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Jan 1

Reinforce Lifelong Interaction Value of User-Author Pairs for Large-Scale Recommendation Systems

Recommendation systems (RS) help users find interested content and connect authors with their target audience. Most research in RS tends to focus either on predicting users' immediate feedback (like click-through rate) accurately or improving users' long-term engagement. However, they ignore the influence for authors and the lifelong interaction value (LIV) of user-author pairs, which is particularly crucial for improving the prosperity of social community in short-video platforms. Currently, reinforcement learning (RL) can optimize long-term benefits and has been widely applied in RS. In this paper, we introduce RL to Reinforce Lifelong Interaction Value of User-Author pairs (RLIV-UA) based on each interaction of UA pairs. To address the long intervals between UA interactions and the large scale of the UA space, we propose a novel Sparse Cross-Request Interaction Markov Decision Process (SCRI-MDP) and introduce an Adjacent State Approximation (ASA) method to construct RL training samples. Additionally, we introduce Multi-Task Critic Learning (MTCL) to capture the progressive nature of UA interactions (click -> follow -> gift), where denser interaction signals are leveraged to compensate for the learning of sparse labels. Finally, an auxiliary supervised learning task is designed to enhance the convergence of the RLIV-UA model. In offline experiments and online A/B tests, the RLIV-UA model achieves both higher user satisfaction and higher platform profits than compared methods.

Supervised Learning-enhanced Multi-Group Actor Critic for Live Stream Allocation in Feed

In the context of a short video & live stream mixed recommendation scenario, the live stream recommendation system (RS) decides whether to allocate at most one live stream into the video feed for each user request. To maximize long-term user engagement, it is crucial to determine an optimal live stream policy for accurate live stream allocation. The inappropriate live stream allocation policy can significantly affect the duration of the usage app and user retention, which ignores the long-term negative impact of live stream allocation. Recently, reinforcement learning (RL) has been widely applied in recommendation systems to capture long-term user engagement. However, traditional RL algorithms often face divergence and instability problems, which restricts the application and deployment in the large-scale industrial recommendation systems, especially in the aforementioned challenging scenario. To address these challenges, we propose a novel Supervised Learning-enhanced Multi-Group Actor Critic algorithm (SL-MGAC). Specifically, we introduce a supervised learning-enhanced actor-critic framework that incorporates variance reduction techniques, where multi-task reward learning helps restrict bootstrapping error accumulation during critic learning. Additionally, we design a multi-group state decomposition module for both actor and critic networks to reduce prediction variance and improve model stability. We also propose a novel reward function to prevent overly greedy live stream allocation. Empirically, we evaluate the SL-MGAC algorithm using offline policy evaluation (OPE) and online A/B testing. Experimental results demonstrate that the proposed method not only outperforms baseline methods under the platform-level constraints but also exhibits enhanced stability in online recommendation scenarios.