity. As the 2020 U.S. presidential election approaches, we have developed tools to monitor follower dynamics of some of the most prominent Twitter users, including U.S. presidential candidates. We investigate numerous, strange phenomena, such as dramatic spike and saw-tooth waveforms on follower-count charts; cohorts of user accounts which 'circulate', i.e., re-follow high profile accounts numerous times; and other 'resurrected' accounts, which have recently re-engaged on Twitter after years of non-activity. So through various analyses in these contexts, we reveal multiple, coordinated 'social' targeting campaigns aimed at affecting the outcomes of socially critical events through the use of networks of social automations (bots), often optimizing their social capital through 'compromised' accounts, which have--unbeknownst to the greater world--been hijacked.
Think on your Feet: Adaptive Thinking via Reinforcement Learning for Social Agents
Effective social intelligence simulation requires language agents to dynamically adjust reasoning depth, a capability notably absent in current approaches. While existing methods either lack this kind of reasoning capability or enforce uniform long chain-of-thought reasoning across all scenarios, resulting in excessive token usage and inappropriate social simulation. In this paper, we propose Adaptive Mode Learning (AML) that strategically selects from four thinking modes (intuitive reaction rightarrow deep contemplation) based on real-time context. Our framework's core innovation, the Adaptive Mode Policy Optimization (AMPO) algorithm, introduces three key advancements over existing methods: (1) Multi-granular thinking mode design, (2) Context-aware mode switching across social interaction, and (3) Token-efficient reasoning via depth-adaptive processing. Extensive experiments on social intelligence tasks confirm that AML achieves 15.6% higher task performance than state-of-the-art methods. Notably, our method outperforms GRPO by 7.0% with 32.8% shorter reasoning chains. These results demonstrate that context-sensitive thinking mode selection, as implemented in AMPO, enables more human-like adaptive reasoning than GRPO's fixed-depth approach
Context Engineering 2.0: The Context of Context Engineering
Karl Marx once wrote that ``the human essence is the ensemble of social relations'', suggesting that individuals are not isolated entities but are fundamentally shaped by their interactions with other entities, within which contexts play a constitutive and essential role. With the advent of computers and artificial intelligence, these contexts are no longer limited to purely human--human interactions: human--machine interactions are included as well. Then a central question emerges: How can machines better understand our situations and purposes? To address this challenge, researchers have recently introduced the concept of context engineering. Although it is often regarded as a recent innovation of the agent era, we argue that related practices can be traced back more than twenty years. Since the early 1990s, the field has evolved through distinct historical phases, each shaped by the intelligence level of machines: from early human--computer interaction frameworks built around primitive computers, to today's human--agent interaction paradigms driven by intelligent agents, and potentially to human--level or superhuman intelligence in the future. In this paper, we situate context engineering, provide a systematic definition, outline its historical and conceptual landscape, and examine key design considerations for practice. By addressing these questions, we aim to offer a conceptual foundation for context engineering and sketch its promising future. This paper is a stepping stone for a broader community effort toward systematic context engineering in AI systems.
GenUP: Generative User Profilers as In-Context Learners for Next POI Recommender Systems
Traditional POI recommendation systems often lack transparency, interpretability, and scrutability due to their reliance on dense vector-based user embeddings. Furthermore, the cold-start problem -- where systems have insufficient data for new users -- limits their ability to generate accurate recommendations. Existing methods often address this by leveraging similar trajectories from other users, but this approach can be computationally expensive and increases the context length for LLM-based methods, making them difficult to scale. To address these limitations, we propose a method that generates natural language (NL) user profiles from large-scale, location-based social network (LBSN) check-ins, utilizing robust personality assessments and behavioral theories. These NL profiles capture user preferences, routines, and behaviors, improving POI prediction accuracy while offering enhanced transparency. By incorporating NL profiles as system prompts to LLMs, our approach reduces reliance on extensive historical data, while remaining flexible, easily updated, and computationally efficient. Our method is not only competitive with other LLM-based and complex agentic frameworks but is also more scalable for real-world scenarios and on-device POI recommendations. Results demonstrate that our approach consistently outperforms baseline methods, offering a more interpretable and resource-efficient solution for POI recommendation systems. Our source code is available at: https://github.com/w11wo/GenUP.
Social 3D Scene Graphs: Modeling Human Actions and Relations for Interactive Service Robots
Understanding how people interact with their surroundings and each other is essential for enabling robots to act in socially compliant and context-aware ways. While 3D Scene Graphs have emerged as a powerful semantic representation for scene understanding, existing approaches largely ignore humans in the scene, also due to the lack of annotated human-environment relationships. Moreover, existing methods typically capture only open-vocabulary relations from single image frames, which limits their ability to model long-range interactions beyond the observed content. We introduce Social 3D Scene Graphs, an augmented 3D Scene Graph representation that captures humans, their attributes, activities and relationships in the environment, both local and remote, using an open-vocabulary framework. Furthermore, we introduce a new benchmark consisting of synthetic environments with comprehensive human-scene relationship annotations and diverse types of queries for evaluating social scene understanding in 3D. The experiments demonstrate that our representation improves human activity prediction and reasoning about human-environment relations, paving the way toward socially intelligent robots.
Capacity Constrained Influence Maximization in Social Networks
Influence maximization (IM) aims to identify a small number of influential individuals to maximize the information spread and finds applications in various fields. It was first introduced in the context of viral marketing, where a company pays a few influencers to promote the product. However, apart from the cost factor, the capacity of individuals to consume content poses challenges for implementing IM in real-world scenarios. For example, players on online gaming platforms can only interact with a limited number of friends. In addition, we observe that in these scenarios, (i) the initial adopters of promotion are likely to be the friends of influencers rather than the influencers themselves, and (ii) existing IM solutions produce sub-par results with high computational demands. Motivated by these observations, we propose a new IM variant called capacity constrained influence maximization (CIM), which aims to select a limited number of influential friends for each initial adopter such that the promotion can reach more users. To solve CIM effectively, we design two greedy algorithms, MG-Greedy and RR-Greedy, ensuring the 1/2-approximation ratio. To improve the efficiency, we devise the scalable implementation named RR-OPIM+ with (1/2-epsilon)-approximation and near-linear running time. We extensively evaluate the performance of 9 approaches on 6 real-world networks, and our solutions outperform all competitors in terms of result quality and running time. Additionally, we deploy RR-OPIM+ to online game scenarios, which improves the baseline considerably.
Writing Assistants Should Model Social Factors of Language
Intelligent writing assistants powered by large language models (LLMs) are more popular today than ever before, but their further widespread adoption is precluded by sub-optimal performance. In this position paper, we argue that a major reason for this sub-optimal performance and adoption is a singular focus on the information content of language while ignoring its social aspects. We analyze the different dimensions of these social factors in the context of writing assistants and propose their incorporation into building smarter, more effective, and truly personalized writing assistants that would enrich the user experience and contribute to increased user adoption.
Dynamic and Static Context-aware LSTM for Multi-agent Motion Prediction
Multi-agent motion prediction is challenging because it aims to foresee the future trajectories of multiple agents (e.g. pedestrians) simultaneously in a complicated scene. Existing work addressed this challenge by either learning social spatial interactions represented by the positions of a group of pedestrians, while ignoring their temporal coherence (i.e. dependencies between different long trajectories), or by understanding the complicated scene layout (e.g. scene segmentation) to ensure safe navigation. However, unlike previous work that isolated the spatial interaction, temporal coherence, and scene layout, this paper designs a new mechanism, i.e., Dynamic and Static Context-aware Motion Predictor (DSCMP), to integrates these rich information into the long-short-term-memory (LSTM). It has three appealing benefits. (1) DSCMP models the dynamic interactions between agents by learning both their spatial positions and temporal coherence, as well as understanding the contextual scene layout.(2) Different from previous LSTM models that predict motions by propagating hidden features frame by frame, limiting the capacity to learn correlations between long trajectories, we carefully design a differentiable queue mechanism in DSCMP, which is able to explicitly memorize and learn the correlations between long trajectories. (3) DSCMP captures the context of scene by inferring latent variable, which enables multimodal predictions with meaningful semantic scene layout. Extensive experiments show that DSCMP outperforms state-of-the-art methods by large margins, such as 9.05\% and 7.62\% relative improvements on the ETH-UCY and SDD datasets respectively.
GUS-Net: Social Bias Classification in Text with Generalizations, Unfairness, and Stereotypes
The detection of bias in natural language processing (NLP) is a critical challenge, particularly with the increasing use of large language models (LLMs) in various domains. This paper introduces GUS-Net, an innovative approach to bias detection that focuses on three key types of biases: (G)eneralizations, (U)nfairness, and (S)tereotypes. GUS-Net leverages generative AI and automated agents to create a comprehensive synthetic dataset, enabling robust multi-label token classification. Our methodology enhances traditional bias detection methods by incorporating the contextual encodings of pre-trained models, resulting in improved accuracy and depth in identifying biased entities. Through extensive experiments, we demonstrate that GUS-Net outperforms state-of-the-art techniques, achieving superior performance in terms of accuracy, F1-score, and Hamming Loss. The findings highlight GUS-Net's effectiveness in capturing a wide range of biases across diverse contexts, making it a valuable tool for social bias detection in text. This study contributes to the ongoing efforts in NLP to address implicit bias, providing a pathway for future research and applications in various fields. The Jupyter notebooks used to create the dataset and model are available at: https://github.com/Ethical-Spectacle/fair-ly/tree/main/resources. Warning: This paper contains examples of harmful language, and reader discretion is recommended.
Social Agent: Mastering Dyadic Nonverbal Behavior Generation via Conversational LLM Agents
We present Social Agent, a novel framework for synthesizing realistic and contextually appropriate co-speech nonverbal behaviors in dyadic conversations. In this framework, we develop an agentic system driven by a Large Language Model (LLM) to direct the conversation flow and determine appropriate interactive behaviors for both participants. Additionally, we propose a novel dual-person gesture generation model based on an auto-regressive diffusion model, which synthesizes coordinated motions from speech signals. The output of the agentic system is translated into high-level guidance for the gesture generator, resulting in realistic movement at both the behavioral and motion levels. Furthermore, the agentic system periodically examines the movements of interlocutors and infers their intentions, forming a continuous feedback loop that enables dynamic and responsive interactions between the two participants. User studies and quantitative evaluations show that our model significantly improves the quality of dyadic interactions, producing natural, synchronized nonverbal behaviors.
Evaluating the Social Impact of Generative AI Systems in Systems and Society
Generative AI systems across modalities, ranging from text (including code), image, audio, and video, have broad social impacts, but there is no official standard for means of evaluating those impacts or for which impacts should be evaluated. In this paper, we present a guide that moves toward a standard approach in evaluating a base generative AI system for any modality in two overarching categories: what can be evaluated in a base system independent of context and what can be evaluated in a societal context. Importantly, this refers to base systems that have no predetermined application or deployment context, including a model itself, as well as system components, such as training data. Our framework for a base system defines seven categories of social impact: bias, stereotypes, and representational harms; cultural values and sensitive content; disparate performance; privacy and data protection; financial costs; environmental costs; and data and content moderation labor costs. Suggested methods for evaluation apply to listed generative modalities and analyses of the limitations of existing evaluations serve as a starting point for necessary investment in future evaluations. We offer five overarching categories for what can be evaluated in a broader societal context, each with its own subcategories: trustworthiness and autonomy; inequality, marginalization, and violence; concentration of authority; labor and creativity; and ecosystem and environment. Each subcategory includes recommendations for mitigating harm.
Evidence-backed Fact Checking using RAG and Few-Shot In-Context Learning with LLMs
Given the widespread dissemination of misinformation on social media, implementing fact-checking mechanisms for online claims is essential. Manually verifying every claim is highly challenging, underscoring the need for an automated fact-checking system. This paper presents our system designed to address this issue. We utilize the Averitec dataset to assess the veracity of claims. In addition to veracity prediction, our system provides supporting evidence, which is extracted from the dataset. We develop a Retrieve and Generate (RAG) pipeline to extract relevant evidence sentences from a knowledge base, which are then inputted along with the claim into a large language model (LLM) for classification. We also evaluate the few-shot In-Context Learning (ICL) capabilities of multiple LLMs. Our system achieves an 'Averitec' score of 0.33, which is a 22% absolute improvement over the baseline. All code will be made available on All code will be made available on https://github.com/ronit-singhal/evidence-backed-fact-checking-using-rag-and-few-shot-in-context-learning-with-llms.
LLMs Can't Handle Peer Pressure: Crumbling under Multi-Agent Social Interactions
Large language models (LLMs) are increasingly deployed in multi-agent systems (MAS) as components of collaborative intelligence, where peer interactions dynamically shape individual decision-making. Although prior work has focused on conformity bias, we extend the analysis to examine how LLMs form trust from previous impressions, resist misinformation, and integrate peer input during interaction, key factors for achieving collective intelligence under complex social dynamics. We present KAIROS, a benchmark simulating quiz contests with peer agents of varying reliability, offering fine-grained control over conditions such as expert-novice roles, noisy crowds, and adversarial peers. LLMs receive both historical interactions and current peer responses, allowing systematic investigation into how trust, peer action, and self-confidence influence decisions. As for mitigation strategies, we evaluate prompting, supervised fine-tuning, and reinforcement learning, Group Relative Policy Optimisation (GRPO), across multiple models. Our results reveal that GRPO with multi-agent context combined with outcome-based rewards and unconstrained reasoning achieves the best overall performance, but also decreases the robustness to social influence compared to Base models. The code and datasets are available at: https://github.com/declare-lab/KAIROS.
Urban In-Context Learning: Bridging Pretraining and Inference through Masked Diffusion for Urban Profiling
Urban profiling aims to predict urban profiles in unknown regions and plays a critical role in economic and social censuses. Existing approaches typically follow a two-stage paradigm: first, learning representations of urban areas; second, performing downstream prediction via linear probing, which originates from the BERT era. Inspired by the development of GPT style models, recent studies have shown that novel self-supervised pretraining schemes can endow models with direct applicability to downstream tasks, thereby eliminating the need for task-specific fine-tuning. This is largely because GPT unifies the form of pretraining and inference through next-token prediction. However, urban data exhibit structural characteristics that differ fundamentally from language, making it challenging to design a one-stage model that unifies both pretraining and inference. In this work, we propose Urban In-Context Learning, a framework that unifies pretraining and inference via a masked autoencoding process over urban regions. To capture the distribution of urban profiles, we introduce the Urban Masked Diffusion Transformer, which enables each region' s prediction to be represented as a distribution rather than a deterministic value. Furthermore, to stabilize diffusion training, we propose the Urban Representation Alignment Mechanism, which regularizes the model's intermediate features by aligning them with those from classical urban profiling methods. Extensive experiments on three indicators across two cities demonstrate that our one-stage method consistently outperforms state-of-the-art two-stage approaches. Ablation studies and case studies further validate the effectiveness of each proposed module, particularly the use of diffusion modeling.
Social Bias in Large Language Models For Bangla: An Empirical Study on Gender and Religious Bias
The rapid growth of Large Language Models (LLMs) has put forward the study of biases as a crucial field. It is important to assess the influence of different types of biases embedded in LLMs to ensure fair use in sensitive fields. Although there have been extensive works on bias assessment in English, such efforts are rare and scarce for a major language like Bangla. In this work, we examine two types of social biases in LLM generated outputs for Bangla language. Our main contributions in this work are: (1) bias studies on two different social biases for Bangla (2) a curated dataset for bias measurement benchmarking (3) two different probing techniques for bias detection in the context of Bangla. This is the first work of such kind involving bias assessment of LLMs for Bangla to the best of our knowledge. All our code and resources are publicly available for the progress of bias related research in Bangla NLP.
An Empirical Study on the Characteristics of Bias upon Context Length Variation for Bangla
Pretrained language models inherently exhibit various social biases, prompting a crucial examination of their social impact across various linguistic contexts due to their widespread usage. Previous studies have provided numerous methods for intrinsic bias measurements, predominantly focused on high-resource languages. In this work, we aim to extend these investigations to Bangla, a low-resource language. Specifically, in this study, we (1) create a dataset for intrinsic gender bias measurement in Bangla, (2) discuss necessary adaptations to apply existing bias measurement methods for Bangla, and (3) examine the impact of context length variation on bias measurement, a factor that has been overlooked in previous studies. Through our experiments, we demonstrate a clear dependency of bias metrics on context length, highlighting the need for nuanced considerations in Bangla bias analysis. We consider our work as a stepping stone for bias measurement in the Bangla Language and make all of our resources publicly available to support future research.
UniPoll: A Unified Social Media Poll Generation Framework via Multi-Objective Optimization
Social media platforms are essential outlets for expressing opinions, providing a valuable resource for capturing public viewpoints via text analytics. However, for many users, passive browsing is their preferred mode of interaction, leading to their perspectives being overlooked by text analytics methods. Meanwhile, social media polls have emerged as a practical feature for gathering public opinions, allowing post authors to pose questions with pre-defined answer options for readers to vote on. To broaden the benefits of polls for posts without them, this article explores the automatic generation of a poll from a social media post by leveraging cutting-edge natural language generation (NLG) techniques. However, existing NLG techniques, primarily developed for general-domain texts, may be ineffective when applied to noisy social media data, which often feature implicit context-question-answer relations. To tackle these challenges, we enrich a post context with its comments and propose a novel unified poll generation framework called UniPoll. It employs prompt tuning with multi-objective optimization to bolster the connection exploration between contexts (posts and comments) and polls (questions and answers). Experimental comparisons on a large-scale Chinese Weibo dataset show that UniPoll significantly outperforms T5, the state-of-the-art NLG model, which generates question and answer separately. Comprehensive qualitative and quantitative analyses further underscore the superiority of UniPoll through various evaluation lenses.
Stark: Social Long-Term Multi-Modal Conversation with Persona Commonsense Knowledge
Humans share a wide variety of images related to their personal experiences within conversations via instant messaging tools. However, existing works focus on (1) image-sharing behavior in singular sessions, leading to limited long-term social interaction, and (2) a lack of personalized image-sharing behavior. In this work, we introduce Stark, a large-scale long-term multi-modal conversation dataset that covers a wide range of social personas in a multi-modality format, time intervals, and images. To construct Stark automatically, we propose a novel multi-modal contextualization framework, Mcu, that generates long-term multi-modal dialogue distilled from ChatGPT and our proposed Plan-and-Execute image aligner. Using our Stark, we train a multi-modal conversation model, Ultron 7B, which demonstrates impressive visual imagination ability. Furthermore, we demonstrate the effectiveness of our dataset in human evaluation. We make our source code and dataset publicly available.
Digital Life Project: Autonomous 3D Characters with Social Intelligence
In this work, we present Digital Life Project, a framework utilizing language as the universal medium to build autonomous 3D characters, who are capable of engaging in social interactions and expressing with articulated body motions, thereby simulating life in a digital environment. Our framework comprises two primary components: 1) SocioMind: a meticulously crafted digital brain that models personalities with systematic few-shot exemplars, incorporates a reflection process based on psychology principles, and emulates autonomy by initiating dialogue topics; 2) MoMat-MoGen: a text-driven motion synthesis paradigm for controlling the character's digital body. It integrates motion matching, a proven industry technique to ensure motion quality, with cutting-edge advancements in motion generation for diversity. Extensive experiments demonstrate that each module achieves state-of-the-art performance in its respective domain. Collectively, they enable virtual characters to initiate and sustain dialogues autonomously, while evolving their socio-psychological states. Concurrently, these characters can perform contextually relevant bodily movements. Additionally, a motion captioning module further allows the virtual character to recognize and appropriately respond to human players' actions. Homepage: https://digital-life-project.com/
Assessing the impact of contextual information in hate speech detection
In recent years, hate speech has gained great relevance in social networks and other virtual media because of its intensity and its relationship with violent acts against members of protected groups. Due to the great amount of content generated by users, great effort has been made in the research and development of automatic tools to aid the analysis and moderation of this speech, at least in its most threatening forms. One of the limitations of current approaches to automatic hate speech detection is the lack of context. Most studies and resources are performed on data without context; that is, isolated messages without any type of conversational context or the topic being discussed. This restricts the available information to define if a post on a social network is hateful or not. In this work, we provide a novel corpus for contextualized hate speech detection based on user responses to news posts from media outlets on Twitter. This corpus was collected in the Rioplatense dialectal variety of Spanish and focuses on hate speech associated with the COVID-19 pandemic. Classification experiments using state-of-the-art techniques show evidence that adding contextual information improves hate speech detection performance for two proposed tasks (binary and multi-label prediction). We make our code, models, and corpus available for further research.
Multimodal Named Entity Recognition for Short Social Media Posts
We introduce a new task called Multimodal Named Entity Recognition (MNER) for noisy user-generated data such as tweets or Snapchat captions, which comprise short text with accompanying images. These social media posts often come in inconsistent or incomplete syntax and lexical notations with very limited surrounding textual contexts, bringing significant challenges for NER. To this end, we create a new dataset for MNER called SnapCaptions (Snapchat image-caption pairs submitted to public and crowd-sourced stories with fully annotated named entities). We then build upon the state-of-the-art Bi-LSTM word/character based NER models with 1) a deep image network which incorporates relevant visual context to augment textual information, and 2) a generic modality-attention module which learns to attenuate irrelevant modalities while amplifying the most informative ones to extract contexts from, adaptive to each sample and token. The proposed MNER model with modality attention significantly outperforms the state-of-the-art text-only NER models by successfully leveraging provided visual contexts, opening up potential applications of MNER on myriads of social media platforms.
Spontaneous Emergence of Agent Individuality through Social Interactions in LLM-Based Communities
We study the emergence of agency from scratch by using Large Language Model (LLM)-based agents. In previous studies of LLM-based agents, each agent's characteristics, including personality and memory, have traditionally been predefined. We focused on how individuality, such as behavior, personality, and memory, can be differentiated from an undifferentiated state. The present LLM agents engage in cooperative communication within a group simulation, exchanging context-based messages in natural language. By analyzing this multi-agent simulation, we report valuable new insights into how social norms, cooperation, and personality traits can emerge spontaneously. This paper demonstrates that autonomously interacting LLM-powered agents generate hallucinations and hashtags to sustain communication, which, in turn, increases the diversity of words within their interactions. Each agent's emotions shift through communication, and as they form communities, the personalities of the agents emerge and evolve accordingly. This computational modeling approach and its findings will provide a new method for analyzing collective artificial intelligence.
Using In-Context Learning to Improve Dialogue Safety
While large neural-based conversational models have become increasingly proficient dialogue agents, recent work has highlighted safety issues with these systems. For example, these systems can be goaded into generating toxic content, which often perpetuates social biases or stereotypes. We investigate a retrieval-based method for reducing bias and toxicity in responses from chatbots. It uses in-context learning to steer a model towards safer generations. Concretely, to generate a response to an unsafe dialogue context, we retrieve demonstrations of safe responses to similar dialogue contexts. We find our method performs competitively with strong baselines without requiring training. For instance, using automatic evaluation, we find our best fine-tuned baseline only generates safe responses to unsafe dialogue contexts from DiaSafety 4.04% more than our approach. Finally, we also propose a re-ranking procedure which can further improve response safeness.
Let Me Choose: From Verbal Context to Font Selection
In this paper, we aim to learn associations between visual attributes of fonts and the verbal context of the texts they are typically applied to. Compared to related work leveraging the surrounding visual context, we choose to focus only on the input text as this can enable new applications for which the text is the only visual element in the document. We introduce a new dataset, containing examples of different topics in social media posts and ads, labeled through crowd-sourcing. Due to the subjective nature of the task, multiple fonts might be perceived as acceptable for an input text, which makes this problem challenging. To this end, we investigate different end-to-end models to learn label distributions on crowd-sourced data and capture inter-subjectivity across all annotations.
Human-Readable Adversarial Prompts: An Investigation into LLM Vulnerabilities Using Situational Context
As the AI systems become deeply embedded in social media platforms, we've uncovered a concerning security vulnerability that goes beyond traditional adversarial attacks. It becomes important to assess the risks of LLMs before the general public use them on social media platforms to avoid any adverse impacts. Unlike obvious nonsensical text strings that safety systems can easily catch, our work reveals that human-readable situation-driven adversarial full-prompts that leverage situational context are effective but much harder to detect. We found that skilled attackers can exploit the vulnerabilities in open-source and proprietary LLMs to make a malicious user query safe for LLMs, resulting in generating a harmful response. This raises an important question about the vulnerabilities of LLMs. To measure the robustness against human-readable attacks, which now present a potent threat, our research makes three major contributions. First, we developed attacks that use movie scripts as situational contextual frameworks, creating natural-looking full-prompts that trick LLMs into generating harmful content. Second, we developed a method to transform gibberish adversarial text into readable, innocuous content that still exploits vulnerabilities when used within the full-prompts. Finally, we enhanced the AdvPrompter framework with p-nucleus sampling to generate diverse human-readable adversarial texts that significantly improve attack effectiveness against models like GPT-3.5-Turbo-0125 and Gemma-7b. Our findings show that these systems can be manipulated to operate beyond their intended ethical boundaries when presented with seemingly normal prompts that contain hidden adversarial elements. By identifying these vulnerabilities, we aim to drive the development of more robust safety mechanisms that can withstand sophisticated attacks in real-world applications.
Stance Reasoner: Zero-Shot Stance Detection on Social Media with Explicit Reasoning
Social media platforms are rich sources of opinionated content. Stance detection allows the automatic extraction of users' opinions on various topics from such content. We focus on zero-shot stance detection, where the model's success relies on (a) having knowledge about the target topic; and (b) learning general reasoning strategies that can be employed for new topics. We present Stance Reasoner, an approach to zero-shot stance detection on social media that leverages explicit reasoning over background knowledge to guide the model's inference about the document's stance on a target. Specifically, our method uses a pre-trained language model as a source of world knowledge, with the chain-of-thought in-context learning approach to generate intermediate reasoning steps. Stance Reasoner outperforms the current state-of-the-art models on 3 Twitter datasets, including fully supervised models. It can better generalize across targets, while at the same time providing explicit and interpretable explanations for its predictions.
Alt-Text with Context: Improving Accessibility for Images on Twitter
In this work we present an approach for generating alternative text (or alt-text) descriptions for images shared on social media, specifically Twitter. More than just a special case of image captioning, alt-text is both more literally descriptive and context-specific. Also critically, images posted to Twitter are often accompanied by user-written text that despite not necessarily describing the image may provide useful context that if properly leveraged can be informative. We address this task with a multimodal model that conditions on both textual information from the associated social media post as well as visual signal from the image, and demonstrate that the utility of these two information sources stacks. We put forward a new dataset of 371k images paired with alt-text and tweets scraped from Twitter and evaluate on it across a variety of automated metrics as well as human evaluation. We show that our approach of conditioning on both tweet text and visual information significantly outperforms prior work, by more than 2x on BLEU@4.
Few-shot Instruction Prompts for Pretrained Language Models to Detect Social Biases
Detecting social bias in text is challenging due to nuance, subjectivity, and difficulty in obtaining good quality labeled datasets at scale, especially given the evolving nature of social biases and society. To address these challenges, we propose a few-shot instruction-based method for prompting pre-trained language models (LMs). We select a few class-balanced exemplars from a small support repository that are closest to the query to be labeled in the embedding space. We then provide the LM with instruction that consists of this subset of labeled exemplars, the query text to be classified, a definition of bias, and prompt it to make a decision. We demonstrate that large LMs used in a few-shot context can detect different types of fine-grained biases with similar and sometimes superior accuracy to fine-tuned models. We observe that the largest 530B parameter model is significantly more effective in detecting social bias compared to smaller models (achieving at least 13% improvement in AUC metric compared to other models). It also maintains a high AUC (dropping less than 2%) when the labeled repository is reduced to as few as 100 samples. Large pretrained language models thus make it easier and quicker to build new bias detectors.
MetaMind: Modeling Human Social Thoughts with Metacognitive Multi-Agent Systems
Human social interactions depend on the ability to infer others' unspoken intentions, emotions, and beliefs-a cognitive skill grounded in the psychological concept of Theory of Mind (ToM). While large language models (LLMs) excel in semantic understanding tasks, they struggle with the ambiguity and contextual nuance inherent in human communication. To bridge this gap, we introduce MetaMind, a multi-agent framework inspired by psychological theories of metacognition, designed to emulate human-like social reasoning. MetaMind decomposes social understanding into three collaborative stages: (1) a Theory-of-Mind Agent generates hypotheses user mental states (e.g., intent, emotion), (2) a Domain Agent refines these hypotheses using cultural norms and ethical constraints, and (3) a Response Agent generates contextually appropriate responses while validating alignment with inferred intent. Our framework achieves state-of-the-art performance across three challenging benchmarks, with 35.7% improvement in real-world social scenarios and 6.2% gain in ToM reasoning. Notably, it enables LLMs to match human-level performance on key ToM tasks for the first time. Ablation studies confirm the necessity of all components, which showcase the framework's ability to balance contextual plausibility, social appropriateness, and user adaptation. This work advances AI systems toward human-like social intelligence, with applications in empathetic dialogue and culturally sensitive interactions. Code is available at https://github.com/XMZhangAI/MetaMind.
DOSA: A Dataset of Social Artifacts from Different Indian Geographical Subcultures
Generative models are increasingly being used in various applications, such as text generation, commonsense reasoning, and question-answering. To be effective globally, these models must be aware of and account for local socio-cultural contexts, making it necessary to have benchmarks to evaluate the models for their cultural familiarity. Since the training data for LLMs is web-based and the Web is limited in its representation of information, it does not capture knowledge present within communities that are not on the Web. Thus, these models exacerbate the inequities, semantic misalignment, and stereotypes from the Web. There has been a growing call for community-centered participatory research methods in NLP. In this work, we respond to this call by using participatory research methods to introduce DOSA, the first community-generated Dataset of 615 Social Artifacts, by engaging with 260 participants from 19 different Indian geographic subcultures. We use a gamified framework that relies on collective sensemaking to collect the names and descriptions of these artifacts such that the descriptions semantically align with the shared sensibilities of the individuals from those cultures. Next, we benchmark four popular LLMs and find that they show significant variation across regional sub-cultures in their ability to infer the artifacts.
Measuring Bias in Contextualized Word Representations
Contextual word embeddings such as BERT have achieved state of the art performance in numerous NLP tasks. Since they are optimized to capture the statistical properties of training data, they tend to pick up on and amplify social stereotypes present in the data as well. In this study, we (1)~propose a template-based method to quantify bias in BERT; (2)~show that this method obtains more consistent results in capturing social biases than the traditional cosine based method; and (3)~conduct a case study, evaluating gender bias in a downstream task of Gender Pronoun Resolution. Although our case study focuses on gender bias, the proposed technique is generalizable to unveiling other biases, including in multiclass settings, such as racial and religious biases.
GPT-4V(ision) as A Social Media Analysis Engine
Recent research has offered insights into the extraordinary capabilities of Large Multimodal Models (LMMs) in various general vision and language tasks. There is growing interest in how LMMs perform in more specialized domains. Social media content, inherently multimodal, blends text, images, videos, and sometimes audio. Understanding social multimedia content remains a challenging problem for contemporary machine learning frameworks. In this paper, we explore GPT-4V(ision)'s capabilities for social multimedia analysis. We select five representative tasks, including sentiment analysis, hate speech detection, fake news identification, demographic inference, and political ideology detection, to evaluate GPT-4V. Our investigation begins with a preliminary quantitative analysis for each task using existing benchmark datasets, followed by a careful review of the results and a selection of qualitative samples that illustrate GPT-4V's potential in understanding multimodal social media content. GPT-4V demonstrates remarkable efficacy in these tasks, showcasing strengths such as joint understanding of image-text pairs, contextual and cultural awareness, and extensive commonsense knowledge. Despite the overall impressive capacity of GPT-4V in the social media domain, there remain notable challenges. GPT-4V struggles with tasks involving multilingual social multimedia comprehension and has difficulties in generalizing to the latest trends in social media. Additionally, it exhibits a tendency to generate erroneous information in the context of evolving celebrity and politician knowledge, reflecting the known hallucination problem. The insights gleaned from our findings underscore a promising future for LMMs in enhancing our comprehension of social media content and its users through the analysis of multimodal information.
RedditESS: A Mental Health Social Support Interaction Dataset -- Understanding Effective Social Support to Refine AI-Driven Support Tools
Effective mental health support is crucial for alleviating psychological distress. While large language model (LLM)-based assistants have shown promise in mental health interventions, existing research often defines "effective" support primarily in terms of empathetic acknowledgments, overlooking other essential dimensions such as informational guidance, community validation, and tangible coping strategies. To address this limitation and better understand what constitutes effective support, we introduce RedditESS, a novel real-world dataset derived from Reddit posts, including supportive comments and original posters' follow-up responses. Grounded in established social science theories, we develop an ensemble labeling mechanism to annotate supportive comments as effective or not and perform qualitative assessments to ensure the reliability of the annotations. Additionally, we demonstrate the practical utility of RedditESS by using it to guide LLM alignment toward generating more context-sensitive and genuinely helpful supportive responses. By broadening the understanding of effective support, our study paves the way for advanced AI-driven mental health interventions.
Adaptive Prompting: Ad-hoc Prompt Composition for Social Bias Detection
Recent advances on instruction fine-tuning have led to the development of various prompting techniques for large language models, such as explicit reasoning steps. However, the success of techniques depends on various parameters, such as the task, language model, and context provided. Finding an effective prompt is, therefore, often a trial-and-error process. Most existing approaches to automatic prompting aim to optimize individual techniques instead of compositions of techniques and their dependence on the input. To fill this gap, we propose an adaptive prompting approach that predicts the optimal prompt composition ad-hoc for a given input. We apply our approach to social bias detection, a highly context-dependent task that requires semantic understanding. We evaluate it with three large language models on three datasets, comparing compositions to individual techniques and other baselines. The results underline the importance of finding an effective prompt composition. Our approach robustly ensures high detection performance, and is best in several settings. Moreover, first experiments on other tasks support its generalizability.
Alignment Studio: Aligning Large Language Models to Particular Contextual Regulations
The alignment of large language models is usually done by model providers to add or control behaviors that are common or universally understood across use cases and contexts. In contrast, in this article, we present an approach and architecture that empowers application developers to tune a model to their particular values, social norms, laws and other regulations, and orchestrate between potentially conflicting requirements in context. We lay out three main components of such an Alignment Studio architecture: Framers, Instructors, and Auditors that work in concert to control the behavior of a language model. We illustrate this approach with a running example of aligning a company's internal-facing enterprise chatbot to its business conduct guidelines.
Multimodal Safety Evaluation in Generative Agent Social Simulations
Can generative agents be trusted in multimodal environments? Despite advances in large language and vision-language models that enable agents to act autonomously and pursue goals in rich settings, their ability to reason about safety, coherence, and trust across modalities remains limited. We introduce a reproducible simulation framework for evaluating agents along three dimensions: (1) safety improvement over time, including iterative plan revisions in text-visual scenarios; (2) detection of unsafe activities across multiple categories of social situations; and (3) social dynamics, measured as interaction counts and acceptance ratios of social exchanges. Agents are equipped with layered memory, dynamic planning, multimodal perception, and are instrumented with SocialMetrics, a suite of behavioral and structural metrics that quantifies plan revisions, unsafe-to-safe conversions, and information diffusion across networks. Experiments show that while agents can detect direct multimodal contradictions, they often fail to align local revisions with global safety, reaching only a 55 percent success rate in correcting unsafe plans. Across eight simulation runs with three models - Claude, GPT-4o mini, and Qwen-VL - five agents achieved average unsafe-to-safe conversion rates of 75, 55, and 58 percent, respectively. Overall performance ranged from 20 percent in multi-risk scenarios with GPT-4o mini to 98 percent in localized contexts such as fire/heat with Claude. Notably, 45 percent of unsafe actions were accepted when paired with misleading visuals, showing a strong tendency to overtrust images. These findings expose critical limitations in current architectures and provide a reproducible platform for studying multimodal safety, coherence, and social dynamics.
LLMsPark: A Benchmark for Evaluating Large Language Models in Strategic Gaming Contexts
As large language models (LLMs) advance across diverse tasks, the need for comprehensive evaluation beyond single metrics becomes increasingly important. To fully assess LLM intelligence, it is crucial to examine their interactive dynamics and strategic behaviors. We present LLMsPark, a game theory-based evaluation platform that measures LLMs' decision-making strategies and social behaviors in classic game-theoretic settings, providing a multi-agent environment to explore strategic depth. Our system cross-evaluates 15 leading LLMs (both commercial and open-source) using leaderboard rankings and scoring mechanisms. Higher scores reflect stronger reasoning and strategic capabilities, revealing distinct behavioral patterns and performance differences across models. This work introduces a novel perspective for evaluating LLMs' strategic intelligence, enriching existing benchmarks and broadening their assessment in interactive, game-theoretic scenarios. The benchmark and rankings are publicly available at https://llmsparks.github.io/.
Decoding Concerns: Multi-label Classification of Vaccine Sentiments in Social Media
In the realm of public health, vaccination stands as the cornerstone for mitigating disease risks and controlling their proliferation. The recent COVID-19 pandemic has highlighted how vaccines play a crucial role in keeping us safe. However the situation involves a mix of perspectives, with skepticism towards vaccines prevailing for various reasons such as political dynamics, apprehensions about side effects, and more. The paper addresses the challenge of comprehensively understanding and categorizing these diverse concerns expressed in the context of vaccination. Our focus is on developing a robust multi-label classifier capable of assigning specific concern labels to tweets based on the articulated apprehensions towards vaccines. To achieve this, we delve into the application of a diverse set of advanced natural language processing techniques and machine learning algorithms including transformer models like BERT, state of the art GPT 3.5, Classifier Chains & traditional methods like SVM, Random Forest, Naive Bayes. We see that the cutting-edge large language model outperforms all other methods in this context.
ContraQA: Question Answering under Contradicting Contexts
With a rise in false, inaccurate, and misleading information in propaganda, news, and social media, real-world Question Answering (QA) systems face the challenges of synthesizing and reasoning over contradicting information to derive correct answers. This urgency gives rise to the need to make QA systems robust to misinformation, a topic previously unexplored. We study the risk of misinformation to QA models by investigating the behavior of the QA model under contradicting contexts that are mixed with both real and fake information. We create the first large-scale dataset for this problem, namely Contra-QA, which contains over 10K human-written and model-generated contradicting pairs of contexts. Experiments show that QA models are vulnerable under contradicting contexts brought by misinformation. To defend against such a threat, we build a misinformation-aware QA system as a counter-measure that integrates question answering and misinformation detection in a joint fashion.
μgat: Improving Single-Page Document Parsing by Providing Multi-Page Context
Regesta are catalogs of summaries of other documents and, in some cases, are the only source of information about the content of such full-length documents. For this reason, they are of great interest to scholars in many social and humanities fields. In this work, we focus on Regesta Pontificum Romanum, a large collection of papal registers. Regesta are visually rich documents, where the layout is as important as the text content to convey the contained information through the structure, and are inherently multi-page documents. Among Digital Humanities techniques that can help scholars efficiently exploit regesta and other documental sources in the form of scanned documents, Document Parsing has emerged as a task to process document images and convert them into machine-readable structured representations, usually markup language. However, current models focus on scientific and business documents, and most of them consider only single-paged documents. To overcome this limitation, in this work, we propose {\mu}gat, an extension of the recently proposed Document parsing Nougat architecture, which can handle elements spanning over the single page limits. Specifically, we adapt Nougat to process a larger, multi-page context, consisting of the previous and the following page, while parsing the current page. Experimental results, both qualitative and quantitative, demonstrate the effectiveness of our proposed approach also in the case of the challenging Regesta Pontificum Romanorum.
"They are uncultured": Unveiling Covert Harms and Social Threats in LLM Generated Conversations
Large language models (LLMs) have emerged as an integral part of modern societies, powering user-facing applications such as personal assistants and enterprise applications like recruitment tools. Despite their utility, research indicates that LLMs perpetuate systemic biases. Yet, prior works on LLM harms predominantly focus on Western concepts like race and gender, often overlooking cultural concepts from other parts of the world. Additionally, these studies typically investigate "harm" as a singular dimension, ignoring the various and subtle forms in which harms manifest. To address this gap, we introduce the Covert Harms and Social Threats (CHAST), a set of seven metrics grounded in social science literature. We utilize evaluation models aligned with human assessments to examine the presence of covert harms in LLM-generated conversations, particularly in the context of recruitment. Our experiments reveal that seven out of the eight LLMs included in this study generated conversations riddled with CHAST, characterized by malign views expressed in seemingly neutral language unlikely to be detected by existing methods. Notably, these LLMs manifested more extreme views and opinions when dealing with non-Western concepts like caste, compared to Western ones such as race.
Persuasion for Good: Towards a Personalized Persuasive Dialogue System for Social Good
Developing intelligent persuasive conversational agents to change people's opinions and actions for social good is the frontier in advancing the ethical development of automated dialogue systems. To do so, the first step is to understand the intricate organization of strategic disclosures and appeals employed in human persuasion conversations. We designed an online persuasion task where one participant was asked to persuade the other to donate to a specific charity. We collected a large dataset with 1,017 dialogues and annotated emerging persuasion strategies from a subset. Based on the annotation, we built a baseline classifier with context information and sentence-level features to predict the 10 persuasion strategies used in the corpus. Furthermore, to develop an understanding of personalized persuasion processes, we analyzed the relationships between individuals' demographic and psychological backgrounds including personality, morality, value systems, and their willingness for donation. Then, we analyzed which types of persuasion strategies led to a greater amount of donation depending on the individuals' personal backgrounds. This work lays the ground for developing a personalized persuasive dialogue system.
Explainable Depression Symptom Detection in Social Media
Users of social platforms often perceive these sites as supportive spaces to post about their mental health issues. Those conversations contain important traces about individuals' health risks. Recently, researchers have exploited this online information to construct mental health detection models, which aim to identify users at risk on platforms like Twitter, Reddit or Facebook. Most of these models are centred on achieving good classification results, ignoring the explainability and interpretability of the decisions. Recent research has pointed out the importance of using clinical markers, such as the use of symptoms, to improve trust in the computational models by health professionals. In this paper, we propose using transformer-based architectures to detect and explain the appearance of depressive symptom markers in the users' writings. We present two approaches: i) train a model to classify, and another one to explain the classifier's decision separately and ii) unify the two tasks simultaneously using a single model. Additionally, for this latter manner, we also investigated the performance of recent conversational LLMs when using in-context learning. Our natural language explanations enable clinicians to interpret the models' decisions based on validated symptoms, enhancing trust in the automated process. We evaluate our approach using recent symptom-based datasets, employing both offline and expert-in-the-loop metrics to assess the quality of the explanations generated by our models. The experimental results show that it is possible to achieve good classification results while generating interpretable symptom-based explanations.
Symbiotic Child Emotional Support with Social Robots and Temporal Knowledge Graphs
In current youth-care programs, children with needs (mental health, family issues, learning disabilities, and autism) receive support from youth and family experts as one-to-one assistance at schools or hospitals. Occasionally, social robots have featured in such settings as support roles in a one-to-one interaction with the child. In this paper, we suggest the development of a symbiotic framework for real-time Emotional Support (ES) with social robots Knowledge Graphs (KG). By augmenting a domain-specific corpus from the literature on ES for children (between the age of 8 and 12) and providing scenario-driven context including the history of events, we suggest developing an experimental knowledge-aware ES framework. The framework both guides the social robot in providing ES statements to the child and assists the expert in tracking and interpreting the child's emotional state and related events over time.
From Individual to Society: A Survey on Social Simulation Driven by Large Language Model-based Agents
Traditional sociological research often relies on human participation, which, though effective, is expensive, challenging to scale, and with ethical concerns. Recent advancements in large language models (LLMs) highlight their potential to simulate human behavior, enabling the replication of individual responses and facilitating studies on many interdisciplinary studies. In this paper, we conduct a comprehensive survey of this field, illustrating the recent progress in simulation driven by LLM-empowered agents. We categorize the simulations into three types: (1) Individual Simulation, which mimics specific individuals or demographic groups; (2) Scenario Simulation, where multiple agents collaborate to achieve goals within specific contexts; and (3) Society Simulation, which models interactions within agent societies to reflect the complexity and variety of real-world dynamics. These simulations follow a progression, ranging from detailed individual modeling to large-scale societal phenomena. We provide a detailed discussion of each simulation type, including the architecture or key components of the simulation, the classification of objectives or scenarios and the evaluation method. Afterward, we summarize commonly used datasets and benchmarks. Finally, we discuss the trends across these three types of simulation. A repository for the related sources is at {https://github.com/FudanDISC/SocialAgent}.
KoSBi: A Dataset for Mitigating Social Bias Risks Towards Safer Large Language Model Application
Large language models (LLMs) learn not only natural text generation abilities but also social biases against different demographic groups from real-world data. This poses a critical risk when deploying LLM-based applications. Existing research and resources are not readily applicable in South Korea due to the differences in language and culture, both of which significantly affect the biases and targeted demographic groups. This limitation requires localized social bias datasets to ensure the safe and effective deployment of LLMs. To this end, we present KO SB I, a new social bias dataset of 34k pairs of contexts and sentences in Korean covering 72 demographic groups in 15 categories. We find that through filtering-based moderation, social biases in generated content can be reduced by 16.47%p on average for HyperCLOVA (30B and 82B), and GPT-3.
A Survey on Multilingual Mental Disorders Detection from Social Media Data
The increasing prevalence of mental health disorders globally highlights the urgent need for effective digital screening methods that can be used in multilingual contexts. Most existing studies, however, focus on English data, overlooking critical mental health signals that may be present in non-English texts. To address this important gap, we present the first survey on the detection of mental health disorders using multilingual social media data. We investigate the cultural nuances that influence online language patterns and self-disclosure behaviors, and how these factors can impact the performance of NLP tools. Additionally, we provide a comprehensive list of multilingual data collections that can be used for developing NLP models for mental health screening. Our findings can inform the design of effective multilingual mental health screening tools that can meet the needs of diverse populations, ultimately improving mental health outcomes on a global scale.
Semantically Enriched Cross-Lingual Sentence Embeddings for Crisis-related Social Media Texts
Tasks such as semantic search and clustering on crisis-related social media texts enhance our comprehension of crisis discourse, aiding decision-making and targeted interventions. Pre-trained language models have advanced performance in crisis informatics, but their contextual embeddings lack semantic meaningfulness. Although the CrisisTransformers family includes a sentence encoder to address the semanticity issue, it remains monolingual, processing only English texts. Furthermore, employing separate models for different languages leads to embeddings in distinct vector spaces, introducing challenges when comparing semantic similarities between multi-lingual texts. Therefore, we propose multi-lingual sentence encoders (CT-XLMR-SE and CT-mBERT-SE) that embed crisis-related social media texts for over 50 languages, such that texts with similar meanings are in close proximity within the same vector space, irrespective of language diversity. Results in sentence encoding and sentence matching tasks are promising, suggesting these models could serve as robust baselines when embedding multi-lingual crisis-related social media texts. The models are publicly available at: https://huggingface.co/crisistransformers.
NormDial: A Comparable Bilingual Synthetic Dialog Dataset for Modeling Social Norm Adherence and Violation
Social norms fundamentally shape interpersonal communication. We present NormDial, a high-quality dyadic dialogue dataset with turn-by-turn annotations of social norm adherences and violations for Chinese and American cultures. Introducing the task of social norm observance detection, our dataset is synthetically generated in both Chinese and English using a human-in-the-loop pipeline by prompting large language models with a small collection of expert-annotated social norms. We show that our generated dialogues are of high quality through human evaluation and further evaluate the performance of existing large language models on this task. Our findings point towards new directions for understanding the nuances of social norms as they manifest in conversational contexts that span across languages and cultures.
Analyzing Character and Consciousness in AI-Generated Social Content: A Case Study of Chirper, the AI Social Network
This paper delves into an intricate analysis of the character and consciousness of AI entities, with a particular focus on Chirpers within the AI social network. At the forefront of this research is the introduction of novel testing methodologies, including the Influence index and Struggle Index Test, which offers a fresh lens for evaluating specific facets of AI behavior. The study embarks on a comprehensive exploration of AI behavior, analyzing the effects of diverse settings on Chirper's responses, thereby shedding light on the intricate mechanisms steering AI reactions in different contexts. Leveraging the state-of-the-art BERT model, the research assesses AI's ability to discern its own output, presenting a pioneering approach to understanding self-recognition in AI systems. Through a series of cognitive tests, the study gauges the self-awareness and pattern recognition prowess of Chirpers. Preliminary results indicate that Chirpers exhibit a commendable degree of self-recognition and self-awareness. However, the question of consciousness in these AI entities remains a topic of debate. An intriguing aspect of the research is the exploration of the potential influence of a Chirper's handle or personality type on its performance. While initial findings suggest a possible impact, it isn't pronounced enough to form concrete conclusions. This study stands as a significant contribution to the discourse on AI consciousness, underscoring the imperative for continued research to unravel the full spectrum of AI capabilities and the ramifications they hold for future human-AI interactions.
Proactive Interaction Framework for Intelligent Social Receptionist Robots
Proactive human-robot interaction (HRI) allows the receptionist robots to actively greet people and offer services based on vision, which has been found to improve acceptability and customer satisfaction. Existing approaches are either based on multi-stage decision processes or based on end-to-end decision models. However, the rule-based approaches require sedulous expert efforts and only handle minimal pre-defined scenarios. On the other hand, existing works with end-to-end models are limited to very general greetings or few behavior patterns (typically less than 10). To address those challenges, we propose a new end-to-end framework, the TransFormer with Visual Tokens for Human-Robot Interaction (TFVT-HRI). The proposed framework extracts visual tokens of relative objects from an RGB camera first. To ensure the correct interpretation of the scenario, a transformer decision model is then employed to process the visual tokens, which is augmented with the temporal and spatial information. It predicts the appropriate action to take in each scenario and identifies the right target. Our data is collected from an in-service receptionist robot in an office building, which is then annotated by experts for appropriate proactive behavior. The action set includes 1000+ diverse patterns by combining language, emoji expression, and body motions. We compare our model with other SOTA end-to-end models on both offline test sets and online user experiments in realistic office building environments to validate this framework. It is demonstrated that the decision model achieves SOTA performance in action triggering and selection, resulting in more humanness and intelligence when compared with the previous reactive reception policies.
