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Dec 31

MMPB: It's Time for Multi-Modal Personalization

Visual personalization is essential in user-facing AI systems such as smart homes and healthcare, where aligning model behavior with user-centric concepts is critical. However, recent large Vision-Language Models (VLMs), despite their broad applicability, remain underexplored in their ability to adapt to individual users. In this paper, we introduce MMPB, the first extensive benchmark for evaluating VLMs on personalization. MMPB comprises 10k image-query pairs and includes 111 personalizable concepts across four categories: humans, animals, objects, and characters, with the human category enriched with preference-grounded queries. We structure personalization into three main task types, each highlighting a different key property of VLMs. Using 23 widely used VLMs including both open- and closed-source models, we evaluate personalization performance via a three-stage protocol: concept injection, multi-turn dialogue, and personalized querying. Our findings indicate that most VLMs (including some closed-source models) struggle with personalization, particularly in maintaining consistency over dialogue, handling user preferences, and adapting to visual cues. Our analysis reveals that the challenges in VLM personalization (such as refusal behaviors and long-context forgetting) highlight substantial room for improvement. By identifying these limitations and offering a scalable benchmark, MMPB offers valuable insights and a solid foundation for future research toward truly personalized multi-modal AI. Project Page: aidaslab.github.io/MMPB

Finetuning-Free Personalization of Text to Image Generation via Hypernetworks

Personalizing text-to-image diffusion models has traditionally relied on subject-specific fine-tuning approaches such as DreamBooth~ruiz2023dreambooth, which are computationally expensive and slow at inference. Recent adapter- and encoder-based methods attempt to reduce this overhead but still depend on additional fine-tuning or large backbone models for satisfactory results. In this work, we revisit an orthogonal direction: fine-tuning-free personalization via Hypernetworks that predict LoRA-adapted weights directly from subject images. Prior hypernetwork-based approaches, however, suffer from costly data generation or unstable attempts to mimic base model optimization trajectories. We address these limitations with an end-to-end training objective, stabilized by a simple output regularization, yielding reliable and effective hypernetworks. Our method removes the need for per-subject optimization at test time while preserving both subject fidelity and prompt alignment. To further enhance compositional generalization at inference time, we introduce Hybrid-Model Classifier-Free Guidance (HM-CFG), which combines the compositional strengths of the base diffusion model with the subject fidelity of personalized models during sampling. Extensive experiments on CelebA-HQ, AFHQ-v2, and DreamBench demonstrate that our approach achieves strong personalization performance and highlights the promise of hypernetworks as a scalable and effective direction for open-category personalization.

  • 4 authors
·
Nov 4, 2025

FedD2S: Personalized Data-Free Federated Knowledge Distillation

This paper addresses the challenge of mitigating data heterogeneity among clients within a Federated Learning (FL) framework. The model-drift issue, arising from the noniid nature of client data, often results in suboptimal personalization of a global model compared to locally trained models for each client. To tackle this challenge, we propose a novel approach named FedD2S for Personalized Federated Learning (pFL), leveraging knowledge distillation. FedD2S incorporates a deep-to-shallow layer-dropping mechanism in the data-free knowledge distillation process to enhance local model personalization. Through extensive simulations on diverse image datasets-FEMNIST, CIFAR10, CINIC0, and CIFAR100-we compare FedD2S with state-of-the-art FL baselines. The proposed approach demonstrates superior performance, characterized by accelerated convergence and improved fairness among clients. The introduced layer-dropping technique effectively captures personalized knowledge, resulting in enhanced performance compared to alternative FL models. Moreover, we investigate the impact of key hyperparameters, such as the participation ratio and layer-dropping rate, providing valuable insights into the optimal configuration for FedD2S. The findings demonstrate the efficacy of adaptive layer-dropping in the knowledge distillation process to achieve enhanced personalization and performance across diverse datasets and tasks.

  • 5 authors
·
Feb 16, 2024

Integrating Summarization and Retrieval for Enhanced Personalization via Large Language Models

Personalization, the ability to tailor a system to individual users, is an essential factor in user experience with natural language processing (NLP) systems. With the emergence of Large Language Models (LLMs), a key question is how to leverage these models to better personalize user experiences. To personalize a language model's output, a straightforward approach is to incorporate past user data into the language model prompt, but this approach can result in lengthy inputs exceeding limitations on input length and incurring latency and cost issues. Existing approaches tackle such challenges by selectively extracting relevant user data (i.e. selective retrieval) to construct a prompt for downstream tasks. However, retrieval-based methods are limited by potential information loss, lack of more profound user understanding, and cold-start challenges. To overcome these limitations, we propose a novel summary-augmented approach by extending retrieval-augmented personalization with task-aware user summaries generated by LLMs. The summaries can be generated and stored offline, enabling real-world systems with runtime constraints like voice assistants to leverage the power of LLMs. Experiments show our method with 75% less of retrieved user data is on-par or outperforms retrieval augmentation on most tasks in the LaMP personalization benchmark. We demonstrate that offline summarization via LLMs and runtime retrieval enables better performance for personalization on a range of tasks under practical constraints.

  • 8 authors
·
Oct 30, 2023

Molar: Multimodal LLMs with Collaborative Filtering Alignment for Enhanced Sequential Recommendation

Sequential recommendation (SR) systems have evolved significantly over the past decade, transitioning from traditional collaborative filtering to deep learning approaches and, more recently, to large language models (LLMs). While the adoption of LLMs has driven substantial advancements, these models inherently lack collaborative filtering information, relying primarily on textual content data neglecting other modalities and thus failing to achieve optimal recommendation performance. To address this limitation, we propose Molar, a Multimodal large language sequential recommendation framework that integrates multiple content modalities with ID information to capture collaborative signals effectively. Molar employs an MLLM to generate unified item representations from both textual and non-textual data, facilitating comprehensive multimodal modeling and enriching item embeddings. Additionally, it incorporates collaborative filtering signals through a post-alignment mechanism, which aligns user representations from content-based and ID-based models, ensuring precise personalization and robust performance. By seamlessly combining multimodal content with collaborative filtering insights, Molar captures both user interests and contextual semantics, leading to superior recommendation accuracy. Extensive experiments validate that Molar significantly outperforms traditional and LLM-based baselines, highlighting its strength in utilizing multimodal data and collaborative signals for sequential recommendation tasks. The source code is available at https://anonymous.4open.science/r/Molar-8B06/.

  • 7 authors
·
Dec 24, 2024 2

Efficient Personalization of Quantized Diffusion Model without Backpropagation

Diffusion models have shown remarkable performance in image synthesis, but they demand extensive computational and memory resources for training, fine-tuning and inference. Although advanced quantization techniques have successfully minimized memory usage for inference, training and fine-tuning these quantized models still require large memory possibly due to dequantization for accurate computation of gradients and/or backpropagation for gradient-based algorithms. However, memory-efficient fine-tuning is particularly desirable for applications such as personalization that often must be run on edge devices like mobile phones with private data. In this work, we address this challenge by quantizing a diffusion model with personalization via Textual Inversion and by leveraging a zeroth-order optimization on personalization tokens without dequantization so that it does not require gradient and activation storage for backpropagation that consumes considerable memory. Since a gradient estimation using zeroth-order optimization is quite noisy for a single or a few images in personalization, we propose to denoise the estimated gradient by projecting it onto a subspace that is constructed with the past history of the tokens, dubbed Subspace Gradient. In addition, we investigated the influence of text embedding in image generation, leading to our proposed time steps sampling, dubbed Partial Uniform Timestep Sampling for sampling with effective diffusion timesteps. Our method achieves comparable performance to prior methods in image and text alignment scores for personalizing Stable Diffusion with only forward passes while reducing training memory demand up to 8.2times.

  • 4 authors
·
Mar 18, 2025 2

Embodied Agents Meet Personalization: Exploring Memory Utilization for Personalized Assistance

Embodied agents empowered by large language models (LLMs) have shown strong performance in household object rearrangement tasks. However, these tasks primarily focus on single-turn interactions with simplified instructions, which do not truly reflect the challenges of providing meaningful assistance to users. To provide personalized assistance, embodied agents must understand the unique semantics that users assign to the physical world (e.g., favorite cup, breakfast routine) by leveraging prior interaction history to interpret dynamic, real-world instructions. Yet, the effectiveness of embodied agents in utilizing memory for personalized assistance remains largely underexplored. To address this gap, we present MEMENTO, a personalized embodied agent evaluation framework designed to comprehensively assess memory utilization capabilities to provide personalized assistance. Our framework consists of a two-stage memory evaluation process design that enables quantifying the impact of memory utilization on task performance. This process enables the evaluation of agents' understanding of personalized knowledge in object rearrangement tasks by focusing on its role in goal interpretation: (1) the ability to identify target objects based on personal meaning (object semantics), and (2) the ability to infer object-location configurations from consistent user patterns, such as routines (user patterns). Our experiments across various LLMs reveal significant limitations in memory utilization, with even frontier models like GPT-4o experiencing a 30.5% performance drop when required to reference multiple memories, particularly in tasks involving user patterns. These findings, along with our detailed analyses and case studies, provide valuable insights for future research in developing more effective personalized embodied agents. Project website: https://connoriginal.github.io/MEMENTO

  • 8 authors
·
May 22, 2025 2

LikeBench: Evaluating Subjective Likability in LLMs for Personalization

A personalized LLM should remember user facts, apply them correctly, and adapt over time to provide responses that the user prefers. Existing LLM personalization benchmarks are largely centered on two axes: accurately recalling user information and accurately applying remembered information in downstream tasks. We argue that a third axis, likability, is both subjective and central to user experience, yet under-measured by current benchmarks. To measure likability holistically, we introduce LikeBench, a multi-session, dynamic evaluation framework that measures likability across multiple dimensions by how much an LLM can adapt over time to a user's preferences to provide more likable responses. In LikeBench, the LLMs engage in conversation with a simulated user and learn preferences only from the ongoing dialogue. As the interaction unfolds, models try to adapt to responses, and after each turn, they are evaluated for likability across seven dimensions by the same simulated user. To the best of our knowledge, we are the first to decompose likability into multiple diagnostic metrics: emotional adaptation, formality matching, knowledge adaptation, reference understanding, conversation length fit, humor fit, and callback, which makes it easier to pinpoint where a model falls short. To make the simulated user more realistic and discriminative, LikeBench uses fine-grained, psychologically grounded descriptive personas rather than the coarse high/low trait rating based personas used in prior work. Our benchmark shows that strong memory performance does not guarantee high likability: DeepSeek R1, with lower memory accuracy (86%, 17 facts/profile), outperformed Qwen3 by 28% on likability score despite Qwen3's higher memory accuracy (93%, 43 facts/profile). Even SOTA models like GPT-5 adapt well in short exchanges but show only limited robustness in longer, noisier interactions.

amazon Amazon
·
Dec 15, 2025 2

Infinite-ID: Identity-preserved Personalization via ID-semantics Decoupling Paradigm

Drawing on recent advancements in diffusion models for text-to-image generation, identity-preserved personalization has made significant progress in accurately capturing specific identities with just a single reference image. However, existing methods primarily integrate reference images within the text embedding space, leading to a complex entanglement of image and text information, which poses challenges for preserving both identity fidelity and semantic consistency. To tackle this challenge, we propose Infinite-ID, an ID-semantics decoupling paradigm for identity-preserved personalization. Specifically, we introduce identity-enhanced training, incorporating an additional image cross-attention module to capture sufficient ID information while deactivating the original text cross-attention module of the diffusion model. This ensures that the image stream faithfully represents the identity provided by the reference image while mitigating interference from textual input. Additionally, we introduce a feature interaction mechanism that combines a mixed attention module with an AdaIN-mean operation to seamlessly merge the two streams. This mechanism not only enhances the fidelity of identity and semantic consistency but also enables convenient control over the styles of the generated images. Extensive experimental results on both raw photo generation and style image generation demonstrate the superior performance of our proposed method.

  • 5 authors
·
Mar 18, 2024 5

LLMs Think, But Not In Your Flow: Reasoning-Level Personalization for Black-Box Large Language Models

Large language models (LLMs) have recently achieved impressive performance across a wide range of natural language tasks and are now widely used in real-world applications. Among them, black-box LLMs--served via APIs without access to model internals--are especially dominant due to their scalability and ease of deployment. Despite their strong capabilities, these models typically produce generalized responses that overlook personal preferences and reasoning styles. This has led to growing interest in black-box LLM personalization, which aims to tailor model outputs to user-specific context without modifying model parameters. However, existing approaches primarily focus on response-level personalization, attempting to match final outputs without modeling personal thought process. To address this limitation, we propose RPM, a framework for reasoning-level personalization that aligns the model's reasoning process with a user's personalized logic. RPM first constructs statistical user-specific factors by extracting and grouping response-influential features from user history. It then builds personalized reasoning paths that reflect how these factors are used in context. In the inference stage, RPM retrieves reasoning-aligned examples for new queries via feature-level similarity and performs inference conditioned on the structured factors and retrieved reasoning paths, enabling the model to follow user-specific reasoning trajectories. This reasoning-level personalization enhances both predictive accuracy and interpretability by grounding model outputs in user-specific logic through structured information. Extensive experiments across diverse tasks show that RPM consistently outperforms response-level personalization methods, demonstrating the effectiveness of reasoning-level personalization in black-box LLMs.

  • 5 authors
·
May 27, 2025

FaceChain-FACT: Face Adapter with Decoupled Training for Identity-preserved Personalization

In the field of human-centric personalized image generation, the adapter-based method obtains the ability to customize and generate portraits by text-to-image training on facial data. This allows for identity-preserved personalization without additional fine-tuning in inference. Although there are improvements in efficiency and fidelity, there is often a significant performance decrease in test following ability, controllability, and diversity of generated faces compared to the base model. In this paper, we analyze that the performance degradation is attributed to the failure to decouple identity features from other attributes during extraction, as well as the failure to decouple the portrait generation training from the overall generation task. To address these issues, we propose the Face Adapter with deCoupled Training (FACT) framework, focusing on both model architecture and training strategy. To decouple identity features from others, we leverage a transformer-based face-export encoder and harness fine-grained identity features. To decouple the portrait generation training, we propose Face Adapting Increment Regularization~(FAIR), which effectively constrains the effect of face adapters on the facial region, preserving the generative ability of the base model. Additionally, we incorporate a face condition drop and shuffle mechanism, combined with curriculum learning, to enhance facial controllability and diversity. As a result, FACT solely learns identity preservation from training data, thereby minimizing the impact on the original text-to-image capabilities of the base model. Extensive experiments show that FACT has both controllability and fidelity in both text-to-image generation and inpainting solutions for portrait generation.

  • 7 authors
·
Oct 16, 2024

From Persona to Personalization: A Survey on Role-Playing Language Agents

Recent advancements in large language models (LLMs) have significantly boosted the rise of Role-Playing Language Agents (RPLAs), i.e., specialized AI systems designed to simulate assigned personas. By harnessing multiple advanced abilities of LLMs, including in-context learning, instruction following, and social intelligence, RPLAs achieve a remarkable sense of human likeness and vivid role-playing performance. RPLAs can mimic a wide range of personas, ranging from historical figures and fictional characters to real-life individuals. Consequently, they have catalyzed numerous AI applications, such as emotional companions, interactive video games, personalized assistants and copilots, and digital clones. In this paper, we conduct a comprehensive survey of this field, illustrating the evolution and recent progress in RPLAs integrating with cutting-edge LLM technologies. We categorize personas into three types: 1) Demographic Persona, which leverages statistical stereotypes; 2) Character Persona, focused on well-established figures; and 3) Individualized Persona, customized through ongoing user interactions for personalized services. We begin by presenting a comprehensive overview of current methodologies for RPLAs, followed by the details for each persona type, covering corresponding data sourcing, agent construction, and evaluation. Afterward, we discuss the fundamental risks, existing limitations, and future prospects of RPLAs. Additionally, we provide a brief review of RPLAs in AI applications, which reflects practical user demands that shape and drive RPLA research. Through this work, we aim to establish a clear taxonomy of RPLA research and applications, and facilitate future research in this critical and ever-evolving field, and pave the way for a future where humans and RPLAs coexist in harmony.

  • 18 authors
·
Apr 28, 2024

When Large Language Models Meet Personalization: Perspectives of Challenges and Opportunities

The advent of large language models marks a revolutionary breakthrough in artificial intelligence. With the unprecedented scale of training and model parameters, the capability of large language models has been dramatically improved, leading to human-like performances in understanding, language synthesizing, and common-sense reasoning, etc. Such a major leap-forward in general AI capacity will change the pattern of how personalization is conducted. For one thing, it will reform the way of interaction between humans and personalization systems. Instead of being a passive medium of information filtering, large language models present the foundation for active user engagement. On top of such a new foundation, user requests can be proactively explored, and user's required information can be delivered in a natural and explainable way. For another thing, it will also considerably expand the scope of personalization, making it grow from the sole function of collecting personalized information to the compound function of providing personalized services. By leveraging large language models as general-purpose interface, the personalization systems may compile user requests into plans, calls the functions of external tools to execute the plans, and integrate the tools' outputs to complete the end-to-end personalization tasks. Today, large language models are still being developed, whereas the application in personalization is largely unexplored. Therefore, we consider it to be the right time to review the challenges in personalization and the opportunities to address them with LLMs. In particular, we dedicate this perspective paper to the discussion of the following aspects: the development and challenges for the existing personalization system, the newly emerged capabilities of large language models, and the potential ways of making use of large language models for personalization.

  • 12 authors
·
Jul 30, 2023

FinTRec: Transformer Based Unified Contextual Ads Targeting and Personalization for Financial Applications

Transformer-based architectures are widely adopted in sequential recommendation systems, yet their application in Financial Services (FS) presents distinct practical and modeling challenges for real-time recommendation. These include:a) long-range user interactions (implicit and explicit) spanning both digital and physical channels generating temporally heterogeneous context, b) the presence of multiple interrelated products require coordinated models to support varied ad placements and personalized feeds, while balancing competing business goals. We propose FinTRec, a transformer-based framework that addresses these challenges and its operational objectives in FS. While tree-based models have traditionally been preferred in FS due to their explainability and alignment with regulatory requirements, our study demonstrate that FinTRec offers a viable and effective shift toward transformer-based architectures. Through historic simulation and live A/B test correlations, we show FinTRec consistently outperforms the production-grade tree-based baseline. The unified architecture, when fine-tuned for product adaptation, enables cross-product signal sharing, reduces training cost and technical debt, while improving offline performance across all products. To our knowledge, this is the first comprehensive study of unified sequential recommendation modeling in FS that addresses both technical and business considerations.

capitalone Capital One
·
Nov 18, 2025 2

Training for Identity, Inference for Controllability: A Unified Approach to Tuning-Free Face Personalization

Tuning-free face personalization methods have developed along two distinct paradigms: text embedding approaches that map facial features into the text embedding space, and adapter-based methods that inject features through auxiliary cross-attention layers. While both paradigms have shown promise, existing methods struggle to simultaneously achieve high identity fidelity and flexible text controllability. We introduce UniID, a unified tuning-free framework that synergistically integrates both paradigms. Our key insight is that when merging these approaches, they should mutually reinforce only identity-relevant information while preserving the original diffusion prior for non-identity attributes. We realize this through a principled training-inference strategy: during training, we employ an identity-focused learning scheme that guides both branches to capture identity features exclusively; at inference, we introduce a normalized rescaling mechanism that recovers the text controllability of the base diffusion model while enabling complementary identity signals to enhance each other. This principled design enables UniID to achieve high-fidelity face personalization with flexible text controllability. Extensive experiments against six state-of-the-art methods demonstrate that UniID achieves superior performance in both identity preservation and text controllability. Code will be available at https://github.com/lyuPang/UniID

  • 7 authors
·
Dec 3, 2025

Value Augmented Sampling for Language Model Alignment and Personalization

Aligning Large Language Models (LLMs) to cater to different human preferences, learning new skills, and unlearning harmful behavior is an important problem. Search-based methods, such as Best-of-N or Monte-Carlo Tree Search, are performant, but impractical for LLM adaptation due to their high inference cost. On the other hand, using Reinforcement Learning (RL) for adaptation is computationally efficient, but performs worse due to the optimization challenges in co-training the value function and the policy. We present a new framework for reward optimization, Value Augmented Sampling (VAS), that can maximize different reward functions using data sampled from only the initial, frozen LLM. VAS solves for the optimal reward-maximizing policy without co-training the policy and the value function, making the optimization stable, outperforming established baselines, such as PPO and DPO, on standard benchmarks, and achieving comparable results to Best-of-128 with lower inference cost. Unlike existing RL methods that require changing the weights of the LLM, VAS does not require access to the weights of the pre-trained LLM. Thus, it can even adapt LLMs (e.g., ChatGPT), which are available only as APIs. In addition, our algorithm unlocks the new capability of composing several rewards and controlling the extent of each one during deployment time, paving the road ahead for the future of aligned, personalized LLMs.

  • 5 authors
·
May 10, 2024

Do LLMs Recognize Your Preferences? Evaluating Personalized Preference Following in LLMs

Large Language Models (LLMs) are increasingly used as chatbots, yet their ability to personalize responses to user preferences remains limited. We introduce PrefEval, a benchmark for evaluating LLMs' ability to infer, memorize and adhere to user preferences in a long-context conversational setting. PrefEval comprises 3,000 manually curated user preference and query pairs spanning 20 topics. PrefEval contains user personalization or preference information in both explicit and implicit forms, and evaluates LLM performance using a generation and a classification task. With PrefEval, we evaluated the aforementioned preference following capabilities of 10 open-source and proprietary LLMs in multi-session conversations with varying context lengths up to 100k tokens. We benchmark with various prompting, iterative feedback, and retrieval-augmented generation methods. Our benchmarking effort reveals that state-of-the-art LLMs face significant challenges in proactively following users' preferences during conversations. In particular, in zero-shot settings, preference following accuracy falls below 10% at merely 10 turns (~3k tokens) across most evaluated models. Even with advanced prompting and retrieval methods, preference following still deteriorates in long-context conversations. Furthermore, we show that fine-tuning on PrefEval significantly improves performance. We believe PrefEval serves as a valuable resource for measuring, understanding, and enhancing LLMs' preference following abilities, paving the way for personalized conversational agents. Our code and dataset are available at https://prefeval.github.io/.

  • 5 authors
·
Feb 13, 2025

Can LLM be a Personalized Judge?

Ensuring that large language models (LLMs) reflect diverse user values and preferences is crucial as their user bases expand globally. It is therefore encouraging to see the growing interest in LLM personalization within the research community. However, current works often rely on the LLM-as-a-Judge approach for evaluation without thoroughly examining its validity. In this paper, we investigate the reliability of LLM-as-a-Personalized-Judge, asking LLMs to judge user preferences based on personas. Our findings suggest that directly applying LLM-as-a-Personalized-Judge is less reliable than previously assumed, showing low and inconsistent agreement with human ground truth. The personas typically used are often overly simplistic, resulting in low predictive power. To address these issues, we introduce verbal uncertainty estimation into the LLM-as-a-Personalized-Judge pipeline, allowing the model to express low confidence on uncertain judgments. This adjustment leads to much higher agreement (above 80%) on high-certainty samples for binary tasks. Through human evaluation, we find that the LLM-as-a-Personalized-Judge achieves comparable performance to third-party humans evaluation and even surpasses human performance on high-certainty samples. Our work indicates that certainty-enhanced LLM-as-a-Personalized-Judge offers a promising direction for developing more reliable and scalable methods for evaluating LLM personalization.

  • 3 authors
·
Jun 17, 2024

MC-LLaVA: Multi-Concept Personalized Vision-Language Model

Current vision-language models (VLMs) show exceptional abilities across diverse tasks including visual question answering. To enhance user experience in practical applications, recent studies investigate VLM personalization to understand user-provided concepts. However, existing studies mainly focus on single-concept personalization, neglecting the existence and interplay of multiple concepts, which limits the real-world applicability of personalized VLMs. In this paper, we propose the first multi-concept personalization method named MC-LLaVA along with a high-quality multi-concept personalization dataset. Specifically, MC-LLaVA uses a joint training strategy incorporating multiple concepts in a single training step, allowing VLMs to perform accurately in multi-concept personalization. To reduce the cost of joint training, MC-LLaVA leverages visual token information for concept token initialization, yielding improved concept representation and accelerating joint training. To advance multi-concept personalization research, we further contribute a high-quality dataset. We carefully collect images from various movies that contain multiple characters and manually generate the multi-concept question-answer samples. Our dataset features diverse movie types and question-answer types. We conduct comprehensive qualitative and quantitative experiments to demonstrate that MC-LLaVA can achieve impressive multi-concept personalized responses, paving the way for VLMs to become better user-specific assistants. The code and dataset will be publicly available at https://github.com/arctanxarc/MC-LLaVA.

  • 11 authors
·
Nov 18, 2024

Conditional Attention Networks for Distilling Knowledge Graphs in Recommendation

Knowledge graph is generally incorporated into recommender systems to improve overall performance. Due to the generalization and scale of the knowledge graph, most knowledge relationships are not helpful for a target user-item prediction. To exploit the knowledge graph to capture target-specific knowledge relationships in recommender systems, we need to distill the knowledge graph to reserve the useful information and refine the knowledge to capture the users' preferences. To address the issues, we propose Knowledge-aware Conditional Attention Networks (KCAN), which is an end-to-end model to incorporate knowledge graph into a recommender system. Specifically, we use a knowledge-aware attention propagation manner to obtain the node representation first, which captures the global semantic similarity on the user-item network and the knowledge graph. Then given a target, i.e., a user-item pair, we automatically distill the knowledge graph into the target-specific subgraph based on the knowledge-aware attention. Afterward, by applying a conditional attention aggregation on the subgraph, we refine the knowledge graph to obtain target-specific node representations. Therefore, we can gain both representability and personalization to achieve overall performance. Experimental results on real-world datasets demonstrate the effectiveness of our framework over the state-of-the-art algorithms.

  • 7 authors
·
Nov 3, 2021

On the Conversational Persuasiveness of Large Language Models: A Randomized Controlled Trial

The development and popularization of large language models (LLMs) have raised concerns that they will be used to create tailor-made, convincing arguments to push false or misleading narratives online. Early work has found that language models can generate content perceived as at least on par and often more persuasive than human-written messages. However, there is still limited knowledge about LLMs' persuasive capabilities in direct conversations with human counterparts and how personalization can improve their performance. In this pre-registered study, we analyze the effect of AI-driven persuasion in a controlled, harmless setting. We create a web-based platform where participants engage in short, multiple-round debates with a live opponent. Each participant is randomly assigned to one of four treatment conditions, corresponding to a two-by-two factorial design: (1) Games are either played between two humans or between a human and an LLM; (2) Personalization might or might not be enabled, granting one of the two players access to basic sociodemographic information about their opponent. We found that participants who debated GPT-4 with access to their personal information had 81.7% (p < 0.01; N=820 unique participants) higher odds of increased agreement with their opponents compared to participants who debated humans. Without personalization, GPT-4 still outperforms humans, but the effect is lower and statistically non-significant (p=0.31). Overall, our results suggest that concerns around personalization are meaningful and have important implications for the governance of social media and the design of new online environments.

  • 4 authors
·
Mar 21, 2024

Lifelong Personalized Low-Rank Adaptation of Large Language Models for Recommendation

We primarily focus on the field of large language models (LLMs) for recommendation, which has been actively explored recently and poses a significant challenge in effectively enhancing recommender systems with logical reasoning abilities and open-world knowledge. Current mainstream efforts mainly center around injecting personalized information from recommendation models into LLMs by customizing input templates or aligning representations between semantic and recommendation spaces at the prediction layer. However, they face three significant limitations: (1) LoRA is mostly used as a core component in existing works, but personalization is not well established in LoRA parameters as the LoRA matrix shared by every user may not cater to different users' characteristics, leading to suboptimal performance. (2) Although lifelong personalized behavior sequences are ideal for personalization, their use raises effectiveness and efficiency issues since LLMs require escalating training and inference time to extend text lengths. (3) Existing approaches aren't scalable for large datasets due to training efficiency constraints. Thus, LLMs only see a small fraction of the datasets (e.g., less than 10%) instead of the whole datasets, limiting their exposure to the full training space. To address these problems, we propose RecLoRA. This model incorporates a Personalized LoRA module that maintains independent LoRAs for different users and a Long-Short Modality Retriever that retrieves different history lengths for different modalities, significantly improving performance while adding minimal time cost. Furthermore, we design a Few2Many Learning Strategy, using a conventional recommendation model as a lens to magnify small training spaces to full spaces. Extensive experiments on public datasets demonstrate the efficacy of our RecLoRA compared to existing baseline models.

  • 9 authors
·
Aug 7, 2024

Adaptive Personlization in Federated Learning for Highly Non-i.i.d. Data

Federated learning (FL) is a distributed learning method that offers medical institutes the prospect of collaboration in a global model while preserving the privacy of their patients. Although most medical centers conduct similar medical imaging tasks, their differences, such as specializations, number of patients, and devices, lead to distinctive data distributions. Data heterogeneity poses a challenge for FL and the personalization of the local models. In this work, we investigate an adaptive hierarchical clustering method for FL to produce intermediate semi-global models, so clients with similar data distribution have the chance of forming a more specialized model. Our method forms several clusters consisting of clients with the most similar data distributions; then, each cluster continues to train separately. Inside the cluster, we use meta-learning to improve the personalization of the participants' models. We compare the clustering approach with classical FedAvg and centralized training by evaluating our proposed methods on the HAM10k dataset for skin lesion classification with extreme heterogeneous data distribution. Our experiments demonstrate significant performance gain in heterogeneous distribution compared to standard FL methods in classification accuracy. Moreover, we show that the models converge faster if applied in clusters and outperform centralized training while using only a small subset of data.

  • 6 authors
·
Jul 7, 2022