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Jan 9

Disagreement as a way to study misinformation and its effects

Misinformation - false or misleading information - is considered a significant societal concern due to its associated "misinformation effects," such as political polarization, erosion of trust in institutions, problematic behavior, and public health challenges. However, the prevailing concept is misaligned with what is studied. While misinformation focuses on instances of information about factual matters, the broad spectrum of effects often manifests at a societal level and is shaped by a wide range of interdependent factors such as identity, values, opinions, epistemologies, and disagreements. Unsurprisingly, misinformation effects can occur without the prevalence of misinformation, and misinformation does not necessarily increase the effects studied. Here, we propose using disagreement - conflicting attitudes and beliefs between individuals and communities - as a way to study misinformation effects because it addresses the identified conceptual limitations of misinformation. Furthermore, unlike misinformation, disagreement does not require researchers to determine whether a given information is false or misleading. Thus, it can be studied and, more importantly, measured without the need to make a normative judgment about a given information, even when the specific topic is entirely removed, as we show in a longitudinal disagreement measurement. We demonstrate that disagreement, as a holistic concept, provides better explanations for the occurrence of misinformation effects, enhances precision in developing appropriate interventions, and offers a promising approach for evaluating them through quantification. Finally, we show how disagreement addresses current misinformation research questions and conclude with recommendations for research practice.

  • 2 authors
·
Aug 15, 2024

Detecting Machine-Generated Texts by Multi-Population Aware Optimization for Maximum Mean Discrepancy

Large language models (LLMs) such as ChatGPT have exhibited remarkable performance in generating human-like texts. However, machine-generated texts (MGTs) may carry critical risks, such as plagiarism issues, misleading information, or hallucination issues. Therefore, it is very urgent and important to detect MGTs in many situations. Unfortunately, it is challenging to distinguish MGTs and human-written texts because the distributional discrepancy between them is often very subtle due to the remarkable performance of LLMs. In this paper, we seek to exploit maximum mean discrepancy (MMD) to address this issue in the sense that MMD can well identify distributional discrepancies. However, directly training a detector with MMD using diverse MGTs will incur a significantly increased variance of MMD since MGTs may contain multiple text populations due to various LLMs. This will severely impair MMD's ability to measure the difference between two samples. To tackle this, we propose a novel multi-population aware optimization method for MMD called MMD-MP, which can avoid variance increases and thus improve the stability to measure the distributional discrepancy. Relying on MMD-MP, we develop two methods for paragraph-based and sentence-based detection, respectively. Extensive experiments on various LLMs, \eg, GPT2 and ChatGPT, show superior detection performance of our MMD-MP. The source code is available at https://github.com/ZSHsh98/MMD-MP.

  • 6 authors
·
Feb 25, 2024

Exposing Text-Image Inconsistency Using Diffusion Models

In the battle against widespread online misinformation, a growing problem is text-image inconsistency, where images are misleadingly paired with texts with different intent or meaning. Existing classification-based methods for text-image inconsistency can identify contextual inconsistencies but fail to provide explainable justifications for their decisions that humans can understand. Although more nuanced, human evaluation is impractical at scale and susceptible to errors. To address these limitations, this study introduces D-TIIL (Diffusion-based Text-Image Inconsistency Localization), which employs text-to-image diffusion models to localize semantic inconsistencies in text and image pairs. These models, trained on large-scale datasets act as ``omniscient" agents that filter out irrelevant information and incorporate background knowledge to identify inconsistencies. In addition, D-TIIL uses text embeddings and modified image regions to visualize these inconsistencies. To evaluate D-TIIL's efficacy, we introduce a new TIIL dataset containing 14K consistent and inconsistent text-image pairs. Unlike existing datasets, TIIL enables assessment at the level of individual words and image regions and is carefully designed to represent various inconsistencies. D-TIIL offers a scalable and evidence-based approach to identifying and localizing text-image inconsistency, providing a robust framework for future research combating misinformation.

  • 6 authors
·
Apr 27, 2024

Retrieval-Augmented Generation with Conflicting Evidence

Large language model (LLM) agents are increasingly employing retrieval-augmented generation (RAG) to improve the factuality of their responses. However, in practice, these systems often need to handle ambiguous user queries and potentially conflicting information from multiple sources while also suppressing inaccurate information from noisy or irrelevant documents. Prior work has generally studied and addressed these challenges in isolation, considering only one aspect at a time, such as handling ambiguity or robustness to noise and misinformation. We instead consider multiple factors simultaneously, proposing (i) RAMDocs (Retrieval with Ambiguity and Misinformation in Documents), a new dataset that simulates complex and realistic scenarios for conflicting evidence for a user query, including ambiguity, misinformation, and noise; and (ii) MADAM-RAG, a multi-agent approach in which LLM agents debate over the merits of an answer over multiple rounds, allowing an aggregator to collate responses corresponding to disambiguated entities while discarding misinformation and noise, thereby handling diverse sources of conflict jointly. We demonstrate the effectiveness of MADAM-RAG using both closed and open-source models on AmbigDocs -- which requires presenting all valid answers for ambiguous queries -- improving over strong RAG baselines by up to 11.40% and on FaithEval -- which requires suppressing misinformation -- where we improve by up to 15.80% (absolute) with Llama3.3-70B-Instruct. Furthermore, we find that RAMDocs poses a challenge for existing RAG baselines (Llama3.3-70B-Instruct only obtains 32.60 exact match score). While MADAM-RAG begins to address these conflicting factors, our analysis indicates that a substantial gap remains especially when increasing the level of imbalance in supporting evidence and misinformation.

  • 4 authors
·
Apr 17, 2025 2

PRISMM-Bench: A Benchmark of Peer-Review Grounded Multimodal Inconsistencies

Large Multimodal Models (LMMs) are increasingly applied to scientific research, yet it remains unclear whether they can reliably understand and reason over the multimodal complexity of papers. A central challenge lies in detecting and resolving inconsistencies across text, figures, tables, and equations, issues that are often subtle, domain-specific, and ultimately undermine clarity, reproducibility, and trust. Existing benchmarks overlook this issue, either isolating single modalities or relying on synthetic errors that fail to capture real-world complexity. We introduce PRISMM-Bench (Peer-Review-sourced Inconsistency Set for Multimodal Models), the first benchmark grounded in real reviewer-flagged inconsistencies in scientific papers. Through a multi-stage pipeline of review mining, LLM-assisted filtering and human verification, we curate 262 inconsistencies from 242 papers. Based on this set, we design three tasks, namely inconsistency identification, remedy and pair matching, which assess a model's capacity to detect, correct, and reason over inconsistencies across different modalities. Furthermore, to address the notorious problem of choice-only shortcuts in multiple-choice evaluation, where models exploit answer patterns without truly understanding the question, we further introduce structured JSON-based answer representations that minimize linguistic biases by reducing reliance on superficial stylistic cues. We benchmark 21 leading LMMs, including large open-weight models (GLM-4.5V 106B, InternVL3 78B) and proprietary models (Gemini 2.5 Pro, GPT-5 with high reasoning). Results reveal strikingly low performance (26.1-54.2%), underscoring the challenge of multimodal scientific reasoning and motivating progress towards trustworthy scientific assistants.

  • 7 authors
·
Oct 18, 2025 2

The Noisy Path from Source to Citation: Measuring How Scholars Engage with Past Research

Academic citations are widely used for evaluating research and tracing knowledge flows. Such uses typically rely on raw citation counts and neglect variability in citation types. In particular, citations can vary in their fidelity as original knowledge from cited studies may be paraphrased, summarized, or reinterpreted, possibly wrongly, leading to variation in how much information changes from cited to citing paper. In this study, we introduce a computational pipeline to quantify citation fidelity at scale. Using full texts of papers, the pipeline identifies citations in citing papers and the corresponding claims in cited papers, and applies supervised models to measure fidelity at the sentence level. Analyzing a large-scale multi-disciplinary dataset of approximately 13 million citation sentence pairs, we find that citation fidelity is higher when authors cite papers that are 1) more recent and intellectually close, 2) more accessible, and 3) the first author has a lower H-index and the author team is medium-sized. Using a quasi-experiment, we establish the "telephone effect" - when citing papers have low fidelity to the original claim, future papers that cite the citing paper and the original have lower fidelity to the original. Our work reveals systematic differences in citation fidelity, underscoring the limitations of analyses that rely on citation quantity alone and the potential for distortion of evidence.

  • 3 authors
·
Feb 27, 2025

Detecting Corpus-Level Knowledge Inconsistencies in Wikipedia with Large Language Models

Wikipedia is the largest open knowledge corpus, widely used worldwide and serving as a key resource for training large language models (LLMs) and retrieval-augmented generation (RAG) systems. Ensuring its accuracy is therefore critical. But how accurate is Wikipedia, and how can we improve it? We focus on inconsistencies, a specific type of factual inaccuracy, and introduce the task of corpus-level inconsistency detection. We present CLAIRE, an agentic system that combines LLM reasoning with retrieval to surface potentially inconsistent claims along with contextual evidence for human review. In a user study with experienced Wikipedia editors, 87.5% reported higher confidence when using CLAIRE, and participants identified 64.7% more inconsistencies in the same amount of time. Combining CLAIRE with human annotation, we contribute WIKICOLLIDE, the first benchmark of real Wikipedia inconsistencies. Using random sampling with CLAIRE-assisted analysis, we find that at least 3.3% of English Wikipedia facts contradict another fact, with inconsistencies propagating into 7.3% of FEVEROUS and 4.0% of AmbigQA examples. Benchmarking strong baselines on this dataset reveals substantial headroom: the best fully automated system achieves an AUROC of only 75.1%. Our results show that contradictions are a measurable component of Wikipedia and that LLM-based systems like CLAIRE can provide a practical tool to help editors improve knowledge consistency at scale.

Rephrase and Respond: Let Large Language Models Ask Better Questions for Themselves

Misunderstandings arise not only in interpersonal communication but also between humans and Large Language Models (LLMs). Such discrepancies can make LLMs interpret seemingly unambiguous questions in unexpected ways, yielding incorrect responses. While it is widely acknowledged that the quality of a prompt, such as a question, significantly impacts the quality of the response provided by LLMs, a systematic method for crafting questions that LLMs can better comprehend is still underdeveloped. In this paper, we present a method named `Rephrase and Respond' (RaR), which allows LLMs to rephrase and expand questions posed by humans and provide responses in a single prompt. This approach serves as a simple yet effective prompting method for improving performance. We also introduce a two-step variant of RaR, where a rephrasing LLM first rephrases the question and then passes the original and rephrased questions together to a different responding LLM. This facilitates the effective utilization of rephrased questions generated by one LLM with another. Our experiments demonstrate that our methods significantly improve the performance of different models across a wide range to tasks. We further provide a comprehensive comparison between RaR and the popular Chain-of-Thought (CoT) methods, both theoretically and empirically. We show that RaR is complementary to CoT and can be combined with CoT to achieve even better performance. Our work not only contributes to enhancing LLM performance efficiently and effectively but also sheds light on a fair evaluation of LLM capabilities. Data and codes are available at https://github.com/uclaml/Rephrase-and-Respond.

  • 4 authors
·
Nov 7, 2023

Bridging Cross-Lingual Gaps During Leveraging the Multilingual Sequence-to-Sequence Pretraining for Text Generation and Understanding

For multilingual sequence-to-sequence pretrained language models (multilingual Seq2Seq PLMs), e.g. mBART, the self-supervised pretraining task is trained on a wide range of monolingual languages, e.g. 25 languages from CommonCrawl, while the downstream cross-lingual tasks generally progress on a bilingual language subset, e.g. English-German, making there exists the data discrepancy, namely domain discrepancy, and cross-lingual learning objective discrepancy, namely task discrepancy, between the pretraining and finetuning stages. To bridge the above cross-lingual domain and task gaps, we extend the vanilla pretrain-finetune pipeline with extra code-switching restore task. Specifically, the first stage employs the self-supervised code-switching restore task as a pretext task, allowing the multilingual Seq2Seq PLMs to acquire some in-domain alignment information. And for the second stage, we fine-tune the model on downstream data normally. Experiments on both NLG evaluation (12 bilingual translation tasks, 30 zero-shot translation tasks, and 2 cross-lingual summarization tasks) and NLU evaluation (7 cross-lingual natural language inference tasks) show our model outperforms the strong baseline mBART with standard finetuning strategy, consistently. Analyses indicate our approach could narrow the Euclidean distance of cross-lingual sentence representations, and improve the model generalization with trivial computational cost. We release the code at: https://github.com/zanchangtong/CSR4mBART.

  • 6 authors
·
Apr 16, 2022

Worse than Zero-shot? A Fact-Checking Dataset for Evaluating the Robustness of RAG Against Misleading Retrievals

Retrieval-augmented generation (RAG) has shown impressive capabilities in mitigating hallucinations in large language models (LLMs). However, LLMs struggle to handle misleading retrievals and often fail to maintain their own reasoning when exposed to conflicting or selectively-framed evidence, making them vulnerable to real-world misinformation. In such real-world retrieval scenarios, misleading and conflicting information is rampant, particularly in the political domain, where evidence is often selectively framed, incomplete, or polarized. However, existing RAG benchmarks largely assume a clean retrieval setting, where models succeed by accurately retrieving and generating answers from gold-standard documents. This assumption fails to align with real-world conditions, leading to an overestimation of RAG system performance. To bridge this gap, we introduce RAGuard, a fact-checking dataset designed to evaluate the robustness of RAG systems against misleading retrievals. Unlike prior benchmarks that rely on synthetic noise, our dataset constructs its retrieval corpus from Reddit discussions, capturing naturally occurring misinformation. It categorizes retrieved evidence into three types: supporting, misleading, and irrelevant, providing a realistic and challenging testbed for assessing how well RAG systems navigate different retrieval information. Our benchmark experiments reveal that when exposed to misleading retrievals, all tested LLM-powered RAG systems perform worse than their zero-shot baselines (i.e., no retrieval at all), highlighting their susceptibility to noisy environments. To the best of our knowledge, RAGuard is the first benchmark to systematically assess RAG robustness against misleading evidence. We expect this benchmark will drive future research toward improving RAG systems beyond idealized datasets, making them more reliable for real-world applications.

  • 5 authors
·
Feb 22, 2025

Neural models for Factual Inconsistency Classification with Explanations

Factual consistency is one of the most important requirements when editing high quality documents. It is extremely important for automatic text generation systems like summarization, question answering, dialog modeling, and language modeling. Still, automated factual inconsistency detection is rather under-studied. Existing work has focused on (a) finding fake news keeping a knowledge base in context, or (b) detecting broad contradiction (as part of natural language inference literature). However, there has been no work on detecting and explaining types of factual inconsistencies in text, without any knowledge base in context. In this paper, we leverage existing work in linguistics to formally define five types of factual inconsistencies. Based on this categorization, we contribute a novel dataset, FICLE (Factual Inconsistency CLassification with Explanation), with ~8K samples where each sample consists of two sentences (claim and context) annotated with type and span of inconsistency. When the inconsistency relates to an entity type, it is labeled as well at two levels (coarse and fine-grained). Further, we leverage this dataset to train a pipeline of four neural models to predict inconsistency type with explanations, given a (claim, context) sentence pair. Explanations include inconsistent claim fact triple, inconsistent context span, inconsistent claim component, coarse and fine-grained inconsistent entity types. The proposed system first predicts inconsistent spans from claim and context; and then uses them to predict inconsistency types and inconsistent entity types (when inconsistency is due to entities). We experiment with multiple Transformer-based natural language classification as well as generative models, and find that DeBERTa performs the best. Our proposed methods provide a weighted F1 of ~87% for inconsistency type classification across the five classes.

  • 7 authors
·
Jun 15, 2023

Multimodal Inconsistency Reasoning (MMIR): A New Benchmark for Multimodal Reasoning Models

Existing Multimodal Large Language Models (MLLMs) are predominantly trained and tested on consistent visual-textual inputs, leaving open the question of whether they can handle inconsistencies in real-world, layout-rich content. To bridge this gap, we propose the Multimodal Inconsistency Reasoning (MMIR) benchmark to assess MLLMs' ability to detect and reason about semantic mismatches in artifacts such as webpages, presentation slides, and posters. MMIR comprises 534 challenging samples, each containing synthetically injected errors across five reasoning-heavy categories: Factual Contradiction, Identity Misattribution, Contextual Mismatch, Quantitative Discrepancy, and Temporal/Spatial Incoherence. We evaluate six state-of-the-art MLLMs, showing that models with dedicated multimodal reasoning capabilities, such as o1, substantially outperform their counterparts while open-source models remain particularly vulnerable to inconsistency errors. Detailed error analyses further show that models excel in detecting inconsistencies confined to a single modality, particularly in text, but struggle with cross-modal conflicts and complex layouts. Probing experiments reveal that single-modality prompting, including Chain-of-Thought (CoT) and Set-of-Mark (SoM) methods, yields marginal gains, revealing a key bottleneck in cross-modal reasoning. Our findings highlight the need for advanced multimodal reasoning and point to future research on multimodal inconsistency.

  • 8 authors
·
Feb 21, 2025 2

TACAM: Topic And Context Aware Argument Mining

In this work we address the problem of argument search. The purpose of argument search is the distillation of pro and contra arguments for requested topics from large text corpora. In previous works, the usual approach is to use a standard search engine to extract text parts which are relevant to the given topic and subsequently use an argument recognition algorithm to select arguments from them. The main challenge in the argument recognition task, which is also known as argument mining, is that often sentences containing arguments are structurally similar to purely informative sentences without any stance about the topic. In fact, they only differ semantically. Most approaches use topic or search term information only for the first search step and therefore assume that arguments can be classified independently of a topic. We argue that topic information is crucial for argument mining, since the topic defines the semantic context of an argument. Precisely, we propose different models for the classification of arguments, which take information about a topic of an argument into account. Moreover, to enrich the context of a topic and to let models understand the context of the potential argument better, we integrate information from different external sources such as Knowledge Graphs or pre-trained NLP models. Our evaluation shows that considering topic information, especially in connection with external information, provides a significant performance boost for the argument mining task.

  • 3 authors
·
May 26, 2019

Topic Segmentation Model Focusing on Local Context

Topic segmentation is important in understanding scientific documents since it can not only provide better readability but also facilitate downstream tasks such as information retrieval and question answering by creating appropriate sections or paragraphs. In the topic segmentation task, topic coherence is critical in predicting segmentation boundaries. Most of the existing models have tried to exploit as many contexts as possible to extract useful topic-related information. However, additional context does not always bring promising results, because the local context between sentences becomes incoherent despite more sentences being supplemented. To alleviate this issue, we propose siamese sentence embedding layers which process two input sentences independently to get appropriate amount of information without being hampered by excessive information. Also, we adopt multi-task learning techniques including Same Topic Prediction (STP), Topic Classification (TC) and Next Sentence Prediction (NSP). When these three classification layers are combined in a multi-task manner, they can make up for each other's limitations, improving performance in all three tasks. We experiment different combinations of the three layers and report how each layer affects other layers in the same combination as well as the overall segmentation performance. The model we proposed achieves the state-of-the-art result in the WikiSection dataset.

  • 4 authors
·
Jan 5, 2023

Topo Goes Political: TDA-Based Controversy Detection in Imbalanced Reddit Political Data

The detection of controversial content in political discussions on the Internet is a critical challenge in maintaining healthy digital discourse. Unlike much of the existing literature that relies on synthetically balanced data, our work preserves the natural distribution of controversial and non-controversial posts. This real-world imbalance highlights a core challenge that needs to be addressed for practical deployment. Our study re-evaluates well-established methods for detecting controversial content. We curate our own dataset focusing on the Indian political context that preserves the natural distribution of controversial content, with only 12.9% of the posts in our dataset being controversial. This disparity reflects the true imbalance in real-world political discussions and highlights a critical limitation in the existing evaluation methods. Benchmarking on datasets that model data imbalance is vital for ensuring real-world applicability. Thus, in this work, (i) we release our dataset, with an emphasis on class imbalance, that focuses on the Indian political context, (ii) we evaluate existing methods from this domain on this dataset and demonstrate their limitations in the imbalanced setting, (iii) we introduce an intuitive metric to measure a model's robustness to class imbalance, (iv) we also incorporate ideas from the domain of Topological Data Analysis, specifically Persistent Homology, to curate features that provide richer representations of the data. Furthermore, we benchmark models trained with topological features against established baselines.

  • 7 authors
·
Mar 5, 2025

AdaCAD: Adaptively Decoding to Balance Conflicts between Contextual and Parametric Knowledge

Knowledge conflict arises from discrepancies between information in the context of a large language model (LLM) and the knowledge stored in its parameters. This can hurt performance when using standard decoding techniques, which tend to ignore the context. Existing test-time contrastive methods seek to address this by comparing the LLM's output distribution with and without the context and adjust the model according to the contrast between them. However, we find that these methods frequently misjudge the degree of conflict and struggle to handle instances that vary in their amount of conflict, with static methods over-adjusting when conflict is absent. We propose a fine-grained, instance-level approach called AdaCAD, which dynamically infers the weight of adjustment based on the degree of conflict, as measured by the Jensen-Shannon divergence between distributions representing contextual and parametric knowledge. Our experiments across four models on six diverse question-answering (QA) datasets and three summarization tasks demonstrate that our training-free adaptive method consistently outperforms other decoding methods on QA, with average accuracy gains of 14.21% (absolute) over a static contrastive baseline, and improves the factuality of summaries by 5.59 (AlignScore). Furthermore, our analysis shows that while decoding with contrastive baselines hurts performance when conflict is absent, AdaCAD mitigates these losses, making it more applicable to real-world datasets in which some examples have conflict and others do not.

  • 4 authors
·
Sep 11, 2024

Improving Long Document Topic Segmentation Models With Enhanced Coherence Modeling

Topic segmentation is critical for obtaining structured documents and improving downstream tasks such as information retrieval. Due to its ability of automatically exploring clues of topic shift from abundant labeled data, recent supervised neural models have greatly promoted the development of long document topic segmentation, but leaving the deeper relationship between coherence and topic segmentation underexplored. Therefore, this paper enhances the ability of supervised models to capture coherence from both logical structure and semantic similarity perspectives to further improve the topic segmentation performance, proposing Topic-aware Sentence Structure Prediction (TSSP) and Contrastive Semantic Similarity Learning (CSSL). Specifically, the TSSP task is proposed to force the model to comprehend structural information by learning the original relations between adjacent sentences in a disarrayed document, which is constructed by jointly disrupting the original document at topic and sentence levels. Moreover, we utilize inter- and intra-topic information to construct contrastive samples and design the CSSL objective to ensure that the sentences representations in the same topic have higher similarity, while those in different topics are less similar. Extensive experiments show that the Longformer with our approach significantly outperforms old state-of-the-art (SOTA) methods. Our approach improve F_1 of old SOTA by 3.42 (73.74 -> 77.16) and reduces P_k by 1.11 points (15.0 -> 13.89) on WIKI-727K and achieves an average relative reduction of 4.3% on P_k on WikiSection. The average relative P_k drop of 8.38% on two out-of-domain datasets also demonstrates the robustness of our approach.

  • 6 authors
·
Oct 18, 2023

One vs. Many: Comprehending Accurate Information from Multiple Erroneous and Inconsistent AI Generations

As Large Language Models (LLMs) are nondeterministic, the same input can generate different outputs, some of which may be incorrect or hallucinated. If run again, the LLM may correct itself and produce the correct answer. Unfortunately, most LLM-powered systems resort to single results which, correct or not, users accept. Having the LLM produce multiple outputs may help identify disagreements or alternatives. However, it is not obvious how the user will interpret conflicts or inconsistencies. To this end, we investigate how users perceive the AI model and comprehend the generated information when they receive multiple, potentially inconsistent, outputs. Through a preliminary study, we identified five types of output inconsistencies. Based on these categories, we conducted a study (N=252) in which participants were given one or more LLM-generated passages to an information-seeking question. We found that inconsistency within multiple LLM-generated outputs lowered the participants' perceived AI capacity, while also increasing their comprehension of the given information. Specifically, we observed that this positive effect of inconsistencies was most significant for participants who read two passages, compared to those who read three. Based on these findings, we present design implications that, instead of regarding LLM output inconsistencies as a drawback, we can reveal the potential inconsistencies to transparently indicate the limitations of these models and promote critical LLM usage.

  • 7 authors
·
May 9, 2024

Article Reranking by Memory-Enhanced Key Sentence Matching for Detecting Previously Fact-Checked Claims

False claims that have been previously fact-checked can still spread on social media. To mitigate their continual spread, detecting previously fact-checked claims is indispensable. Given a claim, existing works focus on providing evidence for detection by reranking candidate fact-checking articles (FC-articles) retrieved by BM25. However, these performances may be limited because they ignore the following characteristics of FC-articles: (1) claims are often quoted to describe the checked events, providing lexical information besides semantics; (2) sentence templates to introduce or debunk claims are common across articles, providing pattern information. Models that ignore the two aspects only leverage semantic relevance and may be misled by sentences that describe similar but irrelevant events. In this paper, we propose a novel reranker, MTM (Memory-enhanced Transformers for Matching) to rank FC-articles using key sentences selected with event (lexical and semantic) and pattern information. For event information, we propose a ROUGE-guided Transformer which is finetuned with regression of ROUGE. For pattern information, we generate pattern vectors for matching with sentences. By fusing event and pattern information, we select key sentences to represent an article and then predict if the article fact-checks the given claim using the claim, key sentences, and patterns. Experiments on two real-world datasets show that MTM outperforms existing methods. Human evaluation proves that MTM can capture key sentences for explanations. The code and the dataset are at https://github.com/ICTMCG/MTM.

  • 5 authors
·
Dec 19, 2021

Understanding Disparities in Post Hoc Machine Learning Explanation

Previous work has highlighted that existing post-hoc explanation methods exhibit disparities in explanation fidelity (across 'race' and 'gender' as sensitive attributes), and while a large body of work focuses on mitigating these issues at the explanation metric level, the role of the data generating process and black box model in relation to explanation disparities remains largely unexplored. Accordingly, through both simulations as well as experiments on a real-world dataset, we specifically assess challenges to explanation disparities that originate from properties of the data: limited sample size, covariate shift, concept shift, omitted variable bias, and challenges based on model properties: inclusion of the sensitive attribute and appropriate functional form. Through controlled simulation analyses, our study demonstrates that increased covariate shift, concept shift, and omission of covariates increase explanation disparities, with the effect pronounced higher for neural network models that are better able to capture the underlying functional form in comparison to linear models. We also observe consistent findings regarding the effect of concept shift and omitted variable bias on explanation disparities in the Adult income dataset. Overall, results indicate that disparities in model explanations can also depend on data and model properties. Based on this systematic investigation, we provide recommendations for the design of explanation methods that mitigate undesirable disparities.

  • 4 authors
·
Jan 25, 2024

SciClaimHunt: A Large Dataset for Evidence-based Scientific Claim Verification

Verifying scientific claims presents a significantly greater challenge than verifying political or news-related claims. Unlike the relatively broad audience for political claims, the users of scientific claim verification systems can vary widely, ranging from researchers testing specific hypotheses to everyday users seeking information on a medication. Additionally, the evidence for scientific claims is often highly complex, involving technical terminology and intricate domain-specific concepts that require specialized models for accurate verification. Despite considerable interest from the research community, there is a noticeable lack of large-scale scientific claim verification datasets to benchmark and train effective models. To bridge this gap, we introduce two large-scale datasets, SciClaimHunt and SciClaimHunt_Num, derived from scientific research papers. We propose several baseline models tailored for scientific claim verification to assess the effectiveness of these datasets. Additionally, we evaluate models trained on SciClaimHunt and SciClaimHunt_Num against existing scientific claim verification datasets to gauge their quality and reliability. Furthermore, we conduct human evaluations of the claims in proposed datasets and perform error analysis to assess the effectiveness of the proposed baseline models. Our findings indicate that SciClaimHunt and SciClaimHunt_Num serve as highly reliable resources for training models in scientific claim verification.

  • 6 authors
·
Feb 14, 2025

Limitations of Automatic Relevance Assessments with Large Language Models for Fair and Reliable Retrieval Evaluation

Offline evaluation of search systems depends on test collections. These benchmarks provide the researchers with a corpus of documents, topics and relevance judgements indicating which documents are relevant for each topic. While test collections are an integral part of Information Retrieval (IR) research, their creation involves significant efforts in manual annotation. Large language models (LLMs) are gaining much attention as tools for automatic relevance assessment. Recent research has shown that LLM-based assessments yield high systems ranking correlation with human-made judgements. These correlations are helpful in large-scale experiments but less informative if we want to focus on top-performing systems. Moreover, these correlations ignore whether and how LLM-based judgements impact the statistically significant differences among systems with respect to human assessments. In this work, we look at how LLM-generated judgements preserve ranking differences among top-performing systems and also how they preserve pairwise significance evaluation as human judgements. Our results show that LLM-based judgements are unfair at ranking top-performing systems. Moreover, we observe an exceedingly high rate of false positives regarding statistical differences. Our work represents a step forward in the evaluation of the reliability of using LLMs-based judgements for IR evaluation. We hope this will serve as a basis for other researchers to develop more reliable models for automatic relevance assessment.

  • 3 authors
·
Nov 20, 2024

P-Adapters: Robustly Extracting Factual Information from Language Models with Diverse Prompts

Recent work (e.g. LAMA (Petroni et al., 2019)) has found that the quality of the factual information extracted from Large Language Models (LLMs) depends on the prompts used to query them. This inconsistency is problematic because different users will query LLMs for the same information using different wording, but should receive the same, accurate responses regardless. In this work we aim to address this shortcoming by introducing P-Adapters: lightweight models that sit between the embedding layer and first attention layer of LLMs. They take LLM embeddings as input and output continuous prompts that are used to query the LLM. Additionally, we investigate Mixture of Experts (MoE) models that learn a set of continuous prompts ("experts") and select one to query the LLM. They require a separate classifier trained on human-annotated data to map natural language prompts to the continuous ones. P-Adapters perform comparably to the more complex MoE models in extracting factual information from BERT and RoBERTa while eliminating the need for additional annotations. P-Adapters show between 12-26% absolute improvement in precision and 36-50% absolute improvement in consistency over a baseline of only using natural language queries. Finally, we investigate what makes P-Adapters successful and conclude that a significant factor is access to the LLM's embeddings of the original natural language prompt, particularly the subject of the entity pair being queried.

  • 3 authors
·
Oct 14, 2021

Bias after Prompting: Persistent Discrimination in Large Language Models

A dangerous assumption that can be made from prior work on the bias transfer hypothesis (BTH) is that biases do not transfer from pre-trained large language models (LLMs) to adapted models. We invalidate this assumption by studying the BTH in causal models under prompt adaptations, as prompting is an extremely popular and accessible adaptation strategy used in real-world applications. In contrast to prior work, we find that biases can transfer through prompting and that popular prompt-based mitigation methods do not consistently prevent biases from transferring. Specifically, the correlation between intrinsic biases and those after prompt adaptation remain moderate to strong across demographics and tasks -- for example, gender (rho >= 0.94) in co-reference resolution, and age (rho >= 0.98) and religion (rho >= 0.69) in question answering. Further, we find that biases remain strongly correlated when varying few-shot composition parameters, such as sample size, stereotypical content, occupational distribution and representational balance (rho >= 0.90). We evaluate several prompt-based debiasing strategies and find that different approaches have distinct strengths, but none consistently reduce bias transfer across models, tasks or demographics. These results demonstrate that correcting bias, and potentially improving reasoning ability, in intrinsic models may prevent propagation of biases to downstream tasks.

  • 7 authors
·
Sep 9, 2025

AMMeBa: A Large-Scale Survey and Dataset of Media-Based Misinformation In-The-Wild

The prevalence and harms of online misinformation is a perennial concern for internet platforms, institutions and society at large. Over time, information shared online has become more media-heavy and misinformation has readily adapted to these new modalities. The rise of generative AI-based tools, which provide widely-accessible methods for synthesizing realistic audio, images, video and human-like text, have amplified these concerns. Despite intense interest on the part of the public and significant press coverage, quantitative information on the prevalence and modality of media-based misinformation remains scarce. Here, we present the results of a two-year study using human raters to annotate online media-based misinformation, mostly focusing on images, based on claims assessed in a large sample of publicly-accessible fact checks with the ClaimReview markup. We present an image typology, designed to capture aspects of the image and manipulation relevant to the image's role in the misinformation claim. We visualize the distribution of these types over time. We show the the rise of generative AI-based content in misinformation claims, and that it's commonality is a relatively recent phenomenon, occurring significantly after heavy press coverage. We also show "simple" methods dominated historically, particularly context manipulations, and continued to hold a majority as of the end of data collection in November 2023. The dataset, Annotated Misinformation, Media-Based (AMMeBa), is publicly-available, and we hope that these data will serve as both a means of evaluating mitigation methods in a realistic setting and as a first-of-its-kind census of the types and modalities of online misinformation.

  • 11 authors
·
May 19, 2024

Improving General Text Embedding Model: Tackling Task Conflict and Data Imbalance through Model Merging

Text embeddings are vital for tasks such as text retrieval and semantic textual similarity (STS). Recently, the advent of pretrained language models, along with unified benchmarks like the Massive Text Embedding Benchmark (MTEB), has facilitated the development of versatile general-purpose text embedding models. Advanced embedding models are typically developed using large-scale multi-task data and joint training across multiple tasks. However, our experimental analysis reveals two significant drawbacks of joint training: 1) Task Conflict: Gradients from different tasks interfere with each other, leading to negative transfer. 2) Data Imbalance: Disproportionate data distribution introduces biases that negatively impact performance across tasks. To overcome these challenges, we explore model merging-a technique that combines independently trained models to mitigate gradient conflicts and balance data distribution. We introduce a novel method, Self Positioning, which efficiently searches for optimal model combinations within the interpolation space of task vectors using stochastic gradient descent. Our experiments demonstrate that Self Positioning significantly enhances multi-task performance on the MTEB dataset, achieving an absolute improvement of 0.7 points. It outperforms traditional resampling methods while reducing computational costs. This work offers a robust approach to building generalized text embedding models with superior performance across diverse embedding-related tasks.

  • 6 authors
·
Oct 19, 2024

SEPSIS: I Can Catch Your Lies -- A New Paradigm for Deception Detection

Deception is the intentional practice of twisting information. It is a nuanced societal practice deeply intertwined with human societal evolution, characterized by a multitude of facets. This research explores the problem of deception through the lens of psychology, employing a framework that categorizes deception into three forms: lies of omission, lies of commission, and lies of influence. The primary focus of this study is specifically on investigating only lies of omission. We propose a novel framework for deception detection leveraging NLP techniques. We curated an annotated dataset of 876,784 samples by amalgamating a popular large-scale fake news dataset and scraped news headlines from the Twitter handle of Times of India, a well-known Indian news media house. Each sample has been labeled with four layers, namely: (i) the type of omission (speculation, bias, distortion, sounds factual, and opinion), (ii) colors of lies(black, white, etc), and (iii) the intention of such lies (to influence, etc) (iv) topic of lies (political, educational, religious, etc). We present a novel multi-task learning pipeline that leverages the dataless merging of fine-tuned language models to address the deception detection task mentioned earlier. Our proposed model achieved an F1 score of 0.87, demonstrating strong performance across all layers including the type, color, intent, and topic aspects of deceptive content. Finally, our research explores the relationship between lies of omission and propaganda techniques. To accomplish this, we conducted an in-depth analysis, uncovering compelling findings. For instance, our analysis revealed a significant correlation between loaded language and opinion, shedding light on their interconnectedness. To encourage further research in this field, we will be making the models and dataset available with the MIT License, making it favorable for open-source research.

  • 8 authors
·
Nov 30, 2023

Combating Online Misinformation Videos: Characterization, Detection, and Future Directions

With information consumption via online video streaming becoming increasingly popular, misinformation video poses a new threat to the health of the online information ecosystem. Though previous studies have made much progress in detecting misinformation in text and image formats, video-based misinformation brings new and unique challenges to automatic detection systems: 1) high information heterogeneity brought by various modalities, 2) blurred distinction between misleading video manipulation and ubiquitous artistic video editing, and 3) new patterns of misinformation propagation due to the dominant role of recommendation systems on online video platforms. To facilitate research on this challenging task, we conduct this survey to present advances in misinformation video detection research. We first analyze and characterize the misinformation video from three levels including signals, semantics, and intents. Based on the characterization, we systematically review existing works for detection from features of various modalities to techniques for clue integration. We also introduce existing resources including representative datasets and widely used tools. Besides summarizing existing studies, we discuss related areas and outline open issues and future directions to encourage and guide more research on misinformation video detection. Our corresponding public repository is available at https://github.com/ICTMCG/Awesome-Misinfo-Video-Detection.

  • 6 authors
·
Feb 6, 2023

Diagnosing and Mitigating Modality Interference in Multimodal Large Language Models

Multimodal Large Language Models have demonstrated impressive capabilities across tasks, yet they often exhibit difficulty in distinguishing task-relevant from irrelevant signals -- particularly in tasks like Visual Question Answering -- which can lead to susceptibility to misleading or spurious inputs. We refer to this broader limitation as the Cross-Modality Competency Problem -- the model's inability to fairly evaluate all modalities. This vulnerability becomes more evident in modality-specific tasks -- such as image classification or pure text question answering -- where models are expected to rely solely on one modality. In such tasks, spurious information from irrelevant modalities often leads to significant performance degradation. We refer to this failure as Modality Interference, which serves as a concrete and measurable instance of the cross-modality competency problem, and we further design a perturbation-based causal diagnostic experiment to verify and quantify this problem. To mitigate modality interference, we propose a novel framework to finetune MLLMs, including perturbation-based data augmentations with both heuristic perturbations and adversarial perturbations, and a consistency regularization strategy applying on model outputs with original and perturbed inputs. Experiments on multiple benchmark datasets (image-heavy, text-heavy and multimodal tasks) and multiple model families with different scales demonstrate significant improvements in robustness and cross-modality competency, indicating our method's effectiveness in boosting unimodal reasoning ability while enhancing performance on multimodal tasks.

  • 5 authors
·
May 26, 2025

A Survey on the Role of Crowds in Combating Online Misinformation: Annotators, Evaluators, and Creators

Online misinformation poses a global risk with significant real-world consequences. To combat misinformation, current research relies on professionals like journalists and fact-checkers for annotating and debunking misinformation, and develops automated machine learning methods for detecting misinformation. Complementary to these approaches, recent research has increasingly concentrated on utilizing the power of ordinary social media users, a.k.a. "crowd", who act as eyes-on-the-ground proactively questioning and countering misinformation. Notably, recent studies show that 96% of counter-misinformation responses originate from them. Acknowledging their prominent role, we present the first systematic and comprehensive survey of research papers that actively leverage the crowds to combat misinformation. We first identify 88 papers related to crowd-based efforts, following a meticulous annotation process adhering to the PRISMA framework. We then present key statistics related to misinformation, counter-misinformation, and crowd input in different formats and topics. Upon holistic analysis of the papers, we introduce a novel taxonomy of the roles played by the crowds: (i)annotators who actively identify misinformation; (ii)evaluators who assess counter-misinformation effectiveness; (iii)creators who create counter-misinformation. This taxonomy explores the crowd's capabilities in misinformation detection, identifies prerequisites for effective counter-misinformation, and analyzes crowd-generated counter-misinformation. Then, we delve into (i)distinguishing individual, collaborative, and machine-assisted labeling for annotators; (ii)analyzing the effectiveness of counter-misinformation through surveys, interviews, and in-lab experiments for evaluators; and (iii)characterizing creation patterns and creator profiles for creators. Finally, we outline potential future research in this field.

  • 6 authors
·
Oct 3, 2023

MRMR: A Realistic and Expert-Level Multidisciplinary Benchmark for Reasoning-Intensive Multimodal Retrieval

We introduce MRMR, the first expert-level multidisciplinary multimodal retrieval benchmark requiring intensive reasoning. MRMR contains 1,502 queries spanning 23 domains, with positive documents carefully verified by human experts. Compared to prior benchmarks, MRMR introduces three key advancements. First, it challenges retrieval systems across diverse areas of expertise, enabling fine-grained model comparison across domains. Second, queries are reasoning-intensive, with images requiring deeper interpretation such as diagnosing microscopic slides. We further introduce Contradiction Retrieval, a novel task requiring models to identify conflicting concepts. Finally, queries and documents are constructed as image-text interleaved sequences. Unlike earlier benchmarks restricted to single images or unimodal documents, MRMR offers a realistic setting with multi-image queries and mixed-modality corpus documents. We conduct an extensive evaluation of 4 categories of multimodal retrieval systems and 14 frontier models on MRMR. The text embedding model Qwen3-Embedding with LLM-generated image captions achieves the highest performance, highlighting substantial room for improving multimodal retrieval models. Although latest multimodal models such as Ops-MM-Embedding perform competitively on expert-domain queries, they fall short on reasoning-intensive tasks. We believe that MRMR paves the way for advancing multimodal retrieval in more realistic and challenging scenarios.

  • 8 authors
·
Oct 10, 2025 2

Overcoming Sparsity Artifacts in Crosscoders to Interpret Chat-Tuning

Model diffing is the study of how fine-tuning changes a model's representations and internal algorithms. Many behaviors of interest are introduced during fine-tuning, and model diffing offers a promising lens to interpret such behaviors. Crosscoders are a recent model diffing method that learns a shared dictionary of interpretable concepts represented as latent directions in both the base and fine-tuned models, allowing us to track how concepts shift or emerge during fine-tuning. Notably, prior work has observed concepts with no direction in the base model, and it was hypothesized that these model-specific latents were concepts introduced during fine-tuning. However, we identify two issues which stem from the crosscoders L1 training loss that can misattribute concepts as unique to the fine-tuned model, when they really exist in both models. We develop Latent Scaling to flag these issues by more accurately measuring each latent's presence across models. In experiments comparing Gemma 2 2B base and chat models, we observe that the standard crosscoder suffers heavily from these issues. Building on these insights, we train a crosscoder with BatchTopK loss and show that it substantially mitigates these issues, finding more genuinely chat-specific and highly interpretable concepts. We recommend practitioners adopt similar techniques. Using the BatchTopK crosscoder, we successfully identify a set of chat-specific latents that are both interpretable and causally effective, representing concepts such as false information and personal question, along with multiple refusal-related latents that show nuanced preferences for different refusal triggers. Overall, our work advances best practices for the crosscoder-based methodology for model diffing and demonstrates that it can provide concrete insights into how chat-tuning modifies model behavior.

  • 5 authors
·
Apr 3, 2025

TrustJudge: Inconsistencies of LLM-as-a-Judge and How to Alleviate Them

The adoption of Large Language Models (LLMs) as automated evaluators (LLM-as-a-judge) has revealed critical inconsistencies in current evaluation frameworks. We identify two fundamental types of inconsistencies: (1) Score-Comparison Inconsistency, where lower-rated responses outperform higher-scored ones in pairwise comparisons, and (2) Pairwise Transitivity Inconsistency, manifested through circular preference chains (A>B>C>A) and equivalence contradictions (A=B=C\neq A). We argue that these issues come from information loss in discrete rating systems and ambiguous tie judgments during pairwise evaluation. We propose TrustJudge, a probabilistic framework that addresses these limitations through two key innovations: 1) distribution-sensitive scoring that computes continuous expectations from discrete rating probabilities, preserving information entropy for more precise scoring, and 2) likelihood-aware aggregation that resolves transitivity violations using bidirectional preference probabilities or perplexity. We also formalize the theoretical limitations of current LLM-as-a-judge frameworks and demonstrate how TrustJudge's components overcome them. When evaluated with Llama-3.1-70B-Instruct as judge using our dataset, TrustJudge reduces Score-Comparison inconsistency by 8.43% (from 23.32% to 14.89%) and Pairwise Transitivity inconsistency by 10.82% (from 15.22% to 4.40%), while maintaining higher evaluation accuracy. Our work provides the first systematic analysis of evaluation framework inconsistencies in LLM-as-a-judge paradigms, offering both theoretical insights and practical solutions for reliable automated assessment. The framework demonstrates consistent improvements across various model architectures and scales, enabling more trustworthy LLM evaluation without requiring additional training or human annotations. The codes can be found at https://github.com/TrustJudge/TrustJudge.

  • 14 authors
·
Sep 25, 2025 2

Lbl2Vec: An Embedding-Based Approach for Unsupervised Document Retrieval on Predefined Topics

In this paper, we consider the task of retrieving documents with predefined topics from an unlabeled document dataset using an unsupervised approach. The proposed unsupervised approach requires only a small number of keywords describing the respective topics and no labeled document. Existing approaches either heavily relied on a large amount of additionally encoded world knowledge or on term-document frequencies. Contrariwise, we introduce a method that learns jointly embedded document and word vectors solely from the unlabeled document dataset in order to find documents that are semantically similar to the topics described by the keywords. The proposed method requires almost no text preprocessing but is simultaneously effective at retrieving relevant documents with high probability. When successively retrieving documents on different predefined topics from publicly available and commonly used datasets, we achieved an average area under the receiver operating characteristic curve value of 0.95 on one dataset and 0.92 on another. Further, our method can be used for multiclass document classification, without the need to assign labels to the dataset in advance. Compared with an unsupervised classification baseline, we increased F1 scores from 76.6 to 82.7 and from 61.0 to 75.1 on the respective datasets. For easy replication of our approach, we make the developed Lbl2Vec code publicly available as a ready-to-use tool under the 3-Clause BSD license.

  • 3 authors
·
Oct 12, 2022

DetectAnyLLM: Towards Generalizable and Robust Detection of Machine-Generated Text Across Domains and Models

The rapid advancement of large language models (LLMs) has drawn urgent attention to the task of machine-generated text detection (MGTD). However, existing approaches struggle in complex real-world scenarios: zero-shot detectors rely heavily on scoring model's output distribution while training-based detectors are often constrained by overfitting to the training data, limiting generalization. We found that the performance bottleneck of training-based detectors stems from the misalignment between training objective and task needs. To address this, we propose Direct Discrepancy Learning (DDL), a novel optimization strategy that directly optimizes the detector with task-oriented knowledge. DDL enables the detector to better capture the core semantics of the detection task, thereby enhancing both robustness and generalization. Built upon this, we introduce DetectAnyLLM, a unified detection framework that achieves state-of-the-art MGTD performance across diverse LLMs. To ensure a reliable evaluation, we construct MIRAGE, the most diverse multi-task MGTD benchmark. MIRAGE samples human-written texts from 10 corpora across 5 text-domains, which are then re-generated or revised using 17 cutting-edge LLMs, covering a wide spectrum of proprietary models and textual styles. Extensive experiments on MIRAGE reveal the limitations of existing methods in complex environment. In contrast, DetectAnyLLM consistently outperforms them, achieving over a 70% performance improvement under the same training data and base scoring model, underscoring the effectiveness of our DDL. Project page: {https://fjc2005.github.io/detectanyllm}.

  • 3 authors
·
Sep 15, 2025

Distinguishing Ignorance from Error in LLM Hallucinations

Large language models (LLMs) are susceptible to hallucinations-outputs that are ungrounded, factually incorrect, or inconsistent with prior generations. We focus on close-book Question Answering (CBQA), where previous work has not fully addressed the distinction between two possible kinds of hallucinations, namely, whether the model (1) does not hold the correct answer in its parameters or (2) answers incorrectly despite having the required knowledge. We argue that distinguishing these cases is crucial for detecting and mitigating hallucinations. Specifically, case (2) may be mitigated by intervening in the model's internal computation, as the knowledge resides within the model's parameters. In contrast, in case (1) there is no parametric knowledge to leverage for mitigation, so it should be addressed by resorting to an external knowledge source or abstaining. To help distinguish between the two cases, we introduce Wrong Answer despite having Correct Knowledge (WACK), an approach for constructing model-specific datasets for the second hallucination type. Our probing experiments indicate that the two kinds of hallucinations are represented differently in the model's inner states. Next, we show that datasets constructed using WACK exhibit variations across models, demonstrating that even when models share knowledge of certain facts, they still vary in the specific examples that lead to hallucinations. Finally, we show that training a probe on our WACK datasets leads to better hallucination detection of case (2) hallucinations than using the common generic one-size-fits-all datasets. The code is available at https://github.com/technion-cs-nlp/hallucination-mitigation .

  • 4 authors
·
Oct 29, 2024

Cross-Attention is Half Explanation in Speech-to-Text Models

Cross-attention is a core mechanism in encoder-decoder architectures, widespread in many fields, including speech-to-text (S2T) processing. Its scores have been repurposed for various downstream applications--such as timestamp estimation and audio-text alignment--under the assumption that they reflect the dependencies between input speech representation and the generated text. While the explanatory nature of attention mechanisms has been widely debated in the broader NLP literature, this assumption remains largely unexplored within the speech domain. To address this gap, we assess the explanatory power of cross-attention in S2T models by comparing its scores to input saliency maps derived from feature attribution. Our analysis spans monolingual and multilingual, single-task and multi-task models at multiple scales, and shows that attention scores moderately to strongly align with saliency-based explanations, particularly when aggregated across heads and layers. However, it also shows that cross-attention captures only about 50% of the input relevance and, in the best case, only partially reflects how the decoder attends to the encoder's representations--accounting for just 52-75% of the saliency. These findings uncover fundamental limitations in interpreting cross-attention as an explanatory proxy, suggesting that it offers an informative yet incomplete view of the factors driving predictions in S2T models.

  • 5 authors
·
Sep 22, 2025 2

Multimodal Deep Learning of Word-of-Mouth Text and Demographics to Predict Customer Rating: Handling Consumer Heterogeneity in Marketing

In the marketing field, understanding consumer heterogeneity, which is the internal or psychological difference among consumers that cannot be captured by behavioral logs, has long been a critical challenge. However, a number of consumers today usually post their evaluation on the specific product on the online platform, which can be the valuable source of such unobservable differences among consumers. Several previous studies have shown the validity of the analysis on text modality, but on the other hand, such analyses may not necessarily demonstrate sufficient predictive accuracy for text alone, as they may not include information readily available from cross-sectional data, such as consumer profile data. In addition, recent advances in machine learning techniques, such as large-scale language models (LLMs) and multimodal learning have made it possible to deal with the various kind of dataset simultaneously, including textual data and the traditional cross-sectional data, and the joint representations can be effectively obtained from multiple modalities. Therefore, this study constructs a product evaluation model that takes into account consumer heterogeneity by multimodal learning of online product reviews and consumer profile information. We also compare multiple models using different modalities or hyper-parameters to demonstrate the robustness of multimodal learning in marketing analysis.

  • 1 authors
·
Jan 22, 2024

Improving the Consistency in Cross-Lingual Cross-Modal Retrieval with 1-to-K Contrastive Learning

Cross-lingual Cross-modal Retrieval (CCR) is an essential task in web search, which aims to break the barriers between modality and language simultaneously and achieves image-text retrieval in the multi-lingual scenario with a single model. In recent years, excellent progress has been made based on cross-lingual cross-modal pre-training; particularly, the methods based on contrastive learning on large-scale data have significantly improved retrieval tasks. However, these methods directly follow the existing pre-training methods in the cross-lingual or cross-modal domain, leading to two problems of inconsistency in CCR: The methods with cross-lingual style suffer from the intra-modal error propagation, resulting in inconsistent recall performance across languages in the whole dataset. The methods with cross-modal style suffer from the inter-modal optimization direction bias, resulting in inconsistent rank across languages within each instance, which cannot be reflected by Recall@K. To solve these problems, we propose a simple but effective 1-to-K contrastive learning method, which treats each language equally and eliminates error propagation and optimization bias. In addition, we propose a new evaluation metric, Mean Rank Variance (MRV), to reflect the rank inconsistency across languages within each instance. Extensive experiments on four CCR datasets show that our method improves both recall rates and MRV with smaller-scale pre-trained data, achieving the new state-of-art.

  • 5 authors
·
Jun 26, 2024

Are Large Language Models Good Statisticians?

Large Language Models (LLMs) have demonstrated impressive capabilities across a range of scientific tasks including mathematics, physics, and chemistry. Despite their successes, the effectiveness of LLMs in handling complex statistical tasks remains systematically under-explored. To bridge this gap, we introduce StatQA, a new benchmark designed for statistical analysis tasks. StatQA comprises 11,623 examples tailored to evaluate LLMs' proficiency in specialized statistical tasks and their applicability assessment capabilities, particularly for hypothesis testing methods. We systematically experiment with representative LLMs using various prompting strategies and show that even state-of-the-art models such as GPT-4o achieve a best performance of only 64.83%, indicating significant room for improvement. Notably, while open-source LLMs (e.g. LLaMA-3) show limited capability, those fine-tuned ones exhibit marked improvements, outperforming all in-context learning-based methods (e.g. GPT-4o). Moreover, our comparative human experiments highlight a striking contrast in error types between LLMs and humans: LLMs primarily make applicability errors, whereas humans mostly make statistical task confusion errors. This divergence highlights distinct areas of proficiency and deficiency, suggesting that combining LLM and human expertise could lead to complementary strengths, inviting further investigation into their collaborative potential.

  • 5 authors
·
Jun 11, 2024

The Curious Case of Factual (Mis)Alignment between LLMs' Short- and Long-Form Answers

Large language models (LLMs) can correctly answer "When was Einstein born?" yet fail to provide the same date when writing about Einstein's life revealing a fundamental inconsistency in how models access factual knowledge across task complexities. While models display impressive accuracy on factual question-answering benchmarks, the reliability gap between simple and complex queries remains poorly understood, eroding their trustworthiness. In this work, we introduce Short-Long Form Alignment for Factual Question Answering (SLAQ), a controlled evaluation framework that compares LLMs' answers to the same factual questions asked (a) in isolation (short) vs. (b) integrated into complex queries (long). Looking at 16 LLMs across 600 queries, we find a systematic misalignment of answers to the corresponding short and long queries. We further uncover position-dependent accuracy loss and momentum effects where consecutive correct or incorrect answers create self-reinforcing patterns. Through mechanistic analysis, we find that aligned facts activate overlapping model internals, and that metrics based on mechanistic similarity can predict short-long answer alignment with up to 78% accuracy. Our work establishes factual consistency over query complexity as an important aspect of LLMs' trustworthiness and challenges current evaluation practices, which implicitly assume that good performance for simple factual queries implies reliability in more complex knowledge-seeking tasks too.

WueNLP WüNLP
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Oct 13, 2025 2